This is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.
About Mark Pesce
Known internationally as the man who fused virtual reality with the World Wide Web to invent VRML, Mark Pesce has been exploring the frontiers of media and technology for a quarter of a century. The author of five books and numerous articles, Pesce has written for WIRED, Feed, Salon, PC Magazine, and The Age.
For the last three seasons, Pesce has been a panelist on the hit ABC show The New Inventors. From 2003 to 2006, Pesce chaired the Emerging Media and Interactive Design Program at the world-renowned Australian Film Television and Radio School. In February he received an appointment as an Honorary Associate at the University of Sydney, and has gone on to found FutureSt, a Sydney media and technology consultancy.
" ["post_title"]=> string(61) "Mark Pesce - Closing keynote: This, that, and the other thing" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(864) "
Web Directions South 2008, Sydney Convention Centre, September 26 4.05pm.
This is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.
It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.
The aim of this session is to limit the slapping of banner ads on every niche community online - you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.
About Laurel Papworth
Laurel teaches social media and marketing and public relations courses at Universities and Colleges here in Australia and overseas (Saudi Arabia). She also runs workshops with major media companies such as publishing houses, television and music companies on their social network strategies. Laurel consults with companies ranging from global electronics companies to dating communities to Australian Government departments on all things communication, collaboration and community. " ["post_title"]=> string(46) "Laurel Papworth - The business of being social" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1012) "
Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.
It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers. The aim of this session is to limit the slapping of banner ads on every niche community online - you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.
More than ever before there is an enormous amount of publicly held data about our community, our culture, and citizens. How can government respond to the opportunities of Web 2.0? How can government websites and databases become more citizen-centric, and more responsive by leveraging social media?
In 2006 the Powerhouse Musuem, a NSW State Government institiution, opened its core information asset - its collection and research database - to public tagging, and dynamic user-driven recommendations. In the same year the Museum launched a range of public-facing blogs, inviting comment from visitors and audiences. Sebastian Chan will discuss why the museum has made these very successful forays into social media, and how a small in-house web development unit was able to push through and launch a project which is counted among Australia’s top web 2.0 applications. If you work in a large organisation and have dreams of social media, do not miss this session.
Sebastian Chan is currently the Manager of the Web Services Unit at the Powerhouse Museum. Coming from a background in social policy, journalism and media criticism as well as information technology, he has been building and producing websites and interactive media since the mid 1990s. At the Powerhouse he has been responsible for driving a strong user focus in design, usability and content, as well as expanding the scope and reach of the museum’s suite of online projects. In the last financial year his team was responsible for tripling visitation to the Museum’s online resources and a large suite of innovative experimental projects. He is known as a cultural sector specialist in social media and Web 2.0 applications, as well as web analytics.
A regular speaker in Australia who has also delivered workshops and presentations in the USA, Canada and UK, Sebastian’s other interests include electronic music and digital art. He has directed and curated large scale national and international events and festivals, and also produces related media from radio broadcasts to print. At the Powerhouse he runs the internationally popular Fresh + New blog covering issues and new ideas around digital media and museums.
" ["post_title"]=> string(48) "Sebastian Chan - Social media and Government 2.0" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1211) "
A presentation given at Web Directions South, Sydney Australia, September 27 2007.
More than ever before there is an enormous amount of publicly held data about our community, our culture, and citizens. How can government respond to the opportunities of Web 2.0? How can government websites and databases become more citizen-centric, and more responsive by leveraging social media? In 2006 the Powerhouse Musuem, a NSW State Government institiution, opened its core information asset - its collection and research database - to public tagging, and dynamic user-driven recommendations. In the same year the Museum launched a range of public-facing blogs, inviting comment from visitors and audiences. Sebastian Chan will discuss why the museum has made these very successful forays into social media, and how a small in-house web development unit was able to push through and launch a project which is counted among Australia’s top web 2.0 applications. If you work in a large organisation and have dreams of social media, do not miss this session.
Can web-based social systems with their wide reach, user-generated and user-filtered content harness the wisdom of crowds? Duncan Watts’ recent experiments reveal how popularity based web social systems can throw up fickle, random trends that are essentially unreplicable, and only tangentially related to quality. However, popularity as a way to filter information continues to rise in popularity - replacing hierarchical menus, overtaking tags, and even used in lieu of relevance. Rashmi will link decades of psychology research on group decision making and social influence to what is happening on the web today. She will discuss different models of popularity based filtering such as Digg and YouTube. What are ways to avoid the Watts dilemma - including Google’s model of sociality, tag-based social systems, and object-based social networks. She will present some principles for the design of web social systems and how there were used in the design of SlideShare and discuss how SlideShare as an evolving social system handles popularity.
