Web Directions Year round learning for web and digital professionals

Nick Bolton – The evolution and commercialisation of online video

Web Directions South 2008, Sydney Convention Centre, September 25 2.40pm.

Nick Bolton PortraitInternet video has come a long way from the postage stamp generic media player to the commercial success it is today.

This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies.

Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies.

Jeff Croft – Elegant web typography

Web Directions South 2008, Sydney Convention Centre, September 25 2.40pm.

Jeff Croft PortraitEven in our day of web videos and podcasts, text is still the king of content on the web. Great typographic sensitivity is one of the hallmarks of sites that exude a professional confidence. From type sizing and coloring to leading, kerning, and measures to proper usage of quotes, dashes, and bullets, to choosing appropriate typefaces, this session will demonstrate using CSS and other modern web technologies to display type on screen with elegance and impact.

Hurol Inan – Informing experience architecture with quantitative insights

Web Directions South 2008, Sydney Convention Centre, September 25 1.40pm.

Hurol Inan PortraitQuantitative insights gathered through online analytics can contribute greatly to the design and optimisation of online experience architectures.
The success of an Experience Architect depends on the business impact of their architecture. Quantitative techniques can be used in benchmarking before and after performances of a website demonstrating the impact of the new architecture.

Panel – Javascript libraries – putting the cross in cross-browser compatible

Web Directions South 2008, Sydney Convention Centre, September 25 1.40pm.

No longer are search engines the main contenders when you’re shopping for JavaScript solutions. For sophisticated, cross-browser effects which degrade gracefully and don’t impede accessibility, libraries are the new heavy weights. But which library do you want in your corner?
The crop of polished, opensource libraries bring a vast array of visual effects and functionality to leverage in your projects and we’ll introduce you to the power houses. We’ll run jQuery, the YUI, and Prototype up against pure Javascript in a tag team event that will challenge even the hardiest code warriors.
In this special 2 hour session local and international developers will run libraries through their paces giving you real world insights in to how a library can help you knockout the toughest scripting challenge.

Gabriel White – Sensing context in mobile design

Web Directions South 2008, Sydney Convention Centre, September 25 1.40pm.

Gabriel White PortraitMainstream mobile devices are being loaded with sensors. These devices can be used to create experiences that are tailored, adaptive and responsive to the way people live and work. Location-awareness allows devices to respond to place, networked address books enable socially rich communication experiences, and motion and gestural sensors empower designers to respond to context of use. All these elements are creating a ’sensitive ecosystem’; mobile devices that adapt gracefully to context and use.

This presentation will explore some of the design and technology trends that are shaping design for mobile devices, show examples of devices and services that are starting to take advantage of these trends, then explain how designers need to rethink design problems to take advantage of this technological ground-shift.

Grant Young – Strategies for social media engagement

Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

Grant Young PortraitWith so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.
The session will provide ideas and a “background briefing” to help you answer the question:

Teale Shapcott – From ordered to managed usability in an Agile environment

Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

Teale Shapcott PortraitUsability practice closely resembles the traditional software development approach in its formality and insistence on up-front analysis and design. Usability and design is an iterative process, but not agile. So how can design and usability be effectively embedded into an agile development environment? In this presentation, the tension between agile development and usability is examined and how Suncorp design and development teams overcame the challenges to bridge the gulf between these approaches.

Pete Ottery & Tim Lucas – Developing for iPhone

Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

Tim Lucas Portrait Peter Ottery PortraitThe release of Apple’s iPhone brings new opportunities for web sites and web apps on handheld devices, though not without its share of challenges and best practices.

Tim and Pete will look at the best examples out in the wild and share their experience creating iphone.news.com.au – one of Australia’s largest news sites, news.com.au, tailored to the iPhone.

Kay Smoljak – Starting and running a successful web development business

Web Directions South 2008, Sydney Convention Centre, September 25 10.45am.

Kay Smoljak PortraitWorking for yourself is a dream that many web designers and developers have. You can pick and choose your clients, work in your pajamas, and sleep in until 10am every day if you want to. But there’s a more serious side to starting a business, and lots of factors to consider if you decide to head out on your own. Kay will share the story of Clever Starfish’s journey from a seed of an idea to a thriving small business, with lots of handy hints for both things to do, and things not to do, along the way.

Dmitry Baranovskiy – Start using web vector graphics today

Web Directions South 2008, Sydney Convention Centre, September 25 10.45am.

Dmitry Baranovskiy  PortraitWith the growth of interactivity in web applications we are pushing Javascript to its limits, not to mention the limits of HTML and CSS. And so we spend our days resorting to Flash, waiting for that distant time when browser support for CSS3 will come to our rescue and allow us to create the UIs we dream of. But this is not the way it has to be: there is a little known secret weapon right here in most modern browsers. Yes, even in IE6.
Dmitry Baranovskiy is here to tell you about Canvas, SVG and VML. Come along and be amazed by standards based UI wizardry you can start implementing in projects right here, right now.

Derek Featherstone – Accessibility beyond compliance

Web Directions South 2008, Sydney Convention Centre, September 25 10.45am.

Portrait of Derek Featherstone New technologies for web applications open up interactions to a highly sophisticated level. Learn how these new technologies can help designers move beyond simply complying with accessibility rules to create applications that work for everyone.

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Joe Toscano Founder, designgood.tech