Andy Budd – Designing the experience curve
A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008.
These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they’ll be judging you on everything from the way the site looks to the tone of your error messages. And they won’t just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-line.
In this session Andy Budd will look at the 9 key factors that go into designing the perfect customer experience. By taking examples from the world around us, Andy will discuss how we can turn utilitarian experiences into something wonderful.
About Andy Budd
Andy Budd is an interaction designer and web standards developer from Brighton, England. As the user experience lead at Clearleft, Andy spends his time helping clients improve their customers online experience.
Andy is a regular speaker at international design events such as SXSW, An Event Apart and Web Design World. He also runs the popular dConstruct conference, which takes place in Brighton every year. Andy has helped judge several international design awards and currently sits on the advisory board for .Net magazine. Andy wrote the best selling book, CSS Mastery and blogs at andybudd.com.
Never happier than when he’s diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.
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