Jason Grigsby — Keynote: Native is Easy. Mobile Web is Freaking Hard!

Web Directions Unplugged 2011, Seattle, May 13th 3:50pm.

Presentation slides

Session description

No one who advocates for the mobile web wants to admit it, but it is true. Native is easier.

It’s easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement.

Argue about programming languages, memory management and reach all you want. There is one undeniable disadvantage that the mobile web faces that native apps don’t–over a decade of legacy code, cruft and entrenched organizational politics.

But the web is essential. Even companies whose businesses are centered on native apps need web pages to sell those apps. We can demonstrate time and again that a web-​​based approach is a smart investment.

So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?

And most importantly, how should we be changing our web infrastructure, tools and workflow for the coming zombie apocalypse of devices.

About Jason Grigsby

Jason Grigsby PortraitJason Grigsby was one of the project leads on the Obama ’08 iPhone Application and helped design the user interface for the Wall Street Journal’s Blackberry application.

Jason is a co-​​founder of Cloud Four, a small start-​​up focused on mobile web development. He founded and organizes Mobile Portland. Jason is currently co-​​authoring Head First Mobile Web for O’Reilly Publishing. The book will be available this winter.

Follow Jason on Twitter: @grigs

Related presentations

3 responses to “Jason Grigsby — Keynote: Native is Easy. Mobile Web is Freaking Hard!”:

  1. hey there and thank you for your info – I have definitely picked up anything new from right here.

    I did however expertise some technical issues using this site, as I experienced to reload the site many
    times previous to I could get it to load correctly.
    I had been wondering if your web hosting is OK?
    Not that I am complaining, but sluggish loading instances
    times will often affect your placement in google and can damage your high-​​quality score if ads and
    marketing with Adwords. Anyway I am adding
    this RSS to my e-​​mail and could look out for much
    more of your respective interesting content.
    Ensure that you update this again soon.

  2. Your style is very unique compared to other people I have read stuff
    from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this site.

  3. It’s a pity you don’t have a donate button!
    I’d certainly donate to this brilliant blog! I guess for now i’ll settle for bookmarking and
    adding your RSS feed to my Google account. I look forward to new updates and will talk about
    this blog with my Facebook group. Talk soon!