Web Directions Conferences for web and digital professionals

Video of the Week: Adventures in Conversational Commerce – Elizabeth Allen

Elizabeth AllenFollowing on from our Video Ristretto on Wednesday with Vitaly Friedman, and leading nicely into several sessions at Summit 17 next month (!) on voice, chat and conversation on the web, our Video of the Week also comes from Respond 17 back in May.

Dr Elizabeth Allen is a UX researcher and psychologist based in Toronto, Canada, who conducts research at the ecommerce platform Shopify to guide product teams in making strategic decisions about user experience.

Her talk Adventures in Conversational Commerce focused on designing and improving messaging bots that can autonomously handle customer service interactions, online marketing campaigns, and even make sales. It’s a fascinating area with huge potential benefits for both service operators and product vendors, and the people who buy the products and services.

It’s also fraught with potential pitfalls. Find 40 minutes to Elizabeth talk through some of what she’s learned, so far.

 

 

Got your ticket for Summit 17 yet?

Last year’s Direction has morphed into this year’s Summit – two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!

 

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