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What this does is allow multiple members of the same team working in different disciplines to attend the same event and see how all their efforts knit together. Summit really is a coming together of the web tech / digital tribes. Which is why our Video Ristretto today is particularly apt. At Respond 17, Michael Taranto from SEEK gave a compelling talk that focused on how components might be a way of ensuring that designers and engineers use the same language, to make sure their efforts work together and not against one another. It sounds a simple plan, and in some ways it really is. The great thing about Michael's talk is that it focuses on solutions, on how to do it, rather than just describing the problems and asking the questions. Definitely worth half an hour or so of your time. And then consider how much more like this you'll get at Summit this year.    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp - and we can promise you some exclusive and substantial subscriber benefits.
" ["post_title"]=> string(88) "Video Ristretto: Building a ubiquitous design language with components - Michael Taranto" ["post_excerpt"]=> string(190) "At Respond 17, Michael Taranto from SEEK gave a compelling talk that focused on how components might be a way of ensuring that designers and engineers use the same effective design language." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(78) "video-ristretto-building-ubiquitous-design-language-components-michael-taranto" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-10-18 13:13:58" ["post_modified_gmt"]=> string(19) "2017-10-18 02:13:58" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8123" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [1]=> object(WP_Post)#1049 (25) { ["ID"]=> int(8108) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-10-17 12:49:35" ["post_date_gmt"]=> string(19) "2017-10-17 01:49:35" ["post_content"]=> string(3596) "Lauren LuccheseJudging by conversations I've been having with design and multidisciplinary agencies around Australia and beyond, if you run such an agency it's not unlikely you've started thinking about how to use chat interfaces, and "bot" (yeah, I hate that word too, but it's the one we have) approaches to customer service for your clients, and perhaps you've even started implementing these experiences. Or perhaps you - or your clients - think it's just all hype - we've seen it all before, and it'll go away soon. Or maybe you're adopting a wait-and-see approach. Well, as you might have noticed with our recent AI conference, we definitely think "there's a there, there" when it comes to chat, bots, voice and related user experiences. So much so that at Web Directions Summit in Sydney on 9-10 November we have a number of design, engineering and keynote sessions focusing on this whole issue. Plus there's two dozen other incredible sessions in two tracks over two days – one track digital design focused, the other with a front end engineering bent. Sounds valuable to you and your team? I hope so! And we have a special offer just for agencies. Use the code "agency" to save $200 off the full price of a Classic ticket, just $999. And, if you send four or more people, they each get a Silver ticket (that includes all the videos) and we'll feature your agency as an "agency partner", with your logo and link on our conference website, and your logo at the conference itself. We'll even give you onstage shout-outs. All for $999 per person. Just register four or more people from your agency with the code "agency", and we'll set that all up. We know people at any design agency will benefit professionally from attending Web Directions Summit, and we have a history of our attendees bringing genuine value back to their agencies.  With a cross-discipline event like this, the more people you send, the bigger benefit you get back. Hope to see you all at this year's Summit. " ["post_title"]=> string(19) "The Bots are Coming" ["post_excerpt"]=> string(351) "If you run a design agency in Australia, it's not unlikely you've started thinking about how to use chat interfaces, conversational UIs and bots in your approaches to customer service for your clients. Summit 17 could be just what your team needs to understand the issues across the design and engineering disciplines, and how they apply to your work." 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Dr Elizabeth Allen is a UX researcher and psychologist based in Toronto, Canada, who conducts research at the ecommerce platform Shopify to guide product teams in making strategic decisions about user experience. Her talk Adventures in Conversational Commerce focused on designing and improving messaging bots that can autonomously handle customer service interactions, online marketing campaigns, and even make sales. It's a fascinating area with huge potential benefits for both service operators and product vendors, and the people who buy the products and services. It's also fraught with potential pitfalls. Find 40 minutes to Elizabeth talk through some of what she's learned, so far.    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp - and we can promise you some exclusive and substantial subscriber benefits.
" ["post_title"]=> string(74) "Video of the Week: Adventures in Conversational Commerce - Elizabeth Allen" ["post_excerpt"]=> string(286) "Give yourself a 40 minute break to take in Elizabeth Allen at Respond 17, talking about the potential benefits and pitfalls of conversational commerce. Without doubt, we will all soon be dealing with online bots. This is a great introduction to some of the key issues for designers." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(61) "video-week-adventures-conversational-commerce-elizabeth-allen" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-10-14 09:25:55" ["post_modified_gmt"]=> string(19) "2017-10-13 22:25:55" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8104" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [3]=> object(WP_Post)#1053 (25) { ["ID"]=> int(8099) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-10-11 22:32:43" ["post_date_gmt"]=> string(19) "2017-10-11 11:32:43" ["post_content"]=> string(3851) "Vitaly FriedmanOne thing you can be sure of with a Web Directions event - there will be surprises. That, of course, especially applies to our big Summit 17 conference in November - you're coming, I hope? Back at Respond this year, for example, one of our international keynote speakers, Vitaly Friedman (founder, editor and boss at Smashing Magazine), put on an extra, unscheduled session. The thing about Vitaly is that as well as running his Smashing empire of conferences, books and one of the most useful websites a web designer or developer could want to know, he's also still a working designer and developer himself. His presentation, our Video Ristretto this week, focuses on his work with an ecommerce company, including improving their Checkout UX. Vitaly is such an engaging speaker with clever ideas and approaches, you really should find half an hour for this video. And it's a great lead-in to some of the UX-focused sessions you'll see at Summit this year.    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp - and we can promise you some exclusive and substantial subscriber benefits.
