Deborah Schultz — It’s the people, stupid

Web Directions South 2009, Sydney Convention Centre, October 9 10.45am.

Presentation slides

Session description

The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand.

Instead, we’ll diagram (sentence-​​like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-​​powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success.

About Deborah Schultz

Deborah Schultz PortraitDeborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter & Gamble’s Strategic Adviser for Social Media & Emerging Technology and has also consulted with and advised Fortune 50 companies including Pepsi, GE, and Citicorp as well as numerous internet startups and VC firms. She is a regular keynote speaker at tech and business conferences.

Previously, Deborah was the Marketing Director at Six Apart, ran her own marketing consultancy firm, was a management consultant at AnswerThink and spent five years at Citibank where she developed many of the global bank’s first internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. Deborah is a graduate of Barnard College, Columbia University.

The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always ‘connected’.

Follow Deborah on Twitter: @debs

Related presentations

14 responses to “Deborah Schultz — It’s the people, stupid”:

  1. […] Deborah Schultz told us that it’s the people stupid. […]

  2. Ιt’s remarkable to visit this web page and reading the views of all colleagues concerning this post, while I am also eager of getting knowledge.

  3. Heya i am for the primary time here. I found this board and I to find It truly useful & it helped me out much.
    I am hoping to provide something again and help
    others such as you helped me.

    Review my web page :: cheats

  4. I constantly spent my half an hour to read this blog’s posts all the time along with a cup of coffee.

    Check out my web blog Megapolis Hack

  5. Great site. A lot of useful info here. I’m sending it to a
    few pals ans additionally sharing in delicious. And certainly, thanks in your sweat!

    Review my web-​​site: free Castle Clash mana

  6. I am really inspired with your writing abilities as neatly as with the structure for your weblog.
    Is that this a paid subject matter or did you modify it your
    self? Anyway keep up the nice quality writing, it’s rare to peer a great
    weblog like this one these days..

    Also visit my blog; top eleven unlock everything (http://​Topelevenhacktool​.Weebly​.com)

  7. Hello just wanted to give you a quick heads up. The words
    in your content seem to be running off the screen in Ie.
    I’m not sure if this is a format issue or something to do with internet browser compatibility
    but I figured I’d post to let you know. The style and design look great though!

    Hope you get the problem resolved soon. Thanks

    My website :: Blitz Brigade Hack

  8. Amazing! Іts genuinely remarkable post, I
    have got much clear idea regarding from this piece of

    Also vіsit my homepagе; World of Warplanes Hack

  9. Excellent beat ! I wish to apprentice at the same time as you amend your website, how could i subscribe for a weblog web site?
    The account aided me a appropriate deal. I had been a little bit familiar of this your broadcast provided bright clear concept

  10. Fantastic site. A lot of useful information here. I am sending it
    to several pals ans also sharing in delicious. And certainly, thank you in
    your effort!

    Stop by my site :: Castle Clash Hack Download — Ronald,

  11. Great site. A lot of helpful info here. I am sending it to a few friends ans additionally
    sharing in delicious. And obviously, thank you in your effort!

    Feel free to visit my site Despicable Me Minion Rush Hack

  12. What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It positively useful and it has helped me out loads.

    I hope to give a contribution & help other users like its
    helped me. Good job.

    Also visit my web site — Despicable Me Minion Rush Hack
    Download (Leticia)

  13. Hi to every body, it’s my first pay a visit of this web site;
    this weblog carries remarkable and truly fine stuff in support
    of readers.

    Here is my web site — World at Arms Hack Download (Meghan)

    • By: Faye
    • March 8th, 2014

    Way cool! Some extremely valid points! I appreciate you penning this article and the rest of the site is
    also really good.

    Here is my weblog — CSR Racing Hack download (Faye)

Your opinion:

XHTML: You're allowed to use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>