Web Directions Summit 2019

Session Details

Aaron Tan

Maturing Design Culture in an Organisation

Aaron Tan User Experience Design Lead

Design culture is about rediscovering the human side of business. UX Design is becoming an increasingly valued part of all kinds of organisations, although there are still pockets of resistance.

So how do we manage design in organisations to achieve their full potential? Better UX design maturity makes an organisation more competitive and more effective at delivering great products and services. This talk goes through case studies from years of leading product development — both successful and not — to show that investing in design culture will help an organisation achieve greatness.

Aaron Tan

Design culture is about rediscovering the human side of business. UX Design is becoming an increasingly valued part of all kinds of organisations, although there are still pockets of resistance.

So how do we manage design in organisations to achieve their full potential? Better UX design maturity makes an organisation more competitive and more effective at delivering great products and services. This talk goes through case studies from years of leading product development — both successful and not — to show that investing in design culture will help an organisation achieve greatness.

Don't miss your chance to see Aaron Tan and many other inspiring speakers at Web Directions Summit 19.

Tickets start at $1195, for two in-depth days with the world's leading web professionals.

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Two big tracks, one Product/Design, one Developer focused, plus stellar keynotes and much more.

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