Web Directions

Presentations about ethnography

Podcasts, slides, videos and more

Jackie Moyes — Converting research findings into business speak

• In: Resources
• By: Maxine
• March 10, 2008
• No Comments

A pre­sen­ta­tion given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Getting your com­pany to adopt a user-​​centred design approach can be an uphill strug­gle. The first stage typ­i­cally is to get them to agree to incor­po­rate usabil­ity test­ing in to the devel­op­ment process, at a stage early enough to actu­ally imple­ment any design rec­om­men­da­tions. The sec­ond stage is to con­vince them to do more ethno­graphic style research to under­stand the larger con­text of the task that the site is try­ing to sup­port. The biggest chal­lenge comes last – how to help the busi­ness own­ers make the men­tal leap between the in-​​depth find­ings from the research and the impli­ca­tions and oppor­tu­ni­ties it presents to your core busi­ness strat­egy and prod­uct roadmap.

This is the chal­lenge that the User Experience team at News Digital Media have been address­ing. In this pre­sen­ta­tion, Jackie will dis­cuss this issue in more depth and present exam­ples of ‘design tools’ the team have been exper­i­ment­ing with to try and bridge this gap and help the busi­ness develop more user-​​centric strategies.

See the slides and hear the podcast »

Kelly Goto — Designing for Lifestyle

• In: Resources
• By: jessie
• January 19, 2008
• No Comments

A pre­sen­ta­tion given at at Web Directions North, Vancouver, February 8, 2007.

Interaction design is no longer lim­ited to the web. The con­cept of user expe­ri­ence is being rede­fined as mul­ti­ple deliv­ery meth­ods of social and busi­ness inter­ac­tion merge into our lifestyles. As design migrates from the web to mobile devices we carry and inter­act with on a daily basis, our approach must also shift into cycles of design and research cen­tered around the way peo­ple actu­ally live.

In this enlight­en­ing ses­sion, design ethno­g­ra­pher and web vet­eran Kelly Goto dis­cusses the evo­lu­tion of Web, hand­held, and prod­uct inter­faces and their cul­tural impact. Learn how com­pa­nies are uti­liz­ing ethnographic-​​based research to con­duct rapid, immer­sive stud­ies of peo­ple and their lifestyles to inform the use­ful­ness and via­bil­ity of inter­faces both online and offline.

See the slides and hear the podcast »

Stephen Cox — Building ethnography into the design process

• In: Resources
• By: Maxine
• September 29, 2007
• No Comments

A pre­sen­ta­tion given at Web Directions South, Sydney Australia, September 28 2007.

Working in usabil­ity and user expe­ri­ence can give you some great insights into the prod­uct design process. Yet few organ­i­sa­tions know how to take advan­tage of this infor­ma­tion silo. As a user expe­ri­ence expert do you some­times wish you could have more input into prod­uct ideas handed down from above? Ever wanted to have the ear of busi­ness strate­gists? Even be best friends with mar­keters and sales peo­ple? Stephen Cox explores some of the excit­ing things that can hap­pen when the dis­ci­plines of usabil­ity and user expe­ri­ence are allowed to seep out into the realms of strate­gic and tac­ti­cal design inno­va­tion. He approaches the field of ethno­graphic design research in prac­ti­cal terms illus­trat­ing how News Digital Media has come to embrace the idea of exten­sive cus­tomer research, and the ben­e­fits that this has brought to dif­fer­ent lev­els of the organisation.

See the slides and hear the podcast »

Kelly Goto — Designing for Lifestyle

• In: Resources
• By: Guy Leech
• September 30, 2006
• No Comments

A pre­sen­ta­tion given at Web Directions South, Sydney Australia, September 28 2006.

Interaction design is no longer lim­ited to the web. The con­cept of user expe­ri­ence is being rede­fined as mul­ti­ple deliv­ery meth­ods of social and busi­ness inter­ac­tion merge into our lifestyles. As design migrates from the web to mobile devices we carry and inter­act with on a daily basis, our approach must also shift into cycles of design and research cen­tered around the way peo­ple actu­ally live. In this enlight­en­ing ses­sion, design ethno­g­ra­pher and web vet­eran Kelly Goto dis­cusses the evo­lu­tion of Web, hand­held, and prod­uct inter­faces and their cul­tural impact. Learn how com­pa­nies are uti­liz­ing ethnographic-​​based research to con­duct rapid, immer­sive stud­ies of peo­ple and their lifestyles to inform the use­ful­ness and via­bil­ity of inter­faces both online and offline. See the slides and hear the podcast »