Rashmi Sinha is a designer, researcher and entrepreneur. She is the CEO for SlideShare, a rapidly growing site for sharing slideshows. Rashmi writes a blog at rashmisinha.com.
Rashmi received a PhD in cognitive psychology from Brown University in 1998. After moving to UC Berkeley for a PostDoc, she fell in love with the web, and realized that many issues that web technologists think about are problems of human psychology. She switched departments and worked on search interfaces & recommender systems at the Information School, UC Berkeley. Deciding that she enjoyed practical problems more, she co-founded Uzanto, a user experience consulting company. Lately Uzanto has focused on products - their first product MindCanvas (released Nov 2005) - reshapes traditional research techniques like card-sorting, and divide-the-dollar into game-like experiences for remote research. In Oct 2006, Uzanto released its second product - Slideshare, a website for sharing presentations. Now, Rashmi is focused on the business side of things but is still intimately involved with design for both products.
" ["post_title"]=> string(39) "Rashmi Sinha - The perils of popularity" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(1293) "
A presentation given at Web Directions South, Sydney Australia, September 27 2007.
Can web-based social systems with their wide reach, user-generated and user-filtered content harness the wisdom of crowds? Duncan Watts’ recent experiments reveal how popularity based web social systems can throw up fickle, random trends that are essentially unreplicable, and only tangentially related to quality. However, popularity as a way to filter information continues to rise in popularity - replacing hierarchical menus, overtaking tags, and even used in lieu of relevance. Rashmi will link decades of psychology research on group decision making and social influence to what is happening on the web today. She will discuss different models of popularity based filtering such as Digg and YouTube. What are ways to avoid the Watts dilemma - including Google’s model of sociality, tag-based social systems, and object-based social networks. She will present some principles for the design of web social systems and how there were used in the design of SlideShare and discuss how SlideShare as an evolving social system handles popularity.
It seems that everyone is talking about user generated content and online communities these days. But how will citizen journalism, user-generated content, the Blogosphere, tagging, ranking, and Wiki knowledge reshape branding and your business? How do you manage and scale this community and then hand control to your users (and how do you explain to the boss what you've just done?). Gain an understanding that dialogue is the new content and learn how to maximise the benefits (and minimise the pitfalls) of creating online communities in this presentation.
About Laurel Papworth
Laurel Papworth runs a consultancy specialising in maximising value from establishing online communities.
Back in the nineties she had key roles in major projects such as NewsPro (digitising Fairfax Newspapers in 1994) and Optus Networker (the first WAP product in Australia in 1999). As part of establishing Optus Convergent media, she managed optus.com and optus.net editorial and technical teams. The last 10 years have been spent outside Australia, working for such major players as Telkomsel Indonesia, UUNET Europe and Cisco Asia.Laurel is a leading expert on user generated content. She set up an online community for Cisco using user generated content from project managers to manage knowledge transfer across Asia. She's also been an administrator for Stratics.com, a massive MMORPG site that handles the official online newspaper, forums etc for Ultima Online and others.Excited to be back in Australia, her current projects include consulting to a major international studio and entertainment group in preparation of the launch of a children's TV program across AsiaPacific that addresses childhood obesity and health combining animation with online communities." ["post_title"]=> string(52) "Laurel Papworth - The business of online communities" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(802) "A presentation given at Web Directions South, Sydney Australia, September 29 2006.It seems that everyone is talking about user generated content and online communities these days. But how will citizen journalism, user-generated content, the Blogosphere, tagging, ranking, and Wiki knowledge reshape branding and your business? How do you manage and scale this community and then hand control to your users (and how do you explain to the boss what you've just done?). Gain an understanding that dialogue is the new content and learn how to maximise the benefits (and minimise the pitfalls) of creating online communities in this presentation." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(17) "laurel-papworth-2" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2008-07-24 21:39:10" ["post_modified_gmt"]=> string(19) "2008-07-25 02:39:10" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(91) "http://westciv.com/webdirections08/blog/laurel-papworth-the-business-of-online-communities/" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post"]=> object(stdClass)#117 (25) { ["ID"]=> int(955) ["post_author"]=> string(1) "8" ["post_date"]=> string(19) "2008-06-19 14:27:49" ["post_date_gmt"]=> string(19) "2008-06-19 04:27:49" ["post_content"]=> string(3944) "
Web Directions South 2008, Sydney Convention Centre, September 26 4.05pm.
This is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.
About Mark Pesce
Known internationally as the man who fused virtual reality with the World Wide Web to invent VRML, Mark Pesce has been exploring the frontiers of media and technology for a quarter of a century. The author of five books and numerous articles, Pesce has written for WIRED, Feed, Salon, PC Magazine, and The Age.
