Web Directions

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Web Directions South 2009, Sydney Convention Centre, October 8 10.45am.

• Presentation slides (synced with audio)
• Audio recording of session
• Session description
• About Cheryl Gledhill & Scott Gledhill

Presentation slides (synced with audio)

Session description

Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-house web team aren’t involved in your SEO strategy?This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-to-day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.

About Cheryl Gledhill

About Scott Gledhill

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Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.

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Web Directions South 2009, Sydney Convention Centre, October 9 11.45am.

• Audio recording of session
• Presentation slides
• Print-ready sketch summary (PDF)Session description
• About Elliot Jay Stocks

Presentation slides

Session description

In the summer of ‘07 in a flood-soaked Oxford, England, Elliot appeared on stage for the very first time. His presentation, ‘Progressive Enhancement & Intentional Degradation’, looked at how to reward modern browsers with the latest CSS tricks and punish IE by dropping certain site features. Over two years later, what has changed? We’re starting to see the ideology of progressive enhancement — especially with CSS3 — spread throughout the web design community, but more work needs to be done.What can we do to spread the message further and design a better-looking web faster? Elliot will look at how features of the CSS2.1 and CSS3 specs can enhance your websites and he’ll examine the implication of using such techniques. He’ll look at the issues surrounding font embedding and the recent development of the font-as-service; the arguments about browser support; the potentially controversial irrelevance of validation; and how we can attempt to reach the future sooner by writing forward-thinking code. In this motivational presentation Elliot will urge you to embrace the techniques of modern web design and to stop worrying about the so-called restraints.

About Elliot Jay Stocks

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Web Directions South 2009, Sydney Convention Centre, October 8 1.40pm.

• Audio recording of session
• Presentation slides
• Presentation videos
• Print-ready sketch summary (PDF)
• Session description
• About Pete Ottery

Presentation slides

Presentation videos

Video 1 - 15:41

Video 2 - 28:47

Video 3 - 43:28

Session description

Designing websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that

1. 1. get their point across & achieve their targets
2. 2. contribute to a profitable business
3. 3. are easy to use (who would have thought the users get a say! ;-)

Pete gets on their case, video camera in hand, to find out what they’re thinking.*Suits = managers/clients/executives. Dedicated to the Billy Walsh character in Entourage

About Pete Ottery

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Designing websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that

1. 1. get their point across & achieve their targets
2. 2. contribute to a profitable business
3. 3. are easy to use (who would have thought the users get a say! ;-)

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Web Directions South 2009, Sydney Convention Centre, October 8 10.45am.

• Presentation slides (synced with audio)
• Audio recording of session
• Session description
• About Cheryl Gledhill & Scott Gledhill

Presentation slides (synced with audio)

Session description

Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations. An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-house web team aren’t involved in your SEO strategy?This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-to-day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.

About Cheryl Gledhill

About Scott Gledhill

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