Mathew Patterson - Delivering user experience to the inbox: designing for email
Catch this presentation live at Web Directions User Experience, Melbourne Town Hall, May 16 2008.
So you’ve designed a fantastic website for your client, tested in all the major browsers and everything looks great. Now they want to send an email newsletter to all their customers, using the new design.
No problem right? Just need to test in Outlook 07, and 06. Yahoo and Hotmail too, of course. Oh, and Gmail, Lotus Notes, AOL…Of course, the design may not work that well for an email anyway, and isn’t there some kind of anti-spam laws?
Like it or not, HTML email is here to stay and the responsibility for doing it right belongs to web designers. Learn how to plan, design and build an email newsletter that will provide a great user experience to the recipients, and great value to your clients.
Forms. We all have to make ‘em, but few of us love ‘em. Aaron Gustafson believes that this is because we don’t understand them. In this session, we will explore forms from top to bottom, examining how they work and how their components can be incorporated with other elements to maximize accessibility, improve semantics, and allow for more flexible styling. You’ll get to see the complete picture with forms, including error, warning and formatting messages, styling and its implications, as well as best practices for manipulation with Javascript and Ajax.
CSS level 2 became a standard in 1998. The last revision of HTML4 dates from 1999. That’s long time ago in Web years, but they aren’t forgotten: after several years of work, CSS is close to a revision and browser support is better than ever. It’s necessary, because CSS needs to grow: vertical text, columns, print support, complex layouts and much more is increasingly demanded. Likewise, there is a big effort to revise HTML. Interest is so high, the W3C is trying a new process, to let more people participate in the editing work. There are also new forms, standards for combining SVG and HTML and new work on the security of forms. Bert’s here to tell us: we haven’t seen the end of the Web page yet.