With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.The session will provide ideas and a “background briefing” to help you answer the question:
why is social media important to my organisation?
what is the ROI for social media?
how can I evaluate which approaches are right for me/my organisation?
what sort of activities can/should I undertake in these spaces?
This is not a technical session and although we will briefly touch on some popular sites, the focus will be on how you and your organisation can effectively and authentically engage participants in the social media world.
About Grant Young
Grant has worked for over a decade in web and media roles, more recently focusing on social media and networking opportunities for non-profits. Grant recently founded Zumio, a consulting business with an emphasis on online strategy development. Since starting Zumio earlier this year Grant has advised a number of organisations including WWF-Australia (Earth Hour 2008) and Amnesty International on social media and campaign development.
Previously Grant held the role of Online Communications Manager at WWF-Australia, and worked as Senior Producer at award-winning design agency Digital Eskimo. In these roles he advised on and produced projects incorporating a variety of social networking tools and approaches, including weblogs, wikis, Flickr, YouTube, MySpace and Facebook.
Grant has also developed web applications for the business sector in the areas of financial and carbon accounting. He presented on the topic of social media in the financial services sector at the Investor Weekly Branding conference in March 2008.
" ["post_title"]=> string(52) "Grant Young - Strategies for social media engagement" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(498) "
Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.
With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$. The session will provide ideas and a “background briefing” to help you answer the question:
" ["post_title"]=> string(26) "It’s coming - Monday" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(17) "its-coming-monday" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2006-09-22 10:02:27" ["post_modified_gmt"]=> string(19) "2006-09-22 00:02:27" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(58) "http://westciv.com/webdirections08/blog/its-coming-monday/" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "6" ["filter"]=> string(3) "raw" } [2]=> object(stdClass)#118 (25) { ["ID"]=> int(94) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2006-09-21 10:17:47" ["post_date_gmt"]=> string(19) "2006-09-21 00:17:47" ["post_content"]=> string(2219) "For a good while now, Cam "the man in blue" Adams, and Tim "toolman" Lucas have been toiling away on a a killer webapp to compliment web directions, "web connections". To prove the adage "great minds think alike" only a couple of weeks ago d.Construct's, Backnetwork app went live too. The aim of both the apps is to help facilitate one of the really important but sometimes overlooked aspects of going to a conference - connecting with like minded people who share your interests and passions. To tell the truth, putting together conferences is really hard work, and if it were not for the fantastic people we've met over the last few years, from here, and round the world, I doubt we'd find the energy and motivation to keep doing it. And I do know others have got jobs, formed business relationships, formed fast friendships, and even found life partners (in some cases all three of these things for the same person) thanks to their coming along to our conferences. That's worth all the tea in China to Maxine and me.Web Connections is chock full of the latest webapps goodness, and particularly dear to my heart is its extensive use of microformats. There's
XFN for marking up your relationships with people - met, friend, acquaintance and so on
hCard for marking up contact details
hCalendar for event details
relTag for tagging
and even an example of a draft proposal I have for a tagcloud microformat (it's only a very early draft proposal, if you are keen on the idea, please join the conversation).Plus, there is all kinds of google maps mashups madness going on in there too.Right now, web connections is only open to Web Directions attendees and speakers. I think down the track it will open up some more. So just one more reason to get along to the conference of 2006 in Australia.[tags]wd06, webdirections, microformats, webconnections[/tags]" ["post_title"]=> string(34) "Make Connections at Web Directions" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "make-connections-at-web-directions" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2006-09-21 10:17:47" ["post_modified_gmt"]=> string(19) "2006-09-21 00:17:47" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(75) "http://westciv.com/webdirections08/blog/make-connections-at-web-directions/" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [3]=> object(stdClass)#119 (25) { ["ID"]=> int(89) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2006-09-05 16:27:36" ["post_date_gmt"]=> string(19) "2006-09-05 06:27:36" ["post_content"]=> string(1415) "The last couple of years, the number one request has been for conference tee shirts. So we are excited to announce the Web Directions Tee Shirts, featuring our new logo, designed by guru and web superstar, Dave "CSS Zen Garden" Shea, available online now.
