Web Directions Conferences for web and digital professionals

Video Ristretto: Cameron Adams–Onboarding at Canva, from Zero to Four Ten Million

With digital products, the saying “you never get a second chance at a first impression” is a cold hard fact. There are many hurdles that prevent a potential user from becoming a passionate user and the way that you onboard them to your product can make or break it.
Cameron Adams, who has spoken many times at our conferences, is now Chief Product Officer at Canva, who back last year when he spoke at Web Directions was approaching 5 million users (they’ve now passed 10 million), and they’ve learned a thing or two about converting the interested into the engaged. Here Cam shares some of their secrets, things you should do and things you should definitely not do to create an engaged user base.

Our upcoming conference Direction is full of incredible insights for digital product designers, owners and managers just like this. So why haven’t you signed up yet?

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Thoroughly enjoyed Web Directions — met some great people, heard some inspiring presenters and added a whole bunch of things to my to-do list.

Joel Roberts Web Developer

Join us in 2019:

  • Web Directions Code://remote 2020

    A global remote-only conference for JavaScript Developers and Front End Engineers.

    Exclusively Online September 2020

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  • Web Directions Product://Remote Design & Management 2020

    A global remote-only conference–product design and product management.

    Exclusively Online November 2020

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  • Web Directions Summit 2021

    A conference for the whole digital team–featuring product, design, front-end dev, and new people/talent/culture tracks.

    Sydney See you in 2021

    Details