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Australian Mobile Data Plans get a touch more realistic

The Sydney Morning Herald is reporting (as flagged by Cheryl in a comment yesterday) that Virgin Mobile, who will begin selling the iPhone shortly, is offering 1GB data plans with very generous call, text and other caps, for $70 (including no upfront charge for the phone on 24 month plan). Want 5GB? That will be $100 all up. I’m going to call 5GB close enough to unlimited for now. So, that’s about a 20% premium to the US AT&T plans (where the phone will set you back $199, so about $8 a month over 24 months).

Virgin Mobile CEO Peter Bithos is reported as saying

It’s odd that wireless broadband pricing seems to be different to mobile data pricing and so we’re shooting to rectify that, I think as customers become more savvy they will start to realise that data over a network is just data over a network, regardless of the device used.

Indeed.

Let’s see how Optus, Telsta and Vodaphone respond as surely they will.

You aren’t on a 24 month contract already are you?

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Thanks for an amazing few days Web Directions. So many great themes of empathy, inclusion, collaboration, business impact through design, and keeping our future deeply human.

Laura van Doore Head of Product Design, Fathom