Web Directions

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Web Directions South 2011, Sydney, October 14th.

• Audio recording of session
• Presentation slides
• Session description
• About Natalie Downe
• About Simon Willison

Presentation slides

Session description

Natalie and Simon launched the first version of Lanyrd.com while on honeymoon in Casablanca. As the site took off, they realised their side project was destined to become something much bigger. This talk will tell the story of Lanyrd, from a two-week proof of concept to a full-fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

About Natalie Downe

Natalie co-founded Lanyrd on her honeymoon with her husband Simon. Before co-founding a startup, she worked as a senior client-side engineer at Clearleft in Brighton, UK. Today, she juggles leading design, client-side engineering and UX on the project with building the company. If Natalie had any time for hobbies, she would enjoy pottery, yoga, writing and flying her kite.Follow Natalie on Twitter: @Natbat

About Simon Willison

Simon is a co-founder of Lanyrd, and co-creator of the Django web framework. Prior to diving in to the world of entrepreneurship, Simon built crowdsourcing and database journalism projects for the Guardian newspaper in London. Simon is responsible for all of the server-side code on Lanyrd, unsurprisingly written with Django. He is also obsessed with Zeppelins, and hopes one day to build one.Follow Simon on Twitter: @simonw" ["post_title"]=> string(69) "Natalie Downe & Simon Willison - Lanyrd: From side project to startup" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(620) "

This talk will tell the story of Lanyrd, from a two-week proof of concept to a full-fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

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Web Directions South 2011, Sydney, October 13th.

• Audio recording of session
• Presentation slides
• Additional resources
• Session description
• About Addy Osmani

Presentation slides

Session description

Would you like to learn how to organize your JavaScript applications so they can scale? Be able to write apps that support switching out Dojo or jQuery without rewriting a line of code? Application architecture is one of those aspects to development where minor problems can lead to major issues later on if it isn’t done right.Developers writing client-side apps these days usually use a combination of MVC, modules, widgets, plugins and frameworks for theirs. Whilst this works great for apps that are built at a smaller-scale, what happens when your project really starts to grow?. In this talk, I’ll be presenting an effective set of design patterns for large-scale JavaScript application architecture that have previously been used at both AOL and Yahoo amongst others to develop scalable applications.You’ll learn how to keep your application logic truly decoupled, build modules that can exist on their own independently so they can be easily dropped into other projects and future-proof your code in case you need to switch to a different DOM library in the future.

About Addy Osmani

Addy Osmani is a popular JavaScript blogger and a UI Developer for AOL based in London, England. He is also a member of the jQuery [Bug Triage/Docs/Front-end] teams where he assists with bugs, documentation and community updates. His free book, ‘Essential JavaScript Design Patterns’ has been downloaded over 200,000 times in the past year and continues to be expanded in his spare time.For more on Addy’s work, check out his blog AddyOsmani.com for tutorials, his G+ page for his community updates and magazines such as .net for his thoughts and commentaries.Follow Addy on Twitter: @addy_osmani" ["post_title"]=> string(49) "Addy Osmani - Scalable JavaScript Design Patterns" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(341) "

Would you like to learn how to organize your JavaScript applications so they can scale? Be able to write apps that support switching out Dojo or jQuery without rewriting a line of code?

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Web Directions @media 2011, London, May 27th 10:45am.

• Audio recording of session
• Session description
• About Tom Coates

Session description

The work we’re collectively doing—opening up gradually all of human information and media, making it recombinable, helping people create and share their work—is a huge unspoken, sexy, world-​​redefining mission.It’s a mission that many of us have become blasé about, almost unaware of. It’s a project so large that it’s hard to get a grasp on. And the next few years are going to get even more interesting as the network pervades physical objects and environments, sensing and manifesting information in the real world.It’s time to recognise the scale of the project we have in front of us, the breadth of the material we have to work with, and the possibilities of design within it. All of human knowledge, creativity—even the planet itself—is our canvas.

About Tom Coates

Tom Coates is a technologist and writer who focuses on new product development, the web of data, location services and social software . He’s worked for many of the web’s leading companies, including Time Out, the BBC—where he ran a small R&D team focused on future media—and Yahoo! where he was Head of Product for the Brickhouse incubator and developed the Fire Eagle location sharing service. Now independent, he lives in San Francisco and works as a freelance product designer and consultant.Follow Tom on Twitter: @tomcoates

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It’s time to recognise the scale of the project we have in front of us, the breadth of the material we have to work with, and the possibilities of design within it. All of human knowledge, creativity—even the planet itself—is our canvas.