" ["post_title"]=> string(46) "Video Ristretto: Checkout UX - Vitaly Friedman" ["post_excerpt"]=> string(270) "Web Directions events are full of surprises, including this bonus talk from Respond 17 international keynote Vitaly Friedman. In half an hour, the Smashing Magazine head honcho explores his own work with an ecommerce client to improve their checkout user experience. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(43) "video-ristretto-checkout-ux-vitaly-friedman" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-10-11 22:32:43" ["post_modified_gmt"]=> string(19) "2017-10-11 11:32:43" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8099" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [4]=> object(WP_Post)#1054 (25) { ["ID"]=> int(8090) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-29 14:20:18" ["post_date_gmt"]=> string(19) "2017-09-29 04:20:18" ["post_content"]=> string(6273) "GopherSince the early 1980s, I've been privileged to witness several "revolutions" in computing. Looking backwards, now we've seen how they played out, each seems inevitable, although the real lesson of each is that how - and even whether - seeming technology revolutions play out is impossible to see at the time. The micro computer revolution of the late 1970s and early '80s saw computing personalised. Not initially something driven by large companies, either as providers or users of the technology, it was enthusiasts and hobbyists who created and bought the early Apple and other micro computers that long predated the IBM PC and MS-DOS that became the model for personal computers for the next 25 years or more. Desktop publishing, enabled in part by the GUI and WYSIWYG revolution, and the laser printer (along with PostScript, the foundation of Adobe's success) - all technologies that are essentially the result of research at XEROX's fabled PARC, even if largely commercialised elsewhere - is, as I've written before, an under appreciated stepping stone toward the Web. It created new marketplaces for digital content (ultimately printed on paper), an explosion in magazines, and increased the number of people capable of creating and designing content - writing, illustration, photography, and page layout – that set the scene for the Web, a few years later. Without this cohort of digital creators, would the Web have had content, and the creators of it - so vital for those early adopters to find value in? The Web itself seems inevitable now but was far from it in 1990, when already many commercial hypertext systems, and commercial internet or internet-like providers like AOL and CompuServe were successful, and - compared to the Web - were relatively sophisticated. The smartphone revolution, driven initially by the iPhone and then increasingly Android, also seems inevitable now. How could have it turned out any other way? But, as a recent in depth history of the iPhone made plain, within Apple the push for a phone that was essentially an extension of the iPod - not at all the powerful Web enabled computer in your pocket that the iPhone became - made it a very real contender for what Apple launched in 2007. If the University of Minnesota hadn't started charging licensing fees for Gopher servers in 1993, at the time Gopher was at least as well established and advanced as the Web - perhaps even more so - would Gopher have been the global interconnected network that the Web became? Things are never inevitable. Not in our individual lives, and not in broader cultural and societal trends. We have to make bets, based on hunches, because the alternative - doing nothing until the outcome is entirely clear - is, at least for many of us, no alternative at all. Yesterday, we held our first AI conference. In my opening remarks, I observed that I studied AI at university in the 1980s, and my enormous enthusiasm was somewhat diminished when it turned out it wasn't about Turing tests and Asimovian intelligent robots, but hill climbing algorithms. AI has, in many ways, been the "next big thing" for so many years, perhaps even since the 1950s. But, as you might be able to tell from my recent writing and presentations, the AI conference - and a good deal of the content at our Summit in November -  my hunch is that now is the time to really start thinking hard about the impact on our work, our businesses, and our products of these technologies. As someone observed yesterday at AI, "No-one knows anything about this stuff". But I remember when that was true of the Web, of the mobile Web, and even of personal computers. As I wrote a little cheekily last week, and repeated yesterday, if you do it today, you'll look like a genius. If you're not doing it in two years time you'll look like an idiot. A rare chance for me to come speak to your team If you are based in Australia, and keen for me to come and speak to your team - indeed, anyone in your company you think might value from these thoughts (and perhaps help you move your organisation toward adopting or further investing in these technologies and approaches) - then early next week we're announcing something that you'll be the first to hear about here. For teams of eight or more who attend Web Directions Summit, I'll come to your company, and deliver my new presentation, The Web in a post app world, which looks at the place the Web has in a world increasingly driven by AI, AR, and non screen based interfaces. Not only that, your whole team will get access to not just the videos from the Summit, but also from our two other major conferences in 2017, Respond and Code. And all that for the price of a Classic ticket. To get all this, and have me come speak (and do a Q&A session, as well), just register eight or more folks from your company, and we'll organise it all. These places are strictly limited, so if you're keen, start organising your team now. And if you have any questions, just drop me a line." ["post_title"]=> string(35) "On the Inevitability of Revolutions" ["post_excerpt"]=> string(205) "John Allsopp considers the revolutions he's seen, how they seem inevitable now (though maybe not at the time), and what's the next revolution we can expect that will later seem inevitable. Remember Gopher?" 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Earlier this year we worked with Google to host a Sydney edition of their Progressive Web Apps Roadshow. They loved being here so much that they're back with the related, once again free, Accelerated Mobile Pages (AMP) roadshow in Sydney, on October 13th.
AMP is a technology to help boost performance and discoverability of web content that is being increasingly widely adopted by major global media companies, like the Guardian, New York Times, and locally at Fairfax, among many others.
While there's been very widespread adoption, there have been concerns raised about the technology, all of which will be part of the conversation on the day. The AMP Roadshow is taking place on October 13th, with some fantastic speakers, including Paul Bakaus (former core team member at jQuery, creator of jQuery UI, developer of the widely used HTML5 game engine Aves) and the opportunity to learn directly from the team at Google about the technology, its value, concerns you may have, and more. It's on in a couple of weeks, Friday 13th October, at Maritime Museum, Darling Harbour in Sydney, about ten minutes walk from Town Hall Station, and right by the light rail. It's nicely catered, with some world leading speakers, and it's completely free! You just need to RSVP to attend.

