Web Directions Conferences for web and digital professionals

Product://remote Session Spotlight: How UX Can Help Us Humanize Products in the COVID-19 Era (and Beyond) by Ashley Hefnawy

In the leadup to Product://remote we’re putting the spotlight on the 2 dozen fantastic sessions we have lined up for attendees.

How UX Can Help Us Humanize Products in the COVID-19 Era (and Beyond)

By Ashley Hefnawy

How do we talk about the products we work with as designers, writers, strategists, and creative thinkers? As a UX Writer, I am often hired to help companies and brands “humanize” their voice, making sure that different aspects of the product experience are clear and easy to follow from a language lens. I have become known for my ability to transform complex subjects into digestible, human messages.

Many writers are known to do this, and what I’m asking is: instead of backtracking to use language as a means of humanizing products, what does it look like if the products themselves are more human friendly? As we move forward as a society and continue to build for humanity during and eventually post COVID-19, we must pay attention to the shifts that happen—in the ways we understand what humanization means for ourselves, how we relate to each other with community and care in mind, and how we relate to products.

This session will help attendees think creatively about what it might look like to live in a world where the products that make their way into our lives are actually given substantial thought, where brand loyalty is no longer just about great branding, where we evolve to build and create products that work to help us be better humans to ourselves and to each other.

About Ashley Hefnawy

Ashley Hefnawy is a multi-disciplinary writer and artist, consultant, creative strategist, and DJ. Over the course of her decade-long career, she’s worked as a journalist, UX writer, strategist, copywriter, and has pursued creative projects as a poet, fiction, and non-fiction writer. You can learn more about past and present projects via her website.


See two dozen world-leading experts on all product design, management and ownership at Product://Remote November 2020

Product://Remote takes place across the month of November (and just a bit of December), and features two dozen world-leading experts on all things product designing management at an amazing price, just $195 before October 16th.

Learn more and register now

Conveniently timed for attendees from the North American West Coast, right across the pacific to Hong Kong and Singapore, Japan and beyond connect–with your peers at Code.

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Join us in 2019:

  • Web Directions Code://remote 2020

    A global remote-only conference for JavaScript Developers and Front End Engineers.

    Exclusively Online September 2020

  • Web Directions Product://Remote Design & Management 2020

    A global remote-only conference–product design and product management.

    Exclusively Online November 2020

  • Web Directions Summit 2021

    A conference for the whole digital team–featuring product, design, front-end dev, and new people/talent/culture tracks.

    Sydney See you in 2021