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Web Directions Unplugged 2011, Seattle, May 12th 9:10am.

• Audio recording of session
• Presentation slides
• Session description
• About Chris Wilson

Presentation slides

Session description

This keynote will focus on the unique potential offered to web developers — the ability to use the web platform to build compelling applications that reach across different devices, scenarios and environments. In discussing the approaches necessary to deliver great experiences across all these spaces, we will also uncover unique opportunities in a platform that reaches from mobile phones to the biggest display screen in your house.

About Chris WIlson

Chris Wilson is a Developer Advocate at Google Inc. He began working on web browsers in 1993 when he co-authored the original Windows version of NCSA Mosaic, the first mass-market WWW browser. After leaving NCSA in 1994 and spending a year working on the AIRMosaic web browser for SPRY, Inc., he joined Microsoft’s Internet Explorer team as a developer in 1995.Over the course of 15 years, Chris represented Microsoft in many standards working groups, in particular helping develop standards for Cascading Style Sheets, HTML, the Document Object Model and XSL through the W3C working groups. He also developed the first implementation of Cascading Style Sheets in Internet Explorer – the first, in fact, in any mass-market web browser. Beginning in 2001, he spent a few years working on the WPF project, but rejoined the IE team in 2004 to lead the IE Platform and Security team, then moved to work on the Javascript engine team in 2009.In 2010, Chris left Microsoft and joined Google’s Developer Relations team, and is currently working on the Google TV project.In his free time, he enjoys photography and hiking with his wife and daughter, and scuba diving in the cool waters of Puget Sound. Occasionally he remembers to share his thoughts on his blog.Follow Chris on Twitter: @cwilso

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This keynote will focus on the unique potential offered to web developers — the ability to use the web platform to build compelling applications that reach across different devices, scenarios and environments. In discussing the approaches necessary to deliver great experiences across all these spaces, we will also uncover unique opportunities in a platform that reaches from mobile phones to the biggest display screen in your house.

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Web Directions Unplugged 2011, Seattle, May 13th 10:30am.

• Audio recording of session
• Presentation slides
• Session description
• About Daniel Davis

Presentation slides

External slides (PDF)

Session description

In the absence of a "Widgets for Dummies" book being available at your local bookstore, this presentation will try to bring you up-to-speed with what you need to know to start developing widgets.Split into two parts, we'll cover the theory behind widgets:

• seriously, yet another platform to code for?! - vendor and manufacturer support for widgets & compatible development frameworks
• what widgets are good for - save your users (and yourself) time, money and frustration
• what widgets are not-so-good for - they're not a silver bullet!

and widgets in practice:

• widgets and device compatibility - the good news is also potential bad news
• screen sizes - resizing and its headaches
• widget distribution and making money - everybody else is doing it, so why can't we?

You'll get most out of this talk if you:

• have heard of widgets but don't know how to use them
• are wondering whether widgets could solve a particular problem you have. (i.e. no specific browser)
• have tried making widgets but got stuck and gave up

About Daniel Davis

Daniel is the Web Evangelist for Opera’s Japan office based in Tokyo. His previous work experience includes project management, IT training, web development, software development and system administration in both Japan and the UK, his home country. After studying Japanese and Chinese at university, he grew more and more interested in the flourishing field of IT and the web, learning as much as he could by playing and experimenting with internet-related technologies. His current work promoting web standards and cross-device web development at Opera fits in perfectly with his ideology of openness and equality across linguistic, social and socio-economic borders.Follow Daniel on Twitter: @ourmaninjapan

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In the absence of a "Widgets for Dummies" book being available at your local bookstore, this presentation will try to bring you up-to-speed with what you need to know to start developing widgets.

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Web Directions Unplugged 2011, Seattle, May 13th 3:50pm.

• Audio recording of session
• Presentation slides
• Session description
• About Jason Grigsby

Presentation slides

Session description

No one who advocates for the mobile web wants to admit it, but it is true. Native is easier.It’s easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement.Argue about programming languages, memory management and reach all you want. There is one undeniable disadvantage that the mobile web faces that native apps don’t–over a decade of legacy code, cruft and entrenched organizational politics.But the web is essential. Even companies whose businesses are centered on native apps need web pages to sell those apps. We can demonstrate time and again that a web-based approach is a smart investment.So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?And most importantly, how should we be changing our web infrastructure, tools and workflow for the coming zombie apocalypse of devices.