The lowdown

What: AMP Roadshow Where: Maritime Museum, Darling Harbour, Sydney When: 9am-5pm Friday 13th October How Much: Free! Why: To get started with, or go deeper into Accelerated Mobile Pages. Look forward to seeing you there  
" ["post_title"]=> string(41) "Google's AMP Roadshow is Coming to Sydney" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "googles-amp-roadshow-coming-sydney" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-29 12:47:09" ["post_modified_gmt"]=> string(19) "2017-09-29 02:47:09" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8083" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [6]=> object(WP_Post)#1056 (25) { ["ID"]=> int(8058) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-19 15:48:57" ["post_date_gmt"]=> string(19) "2017-09-19 05:48:57" ["post_content"]=> string(4667) "All the pieces of the Web Directions Summit 17 conference have now come together, and we are profoundly excited by what is shaping as perhaps the best Sydney conference we've ever held. Super Early Bird pricing finishes this Friday. Register by midnight for the best possible price (see below for your special offer). To pay just $999 for a Silver ticket (conference and associated videos), sign up by Friday and lock in this price (you can always pay us later). So, now you should know who our final speaker is.
 Summit 17 - Jina Anne We are extremely proud to announce that Jina Anne has joined the speaker line-up for Summit 17. Regarded as one the leading designers in the world today, Jina is also a developer, writer, and speaker, and a leading global authority on design systems.
Last in Australia for a hugely popular appearance at the Mixin conference in Perth in 2016, Jina is currently working freelance, having previously worked with the likes of Salesforce, Apple, GitHub, Engine Yard, and Crush + Lovely, as well as a range of her own projects like the Clarity design systems conference and the Design Systems Slack. We are delighted to add Jina Anne to your Summit 17 schedule. The Schedule Speaking of the conference schedule, we have finally put everything together for what we feel is perhaps the premium professional development event in Australia for web designers, developers and decision makers. Yes, that's a big call. Why not take a look, and see for yourself? Opening and closing keynotes on both days that are relevant to all people working on the web and in digital tech, bookending morning and afternoon groups of talks that provide a through line between talks - whether that's sticking to the Engineering Track, or to the Product & Design Track, or jumping between the two tracks. There are thematic links between presentations every which way you look. Your hardest task may be deciding just which sessions to attend. The good news is that whatever you decide will give you an exceptional conference experience and help pave the way forward for your own work. With our Super Early Bird period been extended to this Friday 22 September, you'll find some amazing deals on offer. Even after that, we have a second Early Bird - still with great deals available - until Friday 20 October. And remember, if you register now to lock in the lowest possible pricing,  you  can pay later - even if that's after the Early Bird closes.  Pricing Register during the Primary Early Bird period up to and including Friday 22 September and get $200 off the regular cost.
  • Classic Summit ticket (conference only) for just$999 (save $200)
  • Silver Summit ticket (conference plus videos) for just $1,199(save $200)
  • Gold Summit ticket - sorry, sold out!
NB Don't forget the option of a Three Day Pass to Summit plus our new Culture or Reality conferences - outstanding value! I'm very proud of what we've achieved so far in putting together Summit 17. What will make it a real success, however, is you. A conference without people attending isn't much use at all. We need you to come to Summit 17 and help turn it into the best conference experience you'll have this year. Bar none. See you there.
" ["post_title"]=> string(51) "Summit 17 - the Final Speaker and the Full Schedule" ["post_excerpt"]=> string(256) "It's all happening at Summit 17 - we have our final speaker (the inimitable Jina Anne), we've locked in the conference schedule, and we're zeroing in on the close of our Super Early Bird (seriously good deals with hundreds of dollars off). Don't miss this." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(37) "summit-17-final-speaker-full-schedule" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-19 15:48:57" ["post_modified_gmt"]=> string(19) "2017-09-19 05:48:57" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8058" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [7]=> object(WP_Post)#1057 (25) { ["ID"]=> int(8026) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-15 16:12:49" ["post_date_gmt"]=> string(19) "2017-09-15 06:12:49" ["post_content"]=> string(14016) "It's time for Part Two of the Program Launch for Web Directions Summit 17: the Product & Design Track. We are returning to our most popular conference format: two days, with two tracks - one focused on Engineering, the other on Product & Design, plus over-arching opening and closing keynotes on each day - a format to suit the whole team. In this way, we are positioning Summit as a coming together of the different disciplines we practise, and as a peak event on your team's professional development calendar. We launched the Engineering Track program on Wednesday, and today we're going to share with you the full program for the Product & Design Track of Summit 17. Given this, we're extending the Super Early Bird period by one week to Friday 22 September. And remember, if you register now to lock in the lowest possible pricing,  you  can pay later - even if that's after the Early Bird closes. Read on for an overview of the design track  or  Register now (don't forget the special offer at the end of this email). Product & Design Track, Day One
 Summit 17 - Chris Messina Lessons from the Death of the PC Chris Messina As the PC meets its slow demise, we stand on a precipice overlooking a broad shift in how technology is designed and serves people, with new hardware and embedded technologies that spell new paradigms for user experience, voice experience, and conversation experience.  
 
 Summit 17 - Rob Manson The Landscape of (Extended) Reality Rob Manson For a technology that's been over 55 years in the making, it’s taken a long time for VR to become an “overnight success”. What's driving this buzz and how does VR relate to Augmented, Mixed, and Extended Reality?  
 
 Summit 17 - Mark Dalgleish DesignOps: The Future of Design, as a Service Mark Dalgleish By focusing developers entirely on translating a company's design language into production-ready code and monitoring its real-world effectiveness, teams can deliver high quality design across large organisations at a pace not previously possible.  
 
 Summit 17 - Ben Birch & Tim Churchward Style Guides, So Hot Right Now Ben Birch & Tim Churchward A look at emerging tools and strategies that drive collaboration at the boundary of design and development, point out some pitfalls you might want to avoid, and help you evaluate the right approach for your team and organisation.  
 
 Summit 17 - Nicola Rushton Retros, Research and Opinionated Design Nicola Rushton How do you create a culture of open communication, fast feedback and shared ownership? When it comes to normalising the sharing of feelings and helping a team own their process, structure is key.  
 
 Summit 17 - Rona Shaanan Disruptive Design: The Designer as an Agent of Change Rona Shaanan You're a designer, hired by an engineer-driven company that wants to get some of that umpteen per cent rise in productivity from being design driven. You are the agent of change. Now what?
 
 Summit 17 - Dan Rubin A Life on the Web Dan Rubin Dan has lived a life curiously suited to the web, one that has eschewed the traditional linear career structure and more closely resembles the inter-connected, graph-like nature of the web itself. Find out what he's learned along the way.
  So that's Day One - although there's actually one more speaker to lock in. Even then, we're deep-diving into some major key topics already. Let's see what's on Day Two. Product & Design Track, Day Two  
 Summit 17 - Genevieve Bell Artificial Intelligence: Making a Human Connection Genevieve Bell It's tempting to keep separate the art and science of the robot and the artificial intelligence that underpins it. However, there are reasons to thread them back together and understand how the story of AI is connected to the history of human culture.  
 
 Summit 17 - Richard Rutter 13 Golden Rules of Typography on the Web Richard Rutter Typography is what comes between the author and the reader. If you design websites or use CSS then you are a typographer. The guidelines in this talk combine implement­ation details with typographic theory, to set you on the road to designing beautiful and effective responsive typography.  
 
 Summit 17 - Lauren Lucchese Designing Conversations Lauren Lucchese How do we design for conversational UIs, when the content is the experience, and words are the interface? Can we design contextually relevant conversations for bots that evoke emotion and lead to relationships rooted in trust, empathy, and understanding?  
 
