Relly Annett-​​Baker — Content Strategy for Apps

Web Directions Unplugged 2011, Seattle, May 12th 1:40pm.

Presentation slides

Session description

Dear app makers,

I love the stuff you have been putting out recently. Supercool maps, guides, syncing and such make my day. There’s just one little thing. As a content strategist and writer, I’ve noticed that some of your instructions aren’t as clear as they could be. The experience is not as fulfilling as it might be. I know this might not be your favourite part of the process. In fact, they are probably the bits chucked in to get it out the door. And so I have created a session to help ease the pain.

I have a framework for you to build on to make sure that your next app is as pithy as it is pretty and elegant to use as it is coded. I’ll even bring a whole virtual suitcase of apps with fantastic snippets of microcopy to inspire you. It’s a pretty simple concept and it’s a bunch of fun to work on, running alongside your app development.

In one sentence: it’s about creating a fulfilling experience, one that puts you ahead of your competition, simply through the power of the written word.

About Relly Annett-​​Baker

Photo of Relly Annett-BakerRelly Annett-​​Baker lives in a leafy market town with her husband and two small sons. As a result, she eats far too many cakes from Waitrose and can be guaranteed to stand on Lego at least once a day. As well as being content strategist and content writer for Headscape, she is employed as live-​​in domestic staff by two cats. She also writes articles and jabbers on about copy to anyone who will listen, creates scrapbooks, and continues to procrastinate over the draft for her book, a guide to creating web content for designers and developers, to be published in Spring 2011 by Five Simple Steps. She better finish this biography before her editor spots she isn’t writing her book again.

Follow Relly on Twitter: @RellyAB

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