Web Directions

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Web Directions Unplugged 2011, Seattle, May 13th 1:25pm.

• Audio recording of session
• Presentation slides
• Session description
• About Aaron Weyenberg

Presentation slides

Session description

A new generation of touch devices have proven to be exciting playgrounds for app designers. And with every new product we create, we have the opportunity to offer the most clear and efficient experience for our users. Recent UI trends often lean to realistic, faithful representations of analog controls and features. These designs can offer advantages, but also come with their own set of hazards.In this session Aaron will lead you on a tour of current trends and practices, examining the strengths and drawbacks that realism brings. We’ll talk about things like mental models, innovation and usability as they relate to lifelike UI. Finally, Aaron will share some pragmatic guidelines to keep in mind as you build the next wave of mobile and touch apps.

About Aaron Weyenberg

A mixed breed designer/developer, Aaron’s career is built upon a unique blend of creative and technical sensibilities. He began twelve years ago leading interactive initiatives for Colorado’s top design agencies, delivering successful projects for a range of clients including HP, Spyder Active Sports and the National Center for Atmospheric Research. In 2004 he joined ESPN New Media where he provided instrumental leadership in an Art Director role. At ESPN he guided best practices, developed core UI components and designed pioneering real time game and scoring applications. Aaron currently serves as Creative Director for Fanzter, a lean and profitable New England based startup. His work has appeared on Smashing Magazine, Six Revisions, Ajax Rain and was awarded at the 27th annual Sports Emmys.Aaron’s academic background spans three fields of study at three different universities, settling into a B.S. in Scientific and Technical Communication from Michigan Tech. His offline hobbies involve learning about social psychology and human behavior, photography, and a quest to find the perfect iPod earphones.Follow Aaron on Twitter: @aweyenberg

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In this session Aaron will lead you on a tour of current trends and practices, examining the strengths and drawbacks that realism brings. We’ll talk about things like mental models, innovation and usability as they relate to lifelike UI. Finally, Aaron will share some pragmatic guidelines to keep in mind as you build the next wave of mobile and touch apps.

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Web Directions USA 2010, Loews Atlanta Hotel, September 23 10.45am.

• Presentation slides
• Session description
• About Aarron Walter

Presentation slides

Session description

Humans, though cute and cuddly, are not without their flaws, which makes designing for them a challenge. By understanding how the wet, mushy processor works in these hairy little devils, you can design interfaces and web experiences that will have them hopelessly devoted to your brand.In this talk, Aarron Walter will introduce you to the emotional usability principle – a design axiom that identifies a strong connection between human emotion and perceived usability. Through real-world examples, you’ll learn practical interface design techniques that will make your websites and applications more engaging to the humans they serve.

About Aarron Walter

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In this talk, Aarron Walter will introduce you to the emotional usability principle – a design axiom that identifies a strong connection between human emotion and perceived usability. Through real-world examples, you’ll learn practical interface design techniques that will make your websites and applications more engaging to the humans they serve.

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Web Directions USA 2010, Loews Atlanta Hotel, September 24 1.00pm.

• Presentation slides
• Session description
• About Really Annett-Baker

Presentation slides

Session description

Humans are drawn to narrative we can engage with and we may have just found the perfect medium for this sort of narrative interaction in the internet. Every site, app or connection is full of the possibility of story – yes, even yours. Especially yours. But is your site making your user the principle character? Or are they just the forgotten redshirt? And who’s writing the script?In this talk, Relly will show you how narrative runs as deep through websites as it does through your favourite TV dramas, video games, comic books or musicals, and explain how you can write decent help for your users, define personality for your site and create documents to support everyone involved in creating that experience. These methods will allow your team to work together to create a site rich in personality and tell the story of your brand, right from the navigational opening set-piece on the homepage to the microcopy that is the closing curtain on a successful transaction.

About Really Annett-Baker

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In this talk, Relly will show you how narrative runs as deep through websites as it does through your favourite TV dramas, video games, comic books or musicals, and explain how you can write decent help for your users, define personality for your site and create documents to support everyone involved in creating that experience.

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Web Directions USA 2010, Loews Atlanta Hotel, September 23 11.45am.