 Summit 17 - Simon Wright Designing Better Coffee Simon Wright How the idea for, and design of, a new brand of ethical coffee came to be, and how the design was informed by the business and ethical goals, while these, too, were in turn shaped by the design decisions.  
 
 Summit 17 - Sarah Pulis Designing for Extremes Sarah Pulis Designing for the "average user" doesn't mean  you are designing for everyone. It means you're designing for no-one. There is no average user. But what happens if instead you deliberately design for the extremes, for each individual?  
 
 Summit 17 - Kazjon Grace Personalised Curiosity: Why and how machine learning can keep your users surprised and engaged Kazjon Grace How an AI model of curiosity inspired by cognitive science can be used to encourage us to broaden our tastes.  
 
 Summit 17 - Oliver Weidlich On Mobile, Context is King Oliver Weidlich Most mobile service designs take no notice of what the device knows, or previous interactions, and assume each ‘channel’ is a new unconnected experience. But in a mobile-connected world, we can design richer and more contextual experiences.
 
 Summit 17 - Amélie Lamont Don’t Kill Them Softly: Fostering a Culture of Fearless Feedback Amélie Lamont Like opinions, harmful or useless feedback can kill your team by demoralisation. Design Anthropology can inform a framework that fosters a fearless feedback culture focusing on creating value, rather than pointing out flaws.
  So, like the Engineering Track, we've curated a seriously substantial program of Product & Design presentations, each focused on a key topic or issue facing designers now and into the immediate future. Now, you should be aware that tickets are already selling fast (just as they did in Melbourne for Code, when we sold out before Early Bird even closed). In fact, as you'll see below, for Summit we've already sold out of Gold tickets. Pricing Register during the Primary Early Bird period up to and including Friday 22 September and get $200 off the regular cost.
  • • Classic Summit ticket (conference only) for just$999 (save $200)
  • • Silver Summit ticket (conference plus videos) for just $1,199(save $200)
  • • Gold Summit ticket - sorry, sold out!
NB Don't forget the option of a Three Day Pass to Summit plus our new Culture or Reality conferences - outstanding value! You'll find much more info about the speakers and their presentations on the Summit 17 website. Curating a two-track conference is a bit like putting together two conferences at once, and there's an inevitable concern to make each track as potent as the other. With this conference, I think we've really achieved something special with both tracks. If your work focuses on Product & Design, I think you'll find Summit 17 to be just what you need. See you there." ["post_title"]=> string(43) "Summit 17 - Lo, the Product & Design Track" ["post_excerpt"]=> string(244) "To complement the already announced Engineering Track of our Summit 17 conference, here are the details of the Product & Design Track - a pretty stunning program, you will agree. (NB We do still have one more speaker to announce on Monday)." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(33) "summit-17-lo-product-design-track" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-16 12:24:26" ["post_modified_gmt"]=> string(19) "2017-09-16 02:24:26" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8026" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [8]=> object(WP_Post)#1058 (25) { ["ID"]=> int(8000) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-13 11:59:24" ["post_date_gmt"]=> string(19) "2017-09-13 01:59:24" ["post_content"]=> string(13920) "Web Directions is back! We've taken our annual Sydney end-of-year conference back to the structure that's best known and loved: two huge days, with two big tracks - one focused on Engineering, the other on Products and Design, plus stellar over-arching opening and closing keynotes on each day from high profile industry leaders;  a format to suit your whole team, across disciplines. At the same time, we move forward. We renamed the conference Summit to distinguish it from other Web Directions events, and to characterise it as both a coming together of the different disciplines we practise, and a peak of our professional development year. If there's just a single web / tech / digital conference you go to each year, we want it to be Web Directions Summit. We've so far announced eight Summit speakers, all important figures of international stature. We still have a detail or two to finalise in the Product / Design Track, but we can't stand to wait any longer, so today we're going to share with you the full program for the Engineering Track of Summit 17. We'll launch the other track next week, and because of that, we're going to extend the Super Early Bird period by one week to Friday 22 September (the best ticket deals), and the second Early Bird to Friday 20 October (still good deals there). When you have a line-up this good, you can't keep it to yourself! And remember, you can register now to get your Super Early Bird discount, and pay later - even if that's after the Early Bird closes. Engineering Track, Day One
 Summit 17 - Chris Messina Lessons from the Death of the PC Chris Messina As the PC meets its slow demise, we stand on a precipice overlooking a broad shift in how technology is designed and serves people, with new hardware and embedded technologies that spell new paradigms for user experience, voice experience, and conversation experience.  
 
 Summit 17 - Iker Jamardo WebXR: Virtual and Augmented Reality on the Web Iker Jamardo A deep dive into the current state of the Virtual and Augmented Reality technologies on the web, with the most outstanding examples of VR/AR websites to date, cutting edge browser prototypes and an update on standards progress.  
 
 Summit 17 - Chris Eppstein Some Thoughts on CSS Architectures, Frameworks and Tooling Chris Eppstein Insights and thoughts about how and why styling components led us to CSS-in-JS (and, inevitably, JS-in-CSS) and how tooling can bridge the divide between what's best for the developer and what's best for the browser  
 
 Summit 17 - Kyle Simpson Keep Betting on JavaScript Kyle Simpson JavaScript is no longer trying to prove itself. It has arrived, it's now fully a first class citizen in the programming language ecosystem. So what's over the horizon for the world's most ubiquitous and popular (by usage, if not emotion!) language?  
 
 Mehdi Valikhani Meta Programming in JavaScript Mehdi Valikhani Meta whaaat?! Meta programming is a way to customise built-in features of a programming language. Say we have an array of multiple Beer objects, each of them has a field called 'name'. What if I tell you that you could fetch VB's data using 'beers['VB']'!  
 
 Summit 17 - Erwin van der Koogh Back-end Development for Front-end Developers Erwin van der Koogh With the release of AWS Lambda and similar "serverless" computing services, anyone with a rudimentary knowledge of JavaScript can write reliable and scalable back-ends. And front-end developers actually have a big advantage.  
 
 Summit 17 - Josh Duck Exploring Static Types: Writing Typesafe Code that Feels Like Real JavaScript Josh Duck Flow and TypeScript are changing the foundations of JavaScript. Far from turning code into an object oriented mess, static typing gives us JS code that's cleaner and more predictable. With typechecking, we end up with easier interfaces for humans, too.  
 
