Designing Beyond Visibility: Neurodivergent Perspectives and the Hidden Layers of UX
Hidden disabilities like autism and ADHD are often overlooked in mainstream UX conversations, yet they shape how millions of people experience and interact with the world. In this powerful and practical keynote, Tia Squire draws on her lived experience as a neurodivergent person and her global work in inclusive design to explore how UX can move beyond surface-level accessibility to deeper cognitive and sensory inclusion.
Through storytelling, strategy, and sharp insight, Tia challenges designers to reimagine usability, communication, and safety for those whose needs are often masked or misunderstood. You’ll learn how traditional UX principles can unintentionally exclude, how to build systems that support unmasking, and why designing for neurodivergent minds can lead to better experiences for all.
This is a talk for anyone ready to design with greater empathy, complexity, and impact - where hidden doesn’t mean forgotten, and inclusion is embedded by design.
Matija (Tia) Squire
Matija (Tia) Squire is a neurodivergent strategist, speaker, and inclusion specialist working at the intersection of design, innovation, and social impact. Diagnosed as Autistic and ADHD in her late 20s, Tia brings a lived perspective to her global work on neuroinclusion, drawing on a career that spans entrepreneurship, cognitive research, and systems change.
She currently leads global partnerships and programs at Untapped, working with tier-one organisations to build inclusive cultures, policies, and learning experiences. Her recent speaking engagements include the United Nations, SAP, Ubisoft, and AISA CyberCon. Tia’s work centres on redesigning systems to work for everyone - because true innovation begins at the edges.