Web Directions Conferences for web and digital professionals

Video Ristretto: Cameron Adams–Onboarding at Canva, from Zero to Four Ten Million

With digital products, the saying “you never get a second chance at a first impression” is a cold hard fact. There are many hurdles that prevent a potential user from becoming a passionate user and the way that you onboard them to your product can make or break it.
Cameron Adams, who has spoken many times at our conferences, is now Chief Product Officer at Canva, who back last year when he spoke at Web Directions was approaching 5 million users (they’ve now passed 10 million), and they’ve learned a thing or two about converting the interested into the engaged. Here Cam shares some of their secrets, things you should do and things you should definitely not do to create an engaged user base.

Our upcoming conference Direction is full of incredible insights for digital product designers, owners and managers just like this. So why haven’t you signed up yet?

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Three days of talks, two of them in the engineering room. Web Directions you have broken my brain.

Cheryl Gledhill Product Manager, BlueChilli

Join us in 2019:

  • Web Directions Design 2019

    Australia's product design conference with the world's leading expert

    Melbourne April 11 & 12 2019

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  • Web Directions Code 2019

    Australia's conference for JavaScript and Front End Engineers

    Melbourne June 20 & 21 2019

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  • Web Directions Product 2019

    Australia's conference for Product professionals

    Melbourne August 1 & 2 2019

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  • Web Directions Summit 2019

    Our legendary event. Three big tracks,–Product, Design and Developer focused.

    Sydney November 2019

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