 Summit 17 - Dan Rubin A Life on the Web Dan Rubin Dan has lived a life curiously suited to the web, one that has eschewed the traditional linear career structure and more closely resembles the inter-connected, graph-like nature of the web itself. Find out what he's learned along the way.
I think you'll agree that is a pretty substantial Day One: five internationals and three locals, big picture and deep dive, a few perspectives on JS, some "now" and some "coming soon". Let's see what Day Two holds. Engineering Track, Day Two  
 Summit 17 - Genevieve Bell Artificial Intelligence: Making a Human Connection Genevieve Bell It's tempting to keep separate the art and science of the robot and the artificial intelligence that underpins it. However, there are reasons to thread them back together and understand how the story of AI is connected to the history of human culture.  
 
 Summit 17 - Amir Shevat Moving from Web & Mobile to Messaging - To Bot or Not to Bot Amir Shevat We're seeing a big move from web and mobile apps to conversational interfaces. The future of work doesn't include endless email chains, 30 open browser tabs, or siloed tools. Find out instead what bots and delightful UI can do for you.  
 
 Summit 17 - Jessica Edwards Workers of the Web Unite Jessica Edwards With increasing browser support for Service Workers, developers can now create websites that work offline, independent of network status, and with great flexibility. By understanding the Web Worker API, we can better understand Service Workers and how to use them.  
 
 Summit 17 - Tammy Everts Performance is About People, Not Metrics Tammy Everts A brief history of UX and web performance research, highlighting key studies that connect the dots between performance and user experience, with some educated guesses about new metrics just around the corner. Some day we’ll laugh at how little we actually knew.  
 
 Summit 17 - Hannah Malcolm Delivering a Web Experience in 10KB Hannah Malcolm Can you deliver a compelling web experience in less than 10KB, without the need for JavaScript? Learn about the challenges and breakthroughs in designing and building the Best Design winner of the 2016 A List Apart competition.  
 
 Summit 17 - Phil Nash 2FA, WTF? Phil Nash Everyone is hacking everything. Everything is vulnerable. Your site, your users, even you. Are you worried about security? You should be! Let's look at one time passwords, implementing 2FA in web applications and the only real life compelling use case for QR codes.  
 
 Summit 17 - Elle Meredith The Latest in Browser Developer Tools Elle Meredith The capability of tools like Firebug in our modern browsers has grown extraordinarily, but keeping up with them is hard work. Get up to speed with some of the more overlooked ways in which we can improve performance, code quality and more.  
 
 Summit 17 - Amélie Lamont Don’t Kill Them Softly: Fostering a Culture of Fearless Feedback Amélie Lamont Like opinions, harmful or useless feedback can kill your team by demoralisation. Design Anthropology can inform a framework that fosters a fearless feedback culture focusing on creating value, rather than pointing out flaws.
All up: nine international speakers, seven locals, four broad theme keynotes, and 12 tightly focused presentations on many of the fundamentally key topics and issues with which engineers are engaging, now and into the immediate future. And this is just the one track! Now, you should be aware that tickets are already selling fast (just as they did in Melbourne for Code, when we sold out before Early Bird even closed). In fact, as you'll see below, for Summit we've already sold out of Gold tickets. Register during the Primary Early Bird period up to and including Friday 22 September and get $200 off the regular cost.
  • • Classic Summit ticket (conference only) for just $999 (save $200)
  • • Silver Summit ticket (conference plus videos) for just $1,199(save $200)
  • • Gold Summit ticket - sorry, sold out!
NB Take a look at the add-on deals available by registering for a Three Day Pass to Culture or Reality conferences the day before Summit - outstanding value! You'll find much more info about the speakers and their presentations on the Summit 17 website. As someone who's been in the business for over a decade now, I can assure you that this is one of the strongest programs for a conference engineering track I have ever been privileged to curate. I'm very proud of it, and I know you'll love it. See you there." ["post_title"]=> string(41) "Summit 17 - Behold, the Engineering Track" ["post_excerpt"]=> string(302) "We've so far announced eight Summit speakers, all important figures of international stature. We still have a detail or two to finalise in the Product / Design Track, but we can't stand to wait any longer, so today we're going to share with you the full program for the Engineering Track of Summit 17." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "summit-17-behold-engineering-track" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-13 11:29:51" ["post_modified_gmt"]=> string(19) "2017-09-13 01:29:51" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8000" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [9]=> object(WP_Post)#1059 (25) { ["ID"]=> int(7997) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-08 15:00:35" ["post_date_gmt"]=> string(19) "2017-09-08 05:00:35" ["post_content"]=> string(5660) "Pre-industrial economies did not favour large scale, oligopolistic or monopolistic economic structures (power structures are an entirely different matter). The rise of industrial, hand in hand with what we now call "Capitalist" economies (the word is an invention of the 19th Century) economies saw the rise of oligopolies – think of the "big three" US auto makers, or closer to home for Australians, our "big four" banks. But if we look at the largest companies in the world today, the top five of which now are all what we still (but will less and less) call technology companies (Apple, Alphabet/Google, Microsoft, Facebook, Amazon) we can start to see a new pattern emerge. Between them, Google and Facebook in 2016 captured two thirds of total online advertising spend, and 99% of the increase in advertising spend for the year. In mobile devices, Apple is estimated to take as much as 91% of total profit. As more business categories are atomised and reconstituted by technology, and we move to a network economy, these "winner take all" models, with one or two big winners, and fewer and fewer hyper-niche players will appear in more and more parts of the economy. In networked economies, as Metcalfe, the inventor of ethernet, observed about physical networks (his initial observation had to do with networked printers), the value of a network is a polynomial function of the number of nodes. Which roughly translates to the idea that as the number of people, or devices, on a network (be that Facebook or the internet, or…) increases, the value of the network doesn't increase in step (twice the number of nodes, twice the value), but more or less as the square of the number of nodes (twice as many nodes means two squared the value, or 4 times the value). Which for small numbers doesn't seem all that important. But as those numbers increase (4 times the size, is 16 times the value, 8 times the size is 64 times the value). You get the picture. The lesson is most businesses must embrace network economics, and aim to reach as many customers as possible. And of course, the lowest marginal cost for doing so (coupled with the approach that yields the most data and greatest insights into your customers, collectively as much as individually) lies in using what a certain category of folks call "digital channels". This has meant, for many (particularly, but not exclusively) larger companies, one thing: Native Apps. But, in recent years, after the initial app goldrush, we see the power law distribution of network economics emerge once more.
  • the top 1 percent [of app publishers] accounted for 70 percent of all downloads.
  • Mobile Users Spend 80 Percent of Time in Just Five Apps
  • "Most smartphone users download zero apps per month”
  • a “staggering 42% of all app time spent on smartphones occurs on the individual’s single most used app,” comScore reports
  • “13 percent of smartphone owners accounting for more than half of all download activity in a given month”
  • 60% of apps have never been downloaded
  • 94% of U.S. App Store Revenue Comes from the Top 1% of Monetizing Publishers
In short, using native apps as a path to reaching a large number of potential customers and benefitting from crucial network effects is close to impossible. But, in the meantime, the Web has responded to the very significant impact that native apps had on user behaviour. Progressive Web Apps, the ability for web content to work offline, to be installed on the user's device and be treated as first class citizens, to hook into the native platform notification system (a critical aspect of maintaining ongoing engagement with users), and other device capabilities (cameras and microphones , among other things) are increasingly a reality, even on iOS (Service Worker is now under development in WebKit, WebRTC and sophisticated access to cameras and microphones is in iOS11, shipping in weeks). And, of course, as platforms fragment across operating system, device type, input modality, screen size and resolution, the underlying Web technologies and practices that have emerged around "Responsive Web Design" bring down the cost of reaching a far larger audience, something we've observed that is critical in a networked, winner takes all economy. Something that is both increasingly expensive to achieve via the path of native apps, and increasingly unlikely – if not impossible – following that path. In the "native is always better" mania of the past few years, we've focused so much on one aspect – our personal aesthetics, an obsession with janky scrolling, or buttery smooth animations – over many others. Now no-one is downloading new apps anyway, perhaps we can overlook these trivial concerns and embrace the opportunity the Web presents in a networked economy. SOURCES https://www.recode.net/2016/6/8/11883518/app-boom-over-snapchat-uber https://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/ https://sensortower.com/blog/app-store-one-percent http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/" ["post_title"]=> string(49) "A Progressive Web Approach to a Networked Economy" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(42) "progressive-web-approach-networked-economy" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-08 15:00:27" ["post_modified_gmt"]=> string(19) "2017-09-08 05:00:27" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=7997" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [10]=> object(WP_Post)#1060 (25) { ["ID"]=> int(7992) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-08 09:38:36" ["post_date_gmt"]=> string(19) "2017-09-07 23:38:36" ["post_content"]=> string(3563) "Mark Pesce on WebVRYou've probably seen that we have just announced two new conferences to run alongside Summit 17 in Sydney this November. One of those conferences, Reality 17, focuses on virtual reality, augmented reality, and what the whole VR, AR, MR, XR scene means to designers and developers, especially on the web. All of that makes it pretty easy to pick as our Video of the Week the immensely entertaining - and sometimes gobsmacking - presentation by Mark Pesce from Direction 16, called WebVR - Building and Browsing Cyberspace. Just short of 50 minutes, and drawing on Mark's long (no, longer than that) experience with VR, this talk may well change the way you think about the technology and what it means to your work on the web. And then, of course, you should register for Reality 17!    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

