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People, not users – video presentation from Rachel Binx

In this keynote from Web Directions South 2013, Rachel Binx argues for a more human-centric approach to designing web experiences. She explores the ways in which people invest themselves online, the obligations companies should feel towards those investments, and offers solutions for treating users a bit more like people

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Thanks for an amazing few days Web Directions. So many great themes of empathy, inclusion, collaboration, business impact through design, and keeping our future deeply human.

Laura van Doore Head of Product Design, Fathom