Web Directions Product 2019 Australia's conference for Product professionals

MelbourneAugust 1 & 2 2019

Australia's conference for Product professionals.

Why Product?

Web Directions Product is two in-depth days of exploring the latest thinking and practice in delivering successful digital products.

From discovery to onboarding, A/B Testing to growth strategies, customer success and more, Product covers everything the modern product professional and team needs to succeed.

Who's it for?

Product managers and owners, heads of product, and other professionals responsible for delivering digital products. If you're involved in product, Product is for you.

Real World Knowledge

As with all our conferences, Product features real world experts, all chosen for their expertise and independence.

speakers and audience
  • 200+ Passionate attendees
  • 20 Transformational speakers
  • 2 Intense Days

Unparalleled speakers

A world class lineup of speakers with decades of product experience, including

Peter Merholz

The Experience is the Product

Peter Merholz Design executive Kaiser Permanente

We work and live in an extraordinary age of connectedness. The products that we create communicate experiences that form the basis of our relationship to them, and ultimately to their success. As we move toward more agile processes, with an emphasis on shipping products to market, how do we structure teams to practice in a connected, software-and-services age?

Peter will address the shortcomings of typical product management, the opportunity that experience-driven thinking provides, and new organizational structures to support products that focus on the experience. He’ll also share stories of experience-driven success.

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David Demaree

The Product Polygon

David Demaree Product Manager, Material Design Google

TBC

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Krystal Higgins

Designing a user onboarding compass

Krystal Higgins Senior Interaction Designer Google

Onboarding is not just a single event in the user’s experience. It is a process that links together many events, over time, to acclimate people to a new product or service. A well designed user onboarding experience will set up new users for success, adapt to changing situations, and guide them through multiple stages of their product journey. But it’s not always easy to know how to design onboarding like this. In this session, Krystal will share the mindset, strategies, and techniques that teams can use to design onboarding that behaves like a compass: an experience that guides users from different situations to the same destination of success in our products.

This talk is aimed at designers or product managers who are about to embark on designing an onboarding experience for a new or existing product, or for those redesigning an existing one.

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Masterclass: Design Your Design Organization with Peter Merholz

Cover of Org Design for Design Orgs

On July 31, the day before Product, spend a day with Peter Merholz, one of the most influential digital product and design professionals and help shape what your design organisation looks like

As the move to establish in-house design teams accelerates, there’s very little common wisdom on what makes for a successful design organization. Books and presentations focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters. Yet those issues often have more impact on designer happiness and design team success. Peter Merholz shines a light on the unsung activities of actually running a design team, exploring what works and what doesn’t.

Topics Include

  • How a service design mindset shifts standard organisational approaches
  • Models for design organizations, including centralised, decentralised, and Peter's preferred model, the Centralised Partnership
  • The 7 stages of evolution of a design organisation, from the initial pair to teams of over 250
  • Setting yourself up to deliver design at scale
  • Key qualities of successful design leaders
  • Roles and career development for designers
  • DesignOps and Design Program Management

Prerequisite knowledge

A general understanding of organizational and managerial matters for design teams.

What You'll Learn

  • Strategies for re-shaping your design organization to better deliver on end-to-end customer experiences.
  • A maturity model for assessing just how effective and sophisticated your design organization is.
  • The roles your design org will need as it grows, and a clear levels framework that supports designer professional development and plugs into operations across your design organization.
  • New approaches for managing designers and creating an environment that gets the most out of them.

Pre-release Tickets

Pre-release tickets are only available until for a limited time. They not only save you a significant amount, they're the only way to secure a Gold ticket, which includes our speaker dinner.

For teams we have great group pricing, contact us for more.

Conference + Workshop

  • Product Conference

  • Product Conference Videos

  • Design Your Design Organization

  • Product Speaker Dinner

  • $1,595

Product Conference

  • Product Conference

  • Product Conference Videos

  • Product Speaker Dinner

  •  

  • $1,195

Org Design Workshop

  • Design Your Design Organization

  •  

  •  

  •  

  • $695

Pre-release Tickets

Pre-release tickets are only available until for a limited time. They not only save you a significant amount, they're the only way to secure a Gold ticket, which includes our speaker dinner.

For teams we have great group pricing, contact us for more.

Conference + Workshop

  • Product Conference

  • Product Conference Videos

  • Design Your Design Organization

  • Product Speaker Dinner

  • $1,595

Register Now!

Product Conference

  • Product Conference

  • Product Conference Videos

  • Product Speaker Dinner

  • $1,195

Register Now!

Org Design Workshop

  • Design Your Design Organization

  • $695

Register Now!

Don't miss the inaugural Product

While we've long focussed on product topics at our annual Summit, Product 2019 is the first of our conferences focussed specifically on the needs of product professionals. To make sure you don't miss out in 2019, get on our waitlist!

You'll get the first chance to snap up a ticket.

Season Passes

If you work across disciplines, or if you play a leadership role, and need to keep up with developments across our industry, then our season passes are exactly what you need.

Choose a pass across 2, 3 or all 4 of our major 2019 events, and get a Gold ticket which includes conference video, speaker dinner at each, and more.

Passes are for a single named attendee across all events, and are not transferable between attendees. For teams we have great group pricing, contact us for more.

Four Conference Pass

  • A Gold ticket to every one of our main 2019 conferences

  • Bonus Silver ticket to our two Leaders and our Culture conferences

  • $3,995

Three Conference Pass

  • A Gold ticket to your choice of three of our main 2019 conferences

  • Bonus Silver ticket to a choice of Code Leaders, Design Leaders or Culture

  • $2,995

Two Conference Pass

  • A Gold ticket to your choice of two of our main 2019 conferences

  •  

  • $1,995

Find the season pass for you

Four Conference Pass

  • A Gold ticket to every one of our main 2019 conferences

  • Bonus Silver ticket to our two Leaders and our Culture conferences

  • $3,995

Register Now!

Three Conference Pass

  • A Gold ticket to your choice of three of our main 2019 conferences

  • Bonus Silver ticket to a choice of Code Leaders, Design Leaders or Culture

  • $2,995

Register Now!

Two Conference Pass

  • A Gold ticket to your choice of two of our main 2019 conferences

  • $1,995

Register Now!

Our venue

Code 2019 will again be held in the Pavilion at the iconic Arts Centre Melbourne, right on the Yarra in Southbank.

The Pavilion,
Arts Centre Melbourne,
100 St Kilda Road, Melbourne

Getting there:

With excellent public transport connections right outside, and Flinders Street Station right across the bridge, it's our best connected location yet.

Accommodation:

If you're coming from out of town, there are many hotel and serviced apartments style accomodation options in Southbank, and otherwise close by. We have for some time put our speakers up at the Quest Southbank Apartments, and stay there ourselves.

Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2019, we'll be organising Design, Design Leaders, Code and Code Leaders and Product in Melbourne, and Web Directions Summit, and Culture in Sydney

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.