A presentation given at Web Directions North, Vancouver Canada, January 31 2008.
You know what blogs and wikis are, and you know your YouTube from your Facebook. But do you know how to make a compelling business case for these technologies? Social media and social networking tools are poised to have as much of an impact on business as they’ve had on the way we communicate with our friends and family online.
Anil Dash, a blogger since 1999 who’s helped thousands of businesses make use of social media through his work at Six Apart, shares real-world examples of how companies are using social media to build their business. Six Apart is the world’s biggest blogging company, behind such platforms as Movable Type, LiveJournal, Vox, and TypePad.
And even more important than where technology has been is where it’s going: Learn about cutting-edge technological initiatives like OpenID and OpenSocial, and how these aren’t just about new ways to poke your Facebook friends — they’re business opportunities.
Finally, no change this big happens without thinking about the social and political realities of the business world. What works in convincing your company, your coworkers, or your boss to spend their time and money trying new things? This session will lead a conversation to find out.
About Anil Dash
Anil Dash is Chief Evangelist at Six Apart, Ltd, the world’s leading independent blogging company. Dash is a recognized expert on blogs and web technology, having founded one of the earliest and most popular weblogs on the Internet, and been named as one of MSNBC’s Best of Blogs. A frequent keynote speaker, Dash has given presentations around the world about the future of social communication online, the relationship between blogs and traditional media, and business blogging.
Dash’s work has been featured in the New York Times, the Washington Post, Wired, MSNBC, CNN, ABC News, and on television, radio, print and blogs around the world. He has also had his work showcased in museums including the New Museum of Contemporary Art, and lectured at universities including UC Berkeley’s Haas School of Business, Columbia University’s School of Journalism, and New York University’s Tisch School of the Arts.
Prior to joining Six Apart as its first employee, Dash worked in online communications and technology development for the publishing and music industries. When he’s not traveling, Dash lives in New York City with his favorite dog, cat, and human.