For the last three seasons, Pesce has been a panelist on the hit ABC show The New Inventors. From 2003 to 2006, Pesce chaired the Emerging Media and Interactive Design Program at the world-renowned Australian Film Television and Radio School. In February he received an appointment as an Honorary Associate at the University of Sydney, and has gone on to found FutureSt, a Sydney media and technology consultancy.
" ["post_title"]=> string(61) "Mark Pesce - Closing keynote: This, that, and the other thing" ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(864) "
Web Directions South 2008, Sydney Convention Centre, September 26 4.05pm.
This is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.
Web Directions South 2008, Sydney Convention Centre, September 26 4.05pm.
This is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.
Web Directions South 2008, Sydney Convention Centre, September 26 10.45am.
It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers. The aim of this session is to limit the slapping of banner ads on every niche community online — you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.
A presentation given at Web Directions South, Sydney Australia, September 27 2007.
More than ever before there is an enormous amount of publicly held data about our community, our culture, and citizens. How can government respond to the opportunities of Web 2.0? How can government websites and databases become more citizen-centric, and more responsive by leveraging social media? In 2006 the Powerhouse Musuem, a NSW State Government institiution, opened its core information asset — its collection and research database — to public tagging, and dynamic user-driven recommendations. In the same year the Museum launched a range of public-facing blogs, inviting comment from visitors and audiences. Sebastian Chan will discuss why the museum has made these very successful forays into social media, and how a small in-house web development unit was able to push through and launch a project which is counted among Australia’s top web 2.0 applications. If you work in a large organisation and have dreams of social media, do not miss this session.
A presentation given at Web Directions South, Sydney Australia, September 27 2007.
Can web-based social systems with their wide reach, user-generated and user-filtered content harness the wisdom of crowds? Duncan Watts’ recent experiments reveal how popularity based web social systems can throw up fickle, random trends that are essentially unreplicable, and only tangentially related to quality. However, popularity as a way to filter information continues to rise in popularity — replacing hierarchical menus, overtaking tags, and even used in lieu of relevance. Rashmi will link decades of psychology research on group decision making and social influence to what is happening on the web today. She will discuss different models of popularity based filtering such as Digg and YouTube. What are ways to avoid the Watts dilemma — including Google’s model of sociality, tag-based social systems, and object-based social networks. She will present some principles for the design of web social systems and how there were used in the design of SlideShare and discuss how SlideShare as an evolving social system handles popularity.
A presentation given at Web Directions South, Sydney Australia, September 29 2006.
It seems that everyone is talking about user generated content and online communities these days. But how will citizen journalism, user-generated content, the Blogosphere, tagging, ranking, and Wiki knowledge reshape branding and your business? How do you manage and scale this community and then hand control to your users (and how do you explain to the boss what you’ve just done?). Gain an understanding that dialogue is the new content and learn how to maximise the benefits (and minimise the pitfalls) of creating online communities in this presentation. See the slides and hear the podcast »
This is what it feels like to be hyperconnected: a new kind of community – pervasive, continuous, yet strangely tense and tenuous, like a balloon inflated to the point of bursting. The limits of the neocortex meeting the amplifier of the Human Network. That creates unique opportunities: we can come together at a word, self-organize around or against a blog post, a live-streamed video, an automated reply from a faceless, rent-seeking organization. Nothing can stop us. We can’t even stop ourselves. But what do we want? And the other thing? You’ll need to be at Web Directions South, for the closing keynote, if you want to find out.
It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.
More than ever before there is an enormous amount of publicly held data about our community, our culture, and citizens. How can government respond to the opportunities of Web 2.0? How can government websites and databases become more citizen-centric, and more responsive by leveraging social media? In 2006 the Powerhouse Musuem, a NSW State Government institiution, opened its core information asset — its collection and research database — to public tagging, and dynamic user-driven recommendations. In the same year the Museum launched a range of public-facing blogs, inviting comment from visitors and audiences. Sebastian Chan will discuss why the museum has made these very successful forays into social media, and how a small in-house web development unit was able to push through and launch a project which is counted among Australia’s top web 2.0 applications. If you work in a large organisation and have dreams of social media, do not miss this session.
Can web-based social systems with their wide reach, user-generated and user-filtered content harness the wisdom of crowds? Duncan Watts’ recent experiments reveal how popularity based web social systems can throw up fickle, random trends that are essentially unreplicable, and only tangentially related to quality. However, popularity as a way to filter information continues to rise in popularity — replacing hierarchical menus, overtaking tags, and even used in lieu of relevance. Rashmi will link decades of psychology research on group decision making and social influence to what is happening on the web today. She will discuss different models of popularity based filtering such as Digg and YouTube. What are ways to avoid the Watts dilemma — including Google’s model of sociality, tag-based social systems, and object-based social networks. She will present some principles for the design of web social systems and how there were used in the design of SlideShare and discuss how SlideShare as an evolving social system handles popularity.
