Web Directions Summit 2017

Session Details

Mark Dalgleish

DesignOps: The Future of Design, as a Service

Mark Dalgleish DesignOps Lead SEEK

Design systems are playing an ever-increasing role in allowing us to produce world-class design at scale. However, for these systems to truly deliver on their potential, they need to be properly integrated into the rest of the organisation, speaking the same language as those building and delivering products to our end users.

As a result, we're beginning to see the rise of Design Operations ("DesignOps" for short) within companies like Salesforce, Airbnb and Australia's own SEEK, with dedicated engineering resources being embedded within teams that historically would have only contained designers. By focusing developers entirely on translating a company's design language into production-ready code and monitoring its real-world effectiveness, we can empower our design teams to deliver high quality design across large organisations at a pace that simply wasn't previously possible.

But what does DesignOps look like in practice? How do we ensure developers and designers are speaking the same language? What should your organisation expect from such a fundamental shift in perspective, and how do we measure success? Together, we'll examine the benefits, challenges and future potential of this approach through the real-life experiences of an engineer who's been living in a design team for the past year.

Mark Dalgleish

Mark Dalgleish is the CSS Modules co-creator, @MelbJS organiser, and DesignOps Lead at @seekjobs

Don't miss your chance to see Mark Dalgleish and many other inspiring speakers at Web Directions Summit 17.

Tickets start at $999, for two in-depth days with the world's leading product, design and engineering experts.

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Two big tracks, one Product/Design, one Developer focused, plus stellar keynotes and much more.

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Praise for past Web Directions events

Phil Whitehouse
Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse,
Innovation Lead DigitasLBi

Ethan Marcotte
I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte,
inventor "responsive Web design"

Dave Greiner
Out of any conference, Web Directions is far and away our favourite

Dave Greiner,
founder Campaign Monitor

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