Web Directions Summit 2019

Session Details

Katja Forbes

Designing for Trust

Katja Forbes Managing Director, Australia & New Zealand Designit

There are many examples of how invisibility in society is increasing. More and more is happening behind the scenes: data generation, algorithmic computation, and decision-making. It’s becoming harder to grasp the wider effects of individual and corporate actions based on things that are invisible to us. At the same time, the level of trust in society is decreasing.

Fake-news and scandals of companies that misuse data hits us every day.

What is fake and what is true? And who should we trust?

Because trust is essential: Human interactions, relationships and systems are all based on trust.

Every day, we put our trust into people, organisations and services.It’s fundamental to our communication - a vital currency.Fictional entities like brands, communities, democracy and trade only exists if we all trust them.

We need to design for trust.

This session explores how we can design for trust in the things that we can't see. Trusting Invisibility!

Katja Forbes

Katja Forbes is an Australian pioneer in the field of experience design and all of its components – research, emerging technology as well as service design, customer experience (CX) and user experience (UX).

She is the Managing Director of Designit, Australia & New Zealand, a strategic design firm who work with ambitious brands to create high-impact products, services, systems and spaces – that people love. Katja is proud to be an International Director on the Global Board of the Interaction Design Association (IxDA).

One of Katja’s personal motivations is to inspire other women, especially in her industry, to reach toward their definition of professional success. She is a sought-after keynote speaker for various organisations and associations including Interaction Latin America, Design Up (Bangalore & Singapore). Women In Design, Leaders in Heels, Women In Commerce, Code like a Girl (Melbourne Knowledge week), Inaugural CMO Conference 2017, Telstra and Macquarie Bank. Katja was recognised as one of the Top 10 Australian Women Entrepreneurs 2018 by My Entrepreneur Magazine and named one of the 100 Women of Influence by Westpac and the Australian Financial Review in 2016.

Katja is also a published contributing author, and regular national media commentator for her industry.

Don't miss your chance to see Katja Forbes and many other inspiring speakers at Web Directions Summit 19.

Tickets start at $1195, for two in-depth days with the world's leading web professionals.

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Two big tracks, one Product/Design, one Developer focused, plus stellar keynotes and much more.

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