Web Directions Conferences for web and digital professionals

Video of the Week: Andy Polaine– Design for the long term

As we build toward the launch of our Design conference program in a couple of weeks, we’re revisiting some of the presentations from last year’s Design conference.

Andy Polaine, co-author of Service Design: From Insight to Implementation, closed the conference with a mediation on design, and how so much design focusses on the short term.

Move fast and break things, sprint, be lean, be agile, ship, iterate. These are the mantras of our digital design world and they have jettisoned us out of the fossilised age of hierarchical edifices and waterfall management. But they have come at the cost of long-term thinking and deep reflection. Rapid iteration and half-broken MVPs are fine for First World problems, but a different kind of lens is critical digital when these platforms and services are woven into the fabric of society.

It’s one of the most memorable presentations from our recent conferences, so I highly recommend taking a little bit of time, for Design for the Long Term.

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I had an absolute blast, learnt so much, and met so many great people

Carmen Chung Software engineer, Valiant Finance

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    Melbourne April 11 & 12 2019

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    Melbourne August 1 & 2 2019

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    Sydney November 2019

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