Web Directions

“Miss Rogue” defines her­self as a cus­tomer first, mar­keter sec­ond. In 2005, Tara became the mar­ket­ing direc­tor at Riya, where her com­mu­nity mar­ket­ing the­o­ries resulted in huge gains, such as national news men­tions before launch and over one mil­lion pho­tos uploaded within 24 hours of launch. She doesn’t believe in PR, only in the power of build­ing rela­tion­ships with a com­mu­nity. She co-​​founded Citizen Agency in 2006 with the mis­sion of teach­ing her clients how to work more effec­tively with the com­mu­ni­ties they serve. Tara has over seven years expe­ri­ence in non-​​traditional mar­ket­ing plan­ning. She main­tains a suc­cess­ful blog over at HorsePigCow.

Speaking of com­mu­nity, Tara is a community-​​based move­ment evan­ge­list, spend­ing all of her free time on Barcamp, Coworking and Winecamp. She is also a sup­porter of the Open Source move­ment, the EFF, Creative Commons and the Intelligrid.