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" ["post_title"]=> string(72) "Video of the Week: WebVR - Building and Browsing Cyberspace - Mark Pesce" ["post_excerpt"]=> string(236) "What better way to warm up for our new VR / AR conference in November than 50 minutes with Mark Pesce describing the evolution and implications of WebVR technology? Our Video of the Week comes from Direction 16 and points to Reality 17." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(56) "video-week-webvr-building-browsing-cyberspace-mark-pesce" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-08 09:42:32" ["post_modified_gmt"]=> string(19) "2017-09-07 23:42:32" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=7992" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [11]=> object(WP_Post)#1061 (25) { ["ID"]=> int(7978) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-07 16:28:52" ["post_date_gmt"]=> string(19) "2017-09-07 06:28:52" ["post_content"]=> string(11458) "Summit 17 just got bigger. Web Directions Summit 2017 is already a two-day, two-track, multiple international keynote, cream of the local crop, can't miss conference extravaganza for Australian devs, designers and anyone working in web or digital. We made it bigger. We created two completely new one-day conferences that take place in Sydney on 8 November, the day before the main event starts. Take up one of our packages that bundle one of these with the main conference and you have yourself a THREE DAY PASS to a festival of exploration into web tech, while saving some serious dollars in the process. So, what are these new conferences? Web Directions Culture 17 Culture 17 Teamwork, leadership, recruitment, management, productivity, communication, feedback, diversity, inclusion - the elements that make up a workplace culture are simultaneously simple and complex, straightforward and convoluted. Culture 17 aims to help you build and nurture your design and engineering teams, and create a workplace culture that keeps your existing team members happy and productive while also attracting the best new talent. Who's involved?
 Aubrey Blanche Aubrey Blanche The day's opening keynote will be delivered by the Global Head of Diversity & Inclusion at Atlassian, where Aubrey leads efforts to build and maintain a positive, diverse and inclusive workplace culture.
 
Elle Meredith Blackmill engineering practice consultancy co-founder, experienced developer, team builder, community organiser, trainer and speaker, Elle's passion is helping people learn to work better.  Elle Meredith
 
 Amelie Lamont Amélie Lamont A consulting designer and developer for ten years and currently a product design lead at The New York Times, Amélie is forging a path into the relatively new field of design anthropology.
 
Lachlan Hardy Extensive and wide-ranging experience as a developer, manager, strategist, mentor and organiser has given Blackmill co-founder Lachlan a clear perspective on recruitment and the web tech hiring process.    Lachlan Hardy
What happens? Culture 17 is not simply a day of talks. Three sessions address specific aspects of workplace culture and are structured to help you develop your understanding by listening, questioning, discussing, role-playing and sharing your experience with a table of your peers, learning from them and with them. We've deliberately limited numbers to ensure the greatest opportunity for participants to connect with one another and our invited experts. This is a day for minimum screen time, and maximum connection and communication. Who's it for? Culture 17 is for those who create and influence team and organisational culture: design and engineering leaders, HR and Culture professionals, Learning and Development Managers. Find out more now about Culture 17 Web Directions Reality 17 Reality 17 We know by now that Virtual Reality and  Augmented Reality are going to play a role in the ongoing evolution of the web. It's time for us to understand what those technologies are, what they can deliver, and how they will affect our work as developers and designers. Or rather, already are affecting our work. Reality 17 will bring you up to speed with the current state of the technology, and design practices around Web AR and VR. We won't just be discussing these concepts and technologies, though - you'll be workshopping to design and develop web VR and AR content, in sessions tailored for designers and developers. Who's involved?
 Iker Jamardo Iker Jamardo Senior Software Engineer and Tech Lead for Google's Daydream WebXR (Augmented and Virtual Reality) team, university professor and researcher into multimedia and video games, Iker can sum up the state of VR/AR.
 