About Jason Grigsby

Jason Grigsby was one of the project leads on the Obama ’08 iPhone Application and helped design the user interface for the Wall Street Journal’s Blackberry application.Jason is a co-founder of Cloud Four, a small start-up focused on mobile web development. He founded and organizes Mobile Portland. Jason is currently co-authoring Head First Mobile Web for O’Reilly Publishing. The book will be available this winter.Follow Jason on Twitter: @grigs

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No one who advocates for the mobile web wants to admit it, but it is true. Native is easier. It’s easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement. So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 10.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Tatham Oddie

Presentation slides

Session description

Web standards might be second nature to all of us here, but they don't always fly so easily in the enterprise. Obscure browsers and CIOs watching their bottom line can often leave a passionate development team feeling stifled. In this session we'll look at how a number of large scale websites successfully adopted new standards and opened their content to more audiences and devices than ever before. We'll explore techniques for deciding what client technologies to use on your projects, how to drive the adoption of newer techniques and how not to leave your audience behind. We'll even talk about how to make all of this possible with Internet Explorer in the room.

About Tatham Oddie

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Web standards might be second nature to all of us here, but they don't always fly so easily in the enterprise. Obscure browsers and CIOs watching their bottom line can often leave a passionate development team feeling stifled. In this session we'll look at how a number of large scale websites successfully adopted new standards and opened their content to more audiences and devices than ever before.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 4.15pm.

• Audio recording of session
• Presentation slides
• Session description
• About Josh Williams

Presentation slides

Session description

Today's web is being defined more than ever by buzzwords, catchphrases, fads and trends. Startups are being created for startups sake, standards are being hijacked by so-called "social media gurus," and investors are piling on one after another looking to hop on the next big wave. And we, the designers, developers and innovators actually building the web, are left to wonder if we're still in the drivers seat.During this brisk discussion we'll separate fads from the future, debate native apps versus the mobile web, take an honest look at the hype behind geo-location, then take a step back to ask ourselves where the web—and we ourselves—are going. Hold on, it's going to be a wild ride!

About Josh Williams

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During this brisk discussion we'll separate fads from the future, debate native apps versus the mobile web, take an honest look at the hype behind geo-location, then take a step back to ask ourselves where the web—and we ourselves—are going. Hold on, it's going to be a wild ride!

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 1.40pm.

• Audio recording of session
• Presentation slides
• Session description
• About Grant Young

Presentation slides

Session description

People are redefining the relationship they have with the organisations they interact with, empowered by social technologies. They are seeking:

• Human-ness: as organisations have grown in size and become more and more depersonalised, people are wanting more human interactions and personal response
• Trust: from greenwashing to the GFC, the market's trust has been eroded — people are looking for organisations to say what they mean and mean what they say
• Co-creation: people are taking a more active role in developing the products and services that they use. And if they don't find what they're looking for, they will often create it themselves
• Responsibility: people want to engage with organisations that are genuinely addressing the complex issues of sustainability and wellbeing

Building a brand, service or product offering that resonates in this new "economy of meaning" requires a rethinking of an organisation's relationship to the "market" — their customers, stakeholders and the environment.In this presentation Grant Young will examine how innovative organisations are using social technologies and design methods to create multi-dimensional value — both for the organisational and community — and will explore the themes that underpin the examples with a view to applying them in your context.

About Grant Young

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In this presentation Grant Young will examine how innovative organisations are using social technologies and design methods to create multi-dimensional value — both for the organisational and community — and will explore the themes that underpin the examples with a view to applying them in your context.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 1.4pm.

• Audio recording of session
• Presentation slides
• Session description
• About James Bridle

Presentation slides

Session description

The internet has been around long enough now that it has a proper history, and it has started to produce media and artefacts that live in and comment on that history. James will be talking about his work with writing, books and wikipedia that hopes to explain and illuminate this temporal depth.

About James Bridle

" ["post_title"]=> string(62) "James Bridle - Wrangling Time: The Form and Future of the Book" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(463) "

The internet has been around long enough now that it has a proper history, and it has started to produce media and artefacts that live in and comment on that history. James will be talking about his work with writing, books and wikipedia that hopes to explain and illuminate this temporal depth.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 10.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Craig Mod

Presentation slides

Session description

We need to decouple the idea of 'book' from the mental image we carry around of 'book.' The innovation and benefit that digital brings to books and publishing lies less in how digital affects final artifacts, and more in how digital affects the systems leading up to and extending beyond those artifacts.

