Connected UX — video presentation by Aarron Walter

Though design research has become common practice at product companies, it often produces insights that slip into the hazy distance as documents get lost on a hard drive, or ignored by someone in a different department. Worse still, efforts get duplicated when communication breaks down.
UX teams have design research down to a science, but few have discovered a way to connect qualitative and quantitative data, and long histories of research into a central clearinghouse that can be shared, searched, and maintained by different teams. Open access to information strengthens the connections between teams, and supports a general culture of inquiry. In this talk, Aarron shares with you practical methods to get off the research treadmill and get started building connections between data and teams.

Related presentations

Comments are closed.