Alex Young Involved in MR research and  development  for over 15 years and a regular speaker on UX, Alex is a co-founder of  awe.media, a way of creating and sharing Mixed Reality web experiences on multiple devices.    Alex Young
 
 Rob Manson Rob Manson An invited expert on the W3C POI (Points of Interest) Working Group and a co-founder of awe.media, Rob is a highly experienced developer and speaks around the world on Augmented Reality.
What happens? Reality 17 comprises two information rich presentation sessions:
  • The State of Web VR/AR Technologies
  • The Landscape of (Extended) Reality
and three 90 minute hands-on lab sessions (you choose two out of three) where you'll explore:
  • Using WebVR and AR browser APIs
  • Capturing & creating 360° experiences
  • Creating WebAR with Location, Image and Feature Tracking
At Reality 17, we won't just be discussing the concepts and technologies. You'll work hands on to design and develop Web VR and AR content, with workshops tailored to more design focused participants, and those with more developer-oriented skill sets. Who's it for? Reality 17 is for those who want to explore the already fertile opportunities provided by today's VR and AR technologies, particularly when delivered on the web: designers, product owners and managers, business decision makers, developers, researchers and more. Find out more now about Reality 17 Pricing Pricing works the same for both Culture 17 and Reality 17. You can attend either as stand alone events (but not both, as they're on the same day), but our pricing is set to encourage you to consider a Three Day Pass. Stand alone Culture 17 OR Reality 17
  • Super Early Bird (ends 15 Sep) for just $699 (save $200)
  • Early Bird (16 Sep-13 Oct) for just $799 (save $100)
  • Standard (14 Oct to 8 Nov) for just $899
Three Day Pass - Summit 17 + Culture 17 OR Reality 17
  • Super Early Bird (ends 15 Sep) for just $1599 (save $700)
  • Early Bird (16 Sep-13 Oct) for just $1699 (save $600)
  • Standard (14 Oct to 8 Nov) for just $1799(save $500)
To be clear, register for a Three Day Pass before 15 September and you will pay $700 less than if you bought separate standard tickets to each! Two important points First, please register for a Three Day Pass at the site of the event you want to add on to your Summit registration, either Reality 17 or Culture 17. You'll find all the options there. Second, if you have already registered for Summit 17 and you'd like to add on Reality 17 or Culture 17, we have you covered. You will receive an email soon (if not already) with a very special offer for you and a separate link to upgrade your registration. Frankly, I'm very excited by the addition of Reality 17 and Culture 17 to our schedule, especially as add-on options to our grand Summit conference (full program coming very soon). They each reflect areas that I think are of great importance to web professionals - in different contexts and for different reasons, but of comparable significance. I do hope you'll be able to join us this summer and remember that, whatever deal or combination you choose for our events, you're welcome to register now and pay later.  " ["post_title"]=> string(38) "Say Hello to Culture 17 and Reality 17" ["post_excerpt"]=> string(274) "Summit 17 just got bigger. Web Directions Summit 2017 is already a two-day, two-track, multiple international keynote, cream of the local crop, can’t miss conference extravaganza for Australian devs, designers and anyone working in web or digital. We made it bigger." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(31) "say-hello-culture-17-reality-17" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-07 16:28:52" ["post_modified_gmt"]=> string(19) "2017-09-07 06:28:52" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=7978" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [12]=> object(WP_Post)#1062 (25) { ["ID"]=> int(7277) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-02 10:00:34" ["post_date_gmt"]=> string(19) "2017-09-02 00:00:34" ["post_content"]=> string(7762) "Sadly, I don't get the chance to work with JavaScript extensively day to day much anymore, but from time to time I do get the chance to explore a new idea and build something hopefully useful and interesting. In an age of single page app architectures, it's surprising what new, novel and interesting things you can build with a relatively small amount of plain old JavaScript, HTML, CSS, and little else. As terribly out of fashion as that might sound. But one downside of not working with the technologies every day is you forget ... well, just about everything. Exploring something at the weekend, I loaded a video element and there were no controls - before recalling dimly you need to set a boolean attribute controls for a video element to display controls. But that's not really the point of this piece. So, where do you go when you can't remember simple things like "How can I be sure that this element is currently visible in the user's window"? The internet! Which leads directly to the fountain of all programming wisdom, Stack Overflow. Yes, the parody is essentially real. parody book cover of O'Reilly book titled Copying and Pasting from Stack Overflow But answer after answer to this and similar questions about basic DOM APIs and common patterns lead to the response "well, in jQuery you …". And of course the questions end up being closed off at some point by moderators. The thing is, a few years ago, jQuery was such a ubiquitous part of a developer's toolkit that this seemed a perfectly reasonable approach. Who didn't use jQuery? And since it smoothed off so many bumpy surfaces in terms of browser differences, answers using jQuery could be more succinct and more immediately practically useful. A plain old vanilla JavaScript and DOM API answer might have required a bunch of additional code for edge cases, different browsers, and so on. But now? jQuery is a far less central technology, as much as it's still widely used. Its core value propositions, smoothing over the pain of browser inconsistencies, and providing higher order functionality, have largely gone away (browsers have become more consistent, the DOM API now supports features 'inspired' by jQuery like classList and querySelector). And so, for all but those using jQuery in ongoing application development, these answers (which due to StackOverflow's high pagerank dominate search results for related topics) are doubly useless. They are no longer cut and paste code that "just works", nor do they help us understand the underlying APIs and their workings. This speaks to an important software engineering principle (software engineering is a practice we on the web have frankly paid too little attention to, as I've been on the record arguing for many years): The Law (or rule, or principle) of least power. It's been formulated by Tim Berners-Lee, no less (so, you know, any of us who work on the web should perhaps pay at least a little attention to his thoughts, since he invented this whole damned thing), as "choosing the least powerful [computer] language suitable for a given purpose". Which, to many, may sound backwards. But it is at work here in jQuery based stack overflow answers. How does this work in the case of StackOverflow answers? If we choose the underlying DOM APIs, and then the simplest, plainest JavaScript to access them, this solution is essentially immortal. It will always work. People with foundation knowledge of web