Web Directions

Grant Young — Strategies for social media engagement

• In: Resources, cool, trends
• By:jessie
• June 19, 2008
• Leave a response

Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

• Audio record­ing of the presentation
• Presentation slides
• Session descrip­tion
• About Grant Young

Presentation slides

Session descrip­tion

With so many social net­works bloom­ing, all with dif­fer­ent par­tic­i­pants and meth­ods of inter­ac­tion, it can be hard to deter­mine where to invest your energy, time and $$.

The ses­sion will pro­vide ideas and a “back­ground brief­ing” to help you answer the question:

• why is social media impor­tant to my organisation?
• what is the ROI for social media?
• how can I eval­u­ate which approaches are right for me/​my organisation?
• what sort of activ­i­ties can/​should I under­take in these spaces?

This is not a tech­ni­cal ses­sion and although we will briefly touch on some pop­u­lar sites, the focus will be on how you and your organ­i­sa­tion can effec­tively and authen­ti­cally engage par­tic­i­pants in the social media world.

About Grant Young

Grant has worked for over a decade in web and media roles, more recently focus­ing on social media and net­work­ing oppor­tu­ni­ties for non-​​profits. Grant recently founded Zumio, a con­sult­ing busi­ness with an empha­sis on online strat­egy devel­op­ment. Since start­ing Zumio ear­lier this year Grant has advised a num­ber of organ­i­sa­tions includ­ing WWF-​​Australia (Earth Hour 2008) and Amnesty International on social media and cam­paign development.

Previously Grant held the role of Online Communications Manager at WWF-​​Australia, and worked as Senior Producer at award-​​winning design agency Digital Eskimo. In these roles he advised on and pro­duced projects incor­po­rat­ing a vari­ety of social net­work­ing tools and approaches, includ­ing weblogs, wikis, Flickr, YouTube, MySpace and Facebook.

Grant has also devel­oped web appli­ca­tions for the busi­ness sec­tor in the areas of finan­cial and car­bon account­ing. He pre­sented on the topic of social media in the finan­cial ser­vices sec­tor at the Investor Weekly Branding con­fer­ence in March 2008.

Related presentations

• Sebastian Chan - Social media and Government 2.0
• Scott Berkun - The myths of innovation
• Angela Beesley - Wikis and community collaboration
• Mark Pesce - Mob Rules
• Jeremy Yuille - The social life of visualization

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