Relly Annett-​​Baker — All the small things

Web Directions @media 2010, Southbank Centre London, June 11 1.40pm.

Presentation slides

Session description

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-​​chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

About Relly Annett-​​Baker

Really Annett-Baker PortraitRelly Annett-Baker lives in Brighton with her husband and two small sons. As a result, she thrives on the sea air and can be guaranteed to stand on Lego at least once a day. As well as being a freelance web copy and content writer, she is employed as live-in domestic staff by two cats who often supervise her typing and make editorial suggestions such as ‘I think it’s dinner time’. In between opening cans of Whiskas and writing for clients, she writes articles for various online media groups and continues to procrastinate over the draft of her first children’s book.

Follow Relly on Twitter: @RellyAB

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No responses to “Relly Annett-​​Baker — All the small things”:

  1. […] It’s around the 55 minute mark but packed full of great ideas for help­ing you write bet­ter “micro­copy”. You can read the out­line below and find out more about the ses­sion on the @webdirections web site […]

  2. […] this session from @Media2010 conference, Relly Annett-​​Baker takes you through the ins and outs of microcopy and sympathises with designers and developers who are often lumped with writing microcopy in the […]

  3. […] Relly Annett-​​Baker — All the small things http://​www​.webdirections​.org/​r​e​s​o​u​r​c​e​s​/​r​e​l​l​y​-​a​n​n​e​t​t​-​b​a​k​e​r​-​a​l​l​-​t​h​e​-​s​m​a​l​l​-​t​h​i​n​gs/ […]

  4. […] Relly Annett-​​Baker: All the small things […]

    • By: A. Guy
    • August 17th, 2010

    I wish that this was posted in a more useful format. link the audio and video it’s a nice presentation, but otherwise it’s hard to use.

  5. What would make it more useful to you?

  6. […] Microcopy is all the interaction text and instructions you give your users when they’re navigating through your website or completing a processes. Think ‘thank-​​you’ pages, rollover link tips, 404 error pages, stuff like that. When used well, microcopy is barley noticed, but don’t overlook its effectiveness in maintaining a human connection between your website and its visitors. Here’s an audio presentation of Relly Annett-Baker’s @Media2010 talk on Microcopy. If you’re interested, presentation slides for this talk can be seen here. […]

  7. […] gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last […]

  8. […] gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last […]

  9. […] client form all on that page, but you don’t know that if you just read the copy. As I say in that now infamous talk, kittens die feet first in shredders when you leave people without the ability to resolve the […]

  10. […] Microcopy is all the interaction text and instructions you give your users when they’re navigating through your website or completing a processes. Think ‘thank-​​you’ pages, rollover link tips, 404 error pages, stuff like that. When used well, microcopy is barley noticed, but don’t overlook its effectiveness in maintaining a human connection between your website and its visitors. Here’s an audio presentation of Relly Annett-Baker’s @Media2010 talk on Microcopy. If you’re interested, presentation slides for this talk can be seen here. […]

  11. […] this session from @Media2010 conference, Relly Annett-​​Baker takes you through the ins and outs of microcopy and sympathises with designers and developers who are often lumped with writing microcopy in the […]

  12. […] gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last […]

  13. […] gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last […]

  14. […] An audio recording of Relly Annett-Baker’s excellent presentation about microcopy from this year’s Web Directions @media conference. Slides to accompany the audio can be found on the Web Directions site. […]