Web Directions Conferences for web and digital professionals

Stephen P Anderson – Keynote: Sustaining Passionate Users

Web Directions South 2011, Sydney, October 13th.

Presentation slides

Session description

Yes, business applications can be made fun and gamelike. No, points, levels and badges are not the way to create sustained interest.

While many sites have added superficial gaming elements to make interactions more engaging, the companies that “get it” have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again.

So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? Speaker Stephen P. Anderson will share common patterns from game design, learning theories, and neuroscience to reveal what motivates—and demotivates—people over the long haul.

About Stephen P Anderson

Photo of Tom CoatesStephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He recently published the Mental Notes card deck to help product teams apply psychology to interaction design. Between public speaking and project work, Stephen offers workshops to help businesses design fun, playful and effective online experiences. He’s currently writing a book about “seductive interactions” that will be published by New Riders in 2011.

Follow Stephen on Twitter: @stephenanderson

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