Web Directions Conferences for web and digital professionals

Video Ristretto: Cameron Adams–Onboarding at Canva, from Zero to Four Ten Million

With digital products, the saying “you never get a second chance at a first impression” is a cold hard fact. There are many hurdles that prevent a potential user from becoming a passionate user and the way that you onboard them to your product can make or break it.
Cameron Adams, who has spoken many times at our conferences, is now Chief Product Officer at Canva, who back last year when he spoke at Web Directions was approaching 5 million users (they’ve now passed 10 million), and they’ve learned a thing or two about converting the interested into the engaged. Here Cam shares some of their secrets, things you should do and things you should definitely not do to create an engaged user base.

Our upcoming conference Direction is full of incredible insights for digital product designers, owners and managers just like this. So why haven’t you signed up yet?

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Out of any conference, Web Directions is far and away our favourite

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Join us in 2018:

  • Web Directions Summit 2018

    Our legendary event. Two big tracks, one Product/Design, one Developer focused.

    Sydney November 2018

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  • Web Directions ai 2018

    The intersection of Technology, Business & Design with Ai

    Sydney October 2018

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  • Web Directions Culture 2018

    Creating better teams and workplace cultures

    Sydney October 2018

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  • more web directions events

    See our complete line up of awesome events

       

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