Web Directions

Jeff Croft — Elegant web typography

• In: Resources
• By:jessie
• June 19, 2008
• Leave a response

Web Directions South 2008, Sydney Convention Centre, September 25 2.40pm.

• Audio record­ing of session
• Presentation slides
• Session descrip­tion
• About Jeff Croft

Presentation slides

Session descrip­tion

Even in our day of web videos and pod­casts, text is still the king of con­tent on the web. Great typo­graphic sen­si­tiv­ity is one of the hall­marks of sites that exude a pro­fes­sional con­fi­dence. From type siz­ing and col­or­ing to lead­ing, kern­ing, and mea­sures to proper usage of quotes, dashes, and bul­lets, to choos­ing appro­pri­ate type­faces, this ses­sion will demon­strate using CSS and other mod­ern web tech­nolo­gies to dis­play type on screen with ele­gance and impact.

About Jeff Croft

Jeff Croft is a web designer and devel­oper at Blue Flavor, an expe­ri­ence and design con­sul­tancy in Seattle. Beyond his work for Blue Flavor, Jeff is a blog­ger, speaker, critic, and indus­try thought leader. Prior to join­ing Blue Flavor, Jeff was a Senior Designer at World Online, an online jour­nal­ism out­fit respon­si­ble for a host of award-​​winning web­sites and the place of ori­gin for Django, the Python-​​based open-​​source Web frame­work for per­fec­tion­ists with deadlines.

Jeff has been design­ing and devel­op­ing web sites nearly as long as there have been web sites to design and develop. He cre­ated his first web page in 1994 and got his first web-​​related job in 1995. Although Jeff pos­sess many tech­ni­cal skills, his true pas­sion lies in visual design, user inter­face, com­mu­ni­ca­tion, and social media.

Jeff has recently co-​​authored two books, Pro CSS Techniques, pub­lished by Apress, and Web Standards Creativity, pub­lished by Friends of ED.

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7 responses to “Jeff Croft — Elegant web typography”:

1. • By:SitePoint Blogs » Pixel Fonts a Hot Button Topic at WDS08
   • October 3rd, 2008

   […] his talk on Elegant Web Typography at the Web Directions South 2008 con­fer­ence last week in Sydney, Jeff Croft raised a few eyebrows […]

2. • By:Pixel Fonts a Hot Button Topic at WDS08 | BiggestLobster.com
   • October 3rd, 2008

   […] h­is tal­k o­­n Elega­n­t Web Typogr­a­phy at­ t­he We­b Dire­ction­s­ S­outh­ 2008 […]

3. • By:Cameron Westland
   • October 26th, 2008
   

   Maybe it’s just me… but putting light blue under­neath white text makes this pre­sen­ta­tion very hard to read.

   Anyone else?

4. • By:Sarah
   • October 26th, 2008
   

   I think the blue leaf is sup­posed to be trans­par­ent. Was there a glitch in trans­fer­ring the slides to this site? The text is cer­tainly hard to read.

5. • By:Guy Leech
   • October 26th, 2008
   

   This has been pointed out to Jeff on SlideShare, and he said he’d try and upload a fixed ver­sion; hope­fully it will be com­ing soon.

   And yes, the blue leaf was orig­i­nally almost invisible.

6. • By:Martin
   • February 27th, 2009
   

   Thanks, it was very joy­ful read! And of great use as a ref­er­ence as well!

7. • By:A Couple of Midday Link Shares » Papertree Design
   • March 27th, 2009

   […] thing I sug­gest you check out is the pre­sen­ta­tion by Jeff Croft titled “Elegant Web Typography” given at Web Directions South 2008 at the Sydney Convention Centre. You will learn […]

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