About Craig Mod

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We need to decouple the idea of 'book' from the mental image we carry around of 'book.' The innovation and benefit that digital brings to books and publishing lies less in how digital affects final artifacts, and more in how digital affects the systems leading up to and extending beyond those artifacts.

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Web Directions South 2009, Sydney Convention Centre, October 9 10.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Deborah Schultz

Presentation slides

Session description

The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand.Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success.

About Deborah Schultz

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The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand.

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Web Directions South 2008, Sydney Convention Centre, September 25 9.10am.

• Audio recording of session
• Session description
• About Lynne d Johnson

Session description

Lynne will set the tone of the conference this year with insights into the future of media drawn from her wealth of experience in business, media and online communities as Senior Editor at Fast Company.

About Lynne d Johnson

" ["post_title"]=> string(59) "Lynne d Johnson - Opening keynote: New media - new business" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(427) "

Web Directions South 2008, Sydney Convention Centre, September 25 9.10am

Lynne will set the tone of the conference this year with insights into the future of media drawn from her wealth of experience in business, media and online communities as Senior Editor at Fast Company.

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Web Directions South 2008, Sydney Convention Centre, September 26 1.40pm.

• Presentation slides
• Session description
• About Myles Byrne

Presentation slides

Session description

So, you’ve decided to tap into a whole new world of business oppportunities by stepping outside the anglocentric world. That’s great! But the process of internationalisaton can be a genuine minefield for the unitiated, so take a few tips from someone who’s been there before. In this talk Myles will cover what internationalization is, when to do it, and how to implement it. Topics include: localization, organising your content for translation, finding and managing translators, and dealing with the unexpected technical issues that inevitably arise.

About Myles Byrne

Myles is the founder of Duck New Media, a Sydney web development and consulting firm.

" ["post_title"]=> string(94) "Myles Byrne - Internationalization - a guide to dealing with the web's favorite 20-letter word" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(788) "

Web Directions South 2008, Sydney Convention Centre, September 26 1.40pm.

So, you’ve decided to tap into a whole new world of business oppportunities by stepping outside the anglocentric world. That’s great! But the process of internationalisaton can be a genuine minefield for the unitiated, so take a few tips from someone who’s been there before. In this talk Myles will cover what internationalization is, when to do it, and how to implement it. Topics include: localization, organising your content for translation, finding and managing translators, and dealing with the unexpected technical issues that inevitably arise.

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Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.

• Audio recording of session
• Presentation slides
• Session description
• About Laurel Papworth

Presentation slides

Session description

It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.

The aim of this session is to limit the slapping of banner ads on every niche community online - you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.

About Laurel Papworth

Laurel teaches social media and marketing and public relations courses at Universities and Colleges here in Australia and overseas (Saudi Arabia). She also runs workshops with major media companies such as publishing houses, television and music companies on their social network strategies. Laurel consults with companies ranging from global electronics companies to dating communities to Australian Government departments on all things communication, collaboration and community.

" ["post_title"]=> string(46) "Laurel Papworth - The business of being social" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1012) "

Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.

It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.
The aim of this session is to limit the slapping of banner ads on every niche community online - you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.

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Web Directions South 2011, Sydney, October 14th.

• Audio recording of session
• Presentation slides
• Session description
• About Natalie Downe
• About Simon Willison

Presentation slides

Session description

Natalie and Simon launched the first version of Lanyrd.com while on honeymoon in Casablanca. As the site took off, they realised their side project was destined to become something much bigger. This talk will tell the story of Lanyrd, from a two-week proof of concept to a full-fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

About Natalie Downe

Natalie co-founded Lanyrd on her honeymoon with her husband Simon. Before co-founding a startup, she worked as a senior client-side engineer at Clearleft in Brighton, UK. Today, she juggles leading design, client-side engineering and UX on the project with building the company. If Natalie had any time for hobbies, she would enjoy pottery, yoga, writing and flying her kite.Follow Natalie on Twitter: @Natbat

About Simon Willison

Simon is a co-founder of Lanyrd, and co-creator of the Django web framework. Prior to diving in to the world of entrepreneurship, Simon built crowdsourcing and database journalism projects for the Guardian newspaper in London. Simon is responsible for all of the server-side code on Lanyrd, unsurprisingly written with Django. He is also obsessed with Zeppelins, and hopes one day to build one.Follow Simon on Twitter: @simonw" ["post_title"]=> string(69) "Natalie Downe & Simon Willison - Lanyrd: From side project to startup" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(620) "

This talk will tell the story of Lanyrd, from a two-week proof of concept to a full-fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

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