Web Directions Conferences for web and digital professionals

Product ’19 session: Failure is an option–Nicole Brolan

As we countdown to Product ’19, our two day conference on all things product, we’re highlighting great sessions you can expect there.

If you like what you see, then why no get along? It’s in Melbourne on August 1 and 2. With a carefully curated program that addresses the full product lifecycle, Product is Australia’s only 2-day conference for product professionals.

Nicole Brolan
Chief Product Officer
SEEK

Failure is an option

Humans are really bad at failure. We become emotionally invested in our decisions, and good old confirmation bias reassures us we’re on the right track. Even when we really have no idea where we are.

Modern aircraft though are literally always off track. Which is why they constantly course correct. 

Continuous discovery is a structured product management framework for how we understand customer needs & then rapidly generate and test multiple distinct ideas to validate how to best address these needs

It’s about identifying your riskiest assumptions, and how to test them.

In this session Chief Product Officer at SEEK, Nicole Brolan, will show us not only is failure an option, if we’re not failing, we’re not innovating enough.



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I had an absolute blast, learnt so much, and met so many great people

Carmen Chung Software engineer, Valiant Finance

Join us in 2019:

  • Web Directions Design 2019

    Australia's product design conference with the world's leading expert

    Melbourne April 11 & 12 2019

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  • Web Directions Code 2019

    Australia's conference for JavaScript and Front End Engineers

    Melbourne June 20 & 21 2019

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  • Web Directions Product 2019

    Australia's conference for Product professionals

    Melbourne August 1 & 2 2019

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  • Web Directions Summit 2019

    Our legendary event. Three big tracks,–Product, Design and Developer focused.

    Sydney November 2019

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