Jeff Croft — Elegant web typography

Web Directions South 2008, Sydney Convention Centre, September 25 2.40pm.

Presentation slides

Session description

Even in our day of web videos and podcasts, text is still the king of content on the web. Great typographic sensitivity is one of the hallmarks of sites that exude a professional confidence. From type sizing and coloring to leading, kerning, and measures to proper usage of quotes, dashes, and bullets, to choosing appropriate typefaces, this session will demonstrate using CSS and other modern web technologies to display type on screen with elegance and impact.

About Jeff Croft

Portrait of Jeff CroftJeff Croft is a web designer and developer at Blue Flavor, an experience and design consultancy in Seattle. Beyond his work for Blue Flavor, Jeff is a blogger, speaker, critic, and industry thought leader. Prior to joining Blue Flavor, Jeff was a Senior Designer at World Online, an online journalism outfit responsible for a host of award-​​winning websites and the place of origin for Django, the Python-​​based open-​​source Web framework for perfectionists with deadlines.

Jeff has been designing and developing web sites nearly as long as there have been web sites to design and develop. He created his first web page in 1994 and got his first web-​​related job in 1995. Although Jeff possess many technical skills, his true passion lies in visual design, user interface, communication, and social media.

Jeff has recently co-​​authored two books, Pro CSS Techniques, published by Apress, and Web Standards Creativity, published by Friends of ED.

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8 responses to “Jeff Croft — Elegant web typography”:

  1. […] his talk on Elegant Web Typography at the Web Directions South 2008 conference last week in Sydney, Jeff Croft raised a few eyebrows […]

  2. […] h­is tal­k o­­n Elega­n­t Web Typogr­a­phy at­ t­he We­b Dire­ction­s­ S­outh­ 2008 […]

  3. Maybe it’s just me… but putting light blue underneath white text makes this presentation very hard to read.

    Anyone else?

    • By: Sarah
    • October 26th, 2008

    I think the blue leaf is supposed to be transparent. Was there a glitch in transferring the slides to this site? The text is certainly hard to read.

  4. This has been pointed out to Jeff on SlideShare, and he said he’d try and upload a fixed version; hopefully it will be coming soon.

    And yes, the blue leaf was originally almost invisible.

    • By: Martin
    • February 27th, 2009

    Thanks, it was very joyful read! And of great use as a reference as well!

  5. […] thing I suggest you check out is the presentation by Jeff Croft titled “Elegant Web Typography” given at Web Directions South 2008 at the Sydney Convention Centre. You will learn […]

  6. […] hinzubekommen bietet Jan Quickels. Zu empfehlen ist auch die 141 Folien lange Präsentation Elegant Web Typography von Jeff Croft […]