Web Directions

Laurel Papworth — The business of being social

• In: Resources
• By:jessie
• June 19, 2008
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Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.

• Audio record­ing of session
• Presentation slides
• Session descrip­tion
• About Laurel Papworth

Presentation slides

Session descrip­tion

It’s not true that there are no proven mon­eti­sa­tion mod­els for online com­mu­ni­ties; in fact, there are dis­tinct rev­enue streams that have been suc­cess­ful over many years. This ses­sion looks at the soft returns on invest­ment for engag­ing with user gen­er­ated con­tent, com­mu­ni­ca­tion and col­lab­o­ra­tion with the con­sumer and then moves into how social net­works earn money for their investors and developers.

The aim of this ses­sion is to limit the slap­ping of ban­ner ads on every niche com­mu­nity online — you might be sur­prised to learn that the least prof­itable rev­enue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social net­works are mak­ing money, how much and by what means and learn about the busi­ness mod­els in this growth industry.

About Laurel Papworth

Laurel teaches social media and mar­ket­ing and pub­lic rela­tions courses at Universities and Colleges here in Australia and over­seas (Saudi Arabia). She also runs work­shops with major media com­pa­nies such as pub­lish­ing houses, tele­vi­sion and music com­pa­nies on their social net­work strate­gies. Laurel con­sults with com­pa­nies rang­ing from global elec­tron­ics com­pa­nies to dat­ing com­mu­ni­ties to Australian Government depart­ments on all things com­mu­ni­ca­tion, col­lab­o­ra­tion and community.

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One response to “Laurel Papworth — The business of being social”:

1. • By:First batch of slides available! | Web Directions
   • October 1st, 2008

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