Web Directions Conferences for web and digital professionals

Product ’19 session: Failure is an option–Nicole Brolan

As we countdown to Product ’19, our two day conference on all things product, we’re highlighting great sessions you can expect there.

If you like what you see, then why no get along? It’s in Melbourne on August 1 and 2. With a carefully curated program that addresses the full product lifecycle, Product is Australia’s only 2-day conference for product professionals.

Nicole Brolan
Chief Product Officer
SEEK

Failure is an option

Humans are really bad at failure. We become emotionally invested in our decisions, and good old confirmation bias reassures us we’re on the right track. Even when we really have no idea where we are.

Modern aircraft though are literally always off track. Which is why they constantly course correct. 

Continuous discovery is a structured product management framework for how we understand customer needs & then rapidly generate and test multiple distinct ideas to validate how to best address these needs

It’s about identifying your riskiest assumptions, and how to test them.

In this session Chief Product Officer at SEEK, Nicole Brolan, will show us not only is failure an option, if we’re not failing, we’re not innovating enough.



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Join us in 2019:

  • Web Directions Code://remote 2020

    A global remote-only conference for JavaScript Developers and Front End Engineers.

    Exclusively Online August 2020

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  • Web Directions Product://Remote Design & Management 2020

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    Exclusively Online October 2020

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  • Web Directions Summit 2020

    A conference for the whole digital team–featuring product, design, front-end dev, and new people/talent/culture tracks.

    Sydney Late 2020, Early 2021

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