Jeff Croft – Elegant web typography
Web Directions South 2008, Sydney Convention Centre, September 25 2.40pm.
Even in our day of web videos and podcasts, text is still the king of content on the web. Great typographic sensitivity is one of the hallmarks of sites that exude a professional confidence. From type sizing and coloring to leading, kerning, and measures to proper usage of quotes, dashes, and bullets, to choosing appropriate typefaces, this session will demonstrate using CSS and other modern web technologies to display type on screen with elegance and impact.
About Jeff Croft
Jeff Croft is a web designer and developer at Blue Flavor, an experience and design consultancy in Seattle. Beyond his work for Blue Flavor, Jeff is a blogger, speaker, critic, and industry thought leader. Prior to joining Blue Flavor, Jeff was a Senior Designer at World Online, an online journalism outfit responsible for a host of award-winning websites and the place of origin for Django, the Python-based open-source Web framework for perfectionists with deadlines.
Jeff has been designing and developing web sites nearly as long as there have been web sites to design and develop. He created his first web page in 1994 and got his first web-related job in 1995. Although Jeff possess many technical skills, his true passion lies in visual design, user interface, communication, and social media.
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