You can of course get a straightforward web directions tee shirt (in a range of long and short sleeve styles), but in the spirit of "user generated content" you can also customise it, with your own Web 2.0 inspired slogan, and we'll be awarding prizes to the slogans which make us smile or even laugh the most.The shirts are available through the Remo General Store, and come with free delivery. All you need to do is head over to to the Remo General Store where it's all explained. Remo will deliver your shirt free of charge, ready to wear to WD06!Prizes for making us laugh at the overhyped "web 2.0" concept include a SONY Mylo, as well as Remo dollars, and other cool stuff.Tee shirts are just $AUD38.50 (in GST), long sleeve $44, and singlets (hey, it's warm here in Sydney) $36.30, including your customized slogan in a very Web 2.0 font, and delivery to your door.Hope you enjoy, and looking forward to your cool slogans on show.
With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.The session will provide ideas and a “background briefing” to help you answer the question:
why is social media important to my organisation?
what is the ROI for social media?
how can I evaluate which approaches are right for me/my organisation?
what sort of activities can/should I undertake in these spaces?
This is not a technical session and although we will briefly touch on some popular sites, the focus will be on how you and your organisation can effectively and authentically engage participants in the social media world.
About Grant Young
Grant has worked for over a decade in web and media roles, more recently focusing on social media and networking opportunities for non-profits. Grant recently founded Zumio, a consulting business with an emphasis on online strategy development. Since starting Zumio earlier this year Grant has advised a number of organisations including WWF-Australia (Earth Hour 2008) and Amnesty International on social media and campaign development.
Previously Grant held the role of Online Communications Manager at WWF-Australia, and worked as Senior Producer at award-winning design agency Digital Eskimo. In these roles he advised on and produced projects incorporating a variety of social networking tools and approaches, including weblogs, wikis, Flickr, YouTube, MySpace and Facebook.
Grant has also developed web applications for the business sector in the areas of financial and carbon accounting. He presented on the topic of social media in the financial services sector at the Investor Weekly Branding conference in March 2008.
" ["post_title"]=> string(52) "Grant Young - Strategies for social media engagement" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(498) "
Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.
With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$. The session will provide ideas and a “background briefing” to help you answer the question:
Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.
With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$. The session will provide ideas and a “background briefing” to help you answer the question:
For a good while now, Cam “the man in blue” Adams, and Tim “toolman” Lucas have been toiling away on a a killer webapp to compliment web directions, “web connections”. To prove the adage “great minds think alike” only a couple of weeks ago d.Construct’s, Backnetwork … Read more »
The last couple of years, the number one request has been for conference tee shirts. So we are excited to announce the Web Directions Tee Shirts, featuring our new logo, designed by guru and web superstar, Dave “CSS Zen Garden” Shea, available online now.
Grant has worked for over a decade in web and media roles, more recently focusing on social media and networking opportunities for non-profits. Grant recently founded Zumio, a consulting business with an emphasis on online strategy development. Since starting Zumio earlier this year Grant has advised a number of organisations including WWF-Australia (Earth Hour 2008) and Amnesty International on social media and campaign development.
You can of course get a straightforward web directions tee shirt (in a range of long and short sleeve styles), but in the spirit of "user generated content" you can also customise it, with your own Web 2.0 inspired slogan, and we'll be awarding prizes to the slogans which make us smile or even laugh the most.The shirts are available through the Remo General Store, and come with free delivery. All you need to do is head over to to the Remo General Store where it's all explained. Remo will deliver your shirt free of charge, ready to wear to WD06!Prizes for making us laugh at the overhyped "web 2.0" concept include a SONY Mylo, as well as Remo dollars, and other cool stuff.Tee shirts are just $AUD38.50 (in GST), long sleeve $44, and singlets (hey, it's warm here in Sydney) $36.30, including your customized slogan in a very Web 2.0 font, and delivery to your door.Hope you enjoy, and looking forward to your cool slogans on show.