• Presentation slides
• Additional resources
• Session description
• About Zoe Mickley Gillenwater

Presentation slides

Session description

Since many pieces of CSS3 are now supported in the majority of browsers, web sites are popping up all over the place that feature rounded corners (ooh), drop shadows (ahh), and unique embedded fonts (hooray!). But CSS3 can do more than add visual richness to your sites (though it’s quite good at that). Using robust, forward-thinking CSS3 techniques in place of the old standbys can have tangible benefits for your business and users. Powerful new selectors and image-free visual effects can streamline your sites and improve their speed. Media queries can make your sites more adaptable and usable on the wide variety of browser configurations and user agents in use today, including mobile devices like iPhone, Android, and iPad. CSS3 is changing how we design and develop web sites, allowing us to quickly and easily create and maintain highly efficient and adaptable sites that are a pleasure to use. You’ll learn practical yet progressive examples of the most beneficial CSS3 techniques to put to use in your pages today.

About Zoe Mickley Gillenwater

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CSS3 is changing how we design and develop web sites, allowing us to quickly and easily create and maintain highly efficient and adaptable sites that are a pleasure to use. You’ll learn practical yet progressive examples of the most beneficial CSS3 techniques to put to use in your pages today.

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Web Directions USA 2010, Loews Atlanta Hotel, September 24 11.10am.

• Presentation slides
• Additional resources
• Session description
• About Jason Cranford Teague

Presentation slides

Session description

For almost 15 years, Web designers have had a list of 10 “Core Web fonts” to choose from. Many ask, “Why can’t I just download a font file from my Web server the same way I can an image?” Well, actually, you can. The verbiage for font linking is a little different than images, but the syntax for Webfont linking has been around for over 10 years as a part of the CSS standard. Web typography expert Jason Cranford Teague shows you how to apply the principles of fluid typography, to choose, find and use Webfonts and create your unique typographic voice. Come and find out why 2010 is going to be the year of Web typography.

About Jason Cranford Teague

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Web typography expert Jason Cranford Teague shows you how to apply the principles of fluid typography, to choose, find and use Webfonts and create your unique typographic voice. Come and find out why 2010 is going to be the year of Web typography.

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Web Directions USA 2010, Loews Atlanta Hotel, September 23 2.40pm.

• Presentation slides
• Session description
• About Ryan Freitas

Presentation slides

Presentation slides are available to download (PDF).

Session description

Building compelling consumer experiences is often described as being more art than science. Increasingly, those who build them are under pressure to validate their design decisions with data. What is the appropriate role of quantitative and quantitative data when designing for interaction? What are the most effective ways to gather and interpret data that effectively improves the quality of the consumer experience? Ryan Freitas will tackle these and other issues while discussing the importance of integrating data-based iteration into your heuristics-driven design process.

About Ryan Freitas

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What is the appropriate role of quantitative and quantitative data when designing for interaction? What are the most effective ways to gather and interpret data that effectively improves the quality of the consumer experience?

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 11.45am.

• Audio recording of session
• Presentation slides
• Session description
• About David Gravina

Presentation slides

Session description

Many web professionals practice creative, collaborative and inclusive approaches to our work. As UX designers, information architects, strategists, or programmers — we are all designers, and we are ready equipped with a way of problem solving that can be applied to challenges that are not tradi­tionally those of web practitioners.From the perspective of the digital domain this session will take a look at what Design Thinking is and it’s potential to amplify creativity so that we may embrace and apply our skills to the messy problems that business, government and society face every day.

About David Gravina

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From the perspective of the digital domain this session will take a look at what Design Thinking is and it’s potential to amplify creativity so that we may embrace and apply our skills to the messy problems that business, government and society face every day.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 11.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Lisa Herrod

Presentation slides

Session description

Inclusive design. It might sound like a rebranding exercise from the Web Accessibility Marketing Team, but it isn’t. For years inclusive design and research practices have been applied to a wide variety of disciplines from industrial design to the arts, the built environment and more.What can we learn from this? And how can we apply it to the digital environment in which we work?Social innovation, service design and even augmented reality are now presenting real and interesting opportunities for us as traditional web practitioners. Combined with inclusive design practices, this opens up a fantastic world of change for both us and the people for whom we design.So starting with the web, we’ll reinvigorate our passion for diversity and inclusion. Let’s declare this The Age of Awareness!

