Web Directions

Keynote: Kelly Goto — Designing for Lifestyle

• In: notes
• By:Andrew
• September 28, 2006
• Leave a response

• Everyone’s talk­ing about the inter­net, what’s work­ing, not work­ing for them.
• Different cul­tural impli­ca­tions of tech­nol­ogy – very dif­fer­ent whilst very ‘the same’
• “two years ahead, ten steps ahead” – what will we have to work with in 2 years from now?
• Designing for lifestyle is where we really are – dive deeply into immer­sive experience

Demo of Second Life

• ppl using to net­work, busi­ness meet­ings in sec­ond life
• vir­tual con­fer­ences are the next step
• Approx 740,000 ppl in sec­ond life at the moment
• impor­tant for sense of com­fort, sense of home, even in VR world
• use it inte­grate life cur­rently and net­work indi­vid­u­als around the world. Introduce avatars of self
• Global Avatar should fol­low – flcikr, sec­ond life, etc. All one ID.

Innovation

• Business look­ing at inno­va­tion – cul­tural change in big business.

  man­i­fest­ing a cul­ture that embraces innovation

  “we lis­ten to what cus­tomers didn’t say, and observed what they did” – Jock Troung, VP of 3M Supply Division

• Ethanography – about hang­ing out w/​ ppl, wait­ing for that “AHA!” moment.

  Example: “CHECK ENGINE” light – we’ve been trained to ignore some signs. Check Engine = where we are currently.

• Human – Human com­mu­ni­ca­tion and Machine to Machine com­mu­ni­ca­tion is smooth and easy. We have that down.

  Human to machine and Machine to Human are where the trou­bles remain

• Web2.0’s inter­ac­tion rev­o­lu­tion — “Trying to get our machines to be more human, every sin­gle day”
• Demo Eliza; dis­cuss tur­ing test.

  Chat bots etc, often used for live help.

  Changing back to nat­ural lan­guage; machines speak­ing ‘human’

• Lifestyle focused com­pa­nies – TiVo, Google, jet­Blue, Apple :: big, friendly, peo­ple love the inter­faces. Excelled by cre­at­ing friendly, human inter­faces and inter­ac­tion processes
• “Friendly 2.0” Machines should talk to us like they’re real; make us more com­fort­able. Causes spread of word through pos­i­tive experience.
• “Google Just Works”
• Google develop a cul­ture around inno­va­tion. Pride them­selves on bril­liant ppl, allowed free­dom to “do what they want to do” – 1 day per week inno­va­tion time has become leg­endary in the industry.
• IPOD: per­son­al­ity lifestyle dri­ven – not just a mobile device
• Fluid user expe­ri­ence. Ubiquitus con­trol over the devices in our daily lives.
• Practical vs. Emotional – how can you design an appro. Exp.
• some mobile devices are expen­sive and hard to use, but because aes­thet­i­cally pleas­ing, we use it every day; develop Emotional attach­ment to it
• Emotional con­nec­tions cause ded­i­ca­tion; poten­tially addiction

• get­ting infor­ma­tion off inter­net like try­ing to sip from firehose
• Practical – con­ve­nient, learn­able, cost effec­tive. Functional; meets needs; trustworthy.
• Emotional – intu­itive, cus­tomized, unique„ aes­thetic, Meets desires, Compelling – leads to addic­tive behav­iour. Kelly try­ing to under­stand what leads to addic­tive behav­iour? myspace, flickr, sec­ond life… all proven addictive.
• Companies in sil­i­con val­ley try­ing to cre­ate addic­tive behav­iour. Ritual != addiction

  Ritual most impor­tant thing you can cre­ate for cutomers, employ­ees etc.

  Can’t cre­ate addic­tion, can cre­ate ritual

Mobile ®evo­lu­tion

• 116billion US per year mobile devices 88% goes to car­rier, rest into data/​content providers
• nter­views revealed no longer only early adopters watch­ing mobile TV.
• oppor­tu­ni­ties for bil­lions of dol­lars from mobile mar­ket; mobile infil­tra­tion quit high approx 70 – 80% US
• Lifestyle design is impor­tant – huge open win­dow; com­ing quickly

   – most pop­u­lar phones in Europe very dif­fer­ent from most pop­u­lar in US – dif­fer­ent UI’s etc.

• “2.0 is cute” – 2.0 is about not freak­ing us out with the technology – friendly
• More servies inte­grated into our lives, our pref’s – excit­ing when it works, keep try­ing when it doesn’t
• Transfer great online exp to mobile
• Content – cre­ate an expe­ri­ence out of your con­tent; not just pile it on and hope for the best
• loca­tion based ser­vices ie dodge​ball​.com – not every­one wants that level of info avail­able about them
• lots of inter­est in loca­tion based ser­vices; GMaps being a poster­child of the web2.0 experience
• “mobile phones are the new cool”
• south korea is largest mobile device market.

When machines talk, will we listen?

4 responses to “Keynote: Kelly Goto — Designing for Lifestyle”:

1. • By:Ian Symonds
   • October 2nd, 2006
   

   I have a ques­tion about Extreme Programming.

   This looks very much like the RAD (Rapid Application Development) tech­nolo­gies which emerged dur­ing the 80’s* and 90’s.

   These too were based upon less for­mal plan­ning, iter­a­tive appli­ca­tion devel­op­ment and with a high degree of inter­ac­tion from the client.

   We found this approach isn’t work­ing for us, because we have mostly gov­ern­ment clients who require clear goals, a time frame and a fixed price quote at the begin­ning of a project.

   Our expe­ri­ence with Iterative pro­gram­ming has revealed prob­lems with scope creep, and no clearly defined project sched­ule or bud­get — which doesn’t work for our clients.

   *Did any­one else notice that in Sydney it appears bub­ble skirts are back. Is this related to the (re)emergence of RAD — badged as Exreme Programming?

2. • By:Ian Symonds
   • October 2nd, 2006
   

   Oh… and the question.…

   Is this the case — can XP be com­pared to the pre­vi­ous RAD methodologies?

3. • By:WD06 - Day 3 Musings at Mad Web Blog
   • October 2nd, 2006

   […] Kelly Goto’s open­ing keynote was a great way to start pro­ceed­ings. The main point I got out of her talk was that one of the best things you can do for your prod­uct is to make it a rit­ual for your users; not nec­es­sar­ily an addic­tion, but some­thing of def­i­nite value. […]

4. • By:Tom
   • July 23rd, 2007
   

   And if you ask me, I call all this a vir­tual lifestyle. It’s good though, at least for busi­ness it’s good. You would be able to take your work­place any­where else you want. And it’s been very effec­tive lately. But then what’s it sav­ing me? Yes, Time. Isn’t it profit if I can see my team work­ing through an online con­fer­enc­ing wihthout hav­ing to go to the work­place myself and han­dle meet­ing with my busi­ness part­ners also through an online busi­ness dis­cus­sion? that’s how I define vir­tual busi­ness lifestyle. Life is easy with the very con­cept, isn’t it? :)

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