About Lisa Herrod

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Social innovation, service design and even augmented reality are now presenting real and interesting opportunities for us as traditional web practitioners. Combined with inclusive design practices, this opens up a fantastic world of change for both us and the people for whom we design.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 1.40pm.

• Audio recording of session
• Presentation slides
• Resources and inspiration
• Session description
• About Dan Rubin

Presentation slides

The presentation slides are available on Dan Rubin's website (PDF).

Session description

HTML5 and CSS3 are the newest stars of the web: the cornerstones of progressive enhancement, the future of online video, the easiest way to build web applications for desktop and mobile devices, and a brilliant foundation upon which we can add complex interaction and animation layers with javascript and Canvas; happily — thanks to much-improved browser support — we can now use them. In this session, Dan Rubin will show you who’s already taking advantage of these latest additions to our toolbox, what this means for interface designers, and how you can bring the same techniques to your projects.

About Dan Rubin

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HTML5 and CSS3 are the newest stars of the web: the cornerstones of progressive enhancement, the future of online video, the easiest way to build web applications for desktop and mobile devices, and a brilliant foundation upon which we can add complex interaction and animation layers with javascript and Canvas; happily — thanks to much-improved browser support — we can now use them. In this session, Dan Rubin will show you who’s already taking advantage of these latest additions to our toolbox, what this means for interface designers, and how you can bring the same techniques to your projects.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 1.40pm.

• Audio recording of session
• Presentation slides
• Session description
• About Shane Morris

Presentation slides

Session description

When I first picked up Matthew Frederick's book: "101 Things I Learned in Architecture School" I was struck by the number of principles of architecture that can be directly applied to interaction design, but also disillusioned by the fact that Interaction Designers generally do not have a similar body of knowledge to draw on. Sure we have lots of "process", but relatively little "wisdom" of the sort found in this book.The field of Interaction Design isn't very old - If we're talking purely software interface design, then let's say about 25 years old. No surprise, then, that we borrow heavily (and unashamedly) from a range of other, more established, disciplines. We try to compensate for our relative lack of a history, tradition or body of knowledge by leveraging others'. That's entirely appropriate - but how far does it get us? Interaction Design is an essential component of the delivery of virtually any product or service today. Many of us may already be at the point where we interact with more digital products in a day than we do physical products, and many of the most important transactions in our lives are entirely virtual. Maybe Interaction Design needs to be taken a bit more seriously?In this talk I'd like to reflect on my almost 20 years as an interaction designer - the things I've learned along the way, and the things I wish I would have learned at Interaction Design School, if such a thing had existed back then. Along the way we'll review some of the 101 things we all should have learned in Interaction Design School, sourced from ixd101.com (the blog I share with Matt Morphett), and beyond.

About Shane Morris

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In this talk I'd like to reflect on my almost 20 years as an interaction designer - the things I've learned along the way, and the things I wish I would have learned at Interaction Design School, if such a thing had existed back then. Along the way we'll review some of the 101 things we all should have learned in Interaction Design School, sourced from ixd101.com (the blog I share with Matt Morphett), and beyond.

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Web Directions @media 2010, Southbank Centre London, June 11 9.10am.

• Audio recording of session
• Session description
• About Andy Clarke

Session description

Andy Clarke’s Hardboiled Web Design is an uncompromising look at how to make the most from modern design tools and browsers, up-to-date techniques and processes. In this practical, design focussed talk, Andy will discuss the ‘how’ as well as the ‘why’ and will challenge your preconceptions to help you make better work for the web.Andy will demonstrate the most modern, forward-moving and sometimes experimental CSS techniques while emphasising why a forward looking approach to CSS will pay real dividends.

About Andy Clarke

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Andy Clarke’s Hardboiled Web Design is an uncompromising look at how to make the most from modern design tools and browsers, up-to-date techniques and processes. In this practical, design focussed talk, Andy will discuss the ‘how’ as well as the ‘why’ and will challenge your preconceptions to help you make better work for the web.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 11.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Simon Pascal Klein

Presentation slides

Session description

Web typography has in the past two years seen a resurgence in interest and many would agree only rightly so, with most of the content on the web still textual. However the range of technical options available for setting type on the web is quite broad—not to mention the range of stylistic choices available—and often confusing. This session aims to demystify the current techniques available to set type on the web by comparing and contrasting the various options at hand while offering a set of good defaults and safe advice for not only making it accessible but also pleasurable to read.

About Simon Pascal Klein

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Web typography has in the past two years seen a resurgence in interest and many would agree only rightly so, with most of the content on the web still textual. However the range of technical options available for setting type on the web is quite broad—not to mention the range of stylistic choices available—and often confusing. This session aims to demystify the current techniques available to set type on the web by comparing and contrasting the various options at hand while offering a set of good defaults and safe advice for not only making it accessible but also pleasurable to read.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 2.40pm.

• Audio recording of session
• Session description
• About Matt Balara

Session description

Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.

About Matt Balara

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Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 10.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Craig Mod

Presentation slides

Session description

We need to decouple the idea of 'book' from the mental image we carry around of 'book.' The innovation and benefit that digital brings to books and publishing lies less in how digital affects final artifacts, and more in how digital affects the systems leading up to and extending beyond those artifacts.

About Craig Mod

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We need to decouple the idea of 'book' from the mental image we carry around of 'book.' The innovation and benefit that digital brings to books and publishing lies less in how digital affects final artifacts, and more in how digital affects the systems leading up to and extending beyond those artifacts.

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Web Directions @media 2010, Southbank Centre London, June 11 2.40pm.

• Audio recording of session
• Session description
• About Aral Balkan

Session description

Most apps suck. Making an app that doesn’t suck is hard work and requires uncompromising focus. We call apps that don’t suck “usable”. However, in the Age of User Experience, making apps that are merely usable is no longer good enough.So how can you go beyond making usable apps to creating exceptional experiences that evoke powerful emotions in users?In this inspirational session, Aral will offer you an impassioned glimpse into his approach of authoring apps that people find joyful and fun; apps that people fall in love with.Delight, story, empathy, character, voice, beauty, fun, and play are just some of the topics that will be covered and illustrated with examples from Aral’s decade-long experience in authoring web, Flash, desktop, and mobile apps, including his latest top-selling iPhone app, Feathers.

About Aral Balkan

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Most apps suck. Making an app that doesn’t suck is hard work and requires uncompromising focus. We call apps that don’t suck “usable”. However, in the Age of User Experience, making apps that are merely usable is no longer good enough.

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Web Directions Unplugged 2011, Seattle, May 13th 1:25pm.

• Audio recording of session
• Presentation slides
• Session description
• About Aaron Weyenberg

Presentation slides

Session description

A new generation of touch devices have proven to be exciting playgrounds for app designers. And with every new product we create, we have the opportunity to offer the most clear and efficient experience for our users. Recent UI trends often lean to realistic, faithful representations of analog controls and features. These designs can offer advantages, but also come with their own set of hazards.In this session Aaron will lead you on a tour of current trends and practices, examining the strengths and drawbacks that realism brings. We’ll talk about things like mental models, innovation and usability as they relate to lifelike UI. Finally, Aaron will share some pragmatic guidelines to keep in mind as you build the next wave of mobile and touch apps.

About Aaron Weyenberg

A mixed breed designer/developer, Aaron’s career is built upon a unique blend of creative and technical sensibilities. He began twelve years ago leading interactive initiatives for Colorado’s top design agencies, delivering successful projects for a range of clients including HP, Spyder Active Sports and the National Center for Atmospheric Research. In 2004 he joined ESPN New Media where he provided instrumental leadership in an Art Director role. At ESPN he guided best practices, developed core UI components and designed pioneering real time game and scoring applications. Aaron currently serves as Creative Director for Fanzter, a lean and profitable New England based startup. His work has appeared on Smashing Magazine, Six Revisions, Ajax Rain and was awarded at the 27th annual Sports Emmys.Aaron’s academic background spans three fields of study at three different universities, settling into a B.S. in Scientific and Technical Communication from Michigan Tech. His offline hobbies involve learning about social psychology and human behavior, photography, and a quest to find the perfect iPod earphones.Follow Aaron on Twitter: @aweyenberg

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In this session Aaron will lead you on a tour of current trends and practices, examining the strengths and drawbacks that realism brings. We’ll talk about things like mental models, innovation and usability as they relate to lifelike UI. Finally, Aaron will share some pragmatic guidelines to keep in mind as you build the next wave of mobile and touch apps.

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