technologies will in decades hence understand. People who work with jQuery will understand. Angular, CoffeeScript, TypeScript, even React users (calm down) will understand. Because they all understand JavaScript, right? Right? Instead, we now have effectively useless answers, crowding out potentially good ones. To draw a slightly longer bow, the same principle applies to deeper architectural decisions. Right now, I see literally a mania for React. We've seen it (with less fervour) for many other DOM and CSS frameworks, tools and libraries, for variants on and supersets of JavaScript. jQuery, once utterly dominant, is increasingly a legacy technology. How many grid frameworks had their moment in the sun? Bootstrap, Angular, CoffeeScript, all had moments where they seemed to define best practice. Now even simple websites, the sort we used to build with tables and spacer gifs, then CSS, are now built with React. The ads that used to look for jQuery developers now look for React developers. We've been here before. I don't know. Perhaps we have reached the perfect (or at least good enough) architecture and toolset for building web stuff. But when a pattern keeps emerging time after time, I think it makes sense to consider whether there's something fundamental to that pattern. So what is that pattern? On the web we seem to have cycles that look like this: we start with something really simple, like the original HTML. No styling, no images even, just a few page elements (headings, paragraphs, a few inline styles) and links. Over time, features are added (for example, tables and images) and we uncover patterns that allow us to transcend what the platform imagined - hacking tables and gifs to create Killer Layouts (look it up). These patterns become increasingly complex and arcane, and require ever more specialisation. And then something newer and simpler arrives (for example, CSS in the mid 90s), that seems initially too trivial to allow us to do anything meaningful, too limited, that makes it too hard to do what we were doing easily before ("easily", because we'd built a body of practices and patterns and technologies over a period of years). A perfect example is Image Replacement (IR) Techniques. For the uninitiated, before web fonts and the likes of Typekit (you can thank me later for all this - No, seriously) we developed (well, I say "we", but I always thought they were a terrible idea) techniques that would allow us to render text as an image, then display this on a page, while maintaining accessibility by displaying the actual text of the element in a way that screen readers (and search engines) could read, but hid the text itself from sighted viewers. Just explaining what they did is exhausting and frustrating. But they did allow you to "display" fonts that weren't on the user's computer. And then web fonts came along. And, in a stroke, IR techniques were redundant. Of course, we now have a set of challenges around loading web fonts, and do we have the Flash of Unstyled Content, or Flash of No Content? You see how it goes? This has played out over and over on the web (and beyond, but more of that another day). A kind of Groundhog Day, where each recurring day is also a different one. But. Underneath all of these patterns and practices and frameworks and libraries are core technologies. And underlying principles. Some that pertain specifically to the web, some that predate the web (as I mentioned, that significantly overlooked field of software engineering). These are foundations - technological, and of practice - that we ignore, overlook, or flaunt at our peril. And a simple example of the consequences is that all those StackOverflow answers are now worse than useless.  " ["post_title"]=> string(56) "The Law of Least Power and Defunct StackOverflow Answers" ["post_excerpt"]=> string(394) "Answer after answer on StackOverflow to questions about basic DOM APIs and common patterns would lead to the response "Well, in jQuery, you …". And, of course, the questions end up being closed off at some point by moderators. The thing is, a few years ago, jQuery was such a ubiquitous part of a developer's toolkit that this seemed a perfectly reasonable approach. Who didn't use jQuery?" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(56) "the-law-of-least-power-and-defunct-stackoverflow-answers" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-02 10:32:17" ["post_modified_gmt"]=> string(19) "2017-09-02 00:32:17" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=7277" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [13]=> object(WP_Post)#1063 (25) { ["ID"]=> int(7966) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-09-01 10:14:57" ["post_date_gmt"]=> string(19) "2017-09-01 00:14:57" ["post_content"]=> string(3624) "Jonathan ShariatOur Video of the Week this week goes back to Direction last year in Sydney, when US designer Jonathan Shariat gave a very thought-provoking talk on "The real cost of bad design & how to fix it". This ties in with what is currently a predominant theme among web and digital essay writers, conferences and podcasts: ethical design, eg the focus ethics received at our good friends' excellent UX Australia conference in Sydney just a couple of weeks ago. And that's a good thing! Another point to note here is that Jonathan's talk was based around research for a book he was co-authoring with Cynthia Savard Saucier. That book, Tragic Design, was published by O’Reilly in May this year. Very much worth getting a hold of. In the meantime, set aside 45 minutes for Jonathan's talk - we reckon you'll be glad you did.    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp - and we can promise you some exclusive and substantial subscriber benefits.
" ["post_title"]=> string(51) "Video of the Week: Tragic Design - Jonathan Shariat" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(48) "video-of-the-week-tragic-design-jonathan-shariat" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-09-01 10:14:57" ["post_modified_gmt"]=> string(19) "2017-09-01 00:14:57" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=7966" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } [14]=> object(WP_Post)#1458 (25) { ["ID"]=> int(7960) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-08-30 12:06:05" ["post_date_gmt"]=> string(19) "2017-08-30 02:06:05" ["post_content"]=> string(3377) "Jennifer WilsonToday being just two days until the close of the Early Bird discount for our new AI Conference, it seems appropriate to make a previous talk by one of the AI speakers our Video Ristretto this week. Jennifer Wilson will talk about voice driven chat interfaces - chatbots - at AI, but last year at Direction 16, she gave a fascinating talk on using gamification techniques to help app users to give up smoking (we ran the Wrap summary of this talk several weeks ago). Give yourself half an hour and take a look.    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp - and we can promise you some exclusive and substantial subscriber benefits.
" ["post_title"]=> string(51) "Video Ristretto: Change Your Game - Jennifer Wilson" ["post_excerpt"]=> string(409) "Today being just two days until the close of the Early Bird discount for our new AI Conference, it seems appropriate to make a previous talk by one of the AI speakers our Video Ristretto this week. Jennifer Wilson will talk about voice driven chat interfaces - chatbots - at AI, but last year at Direction 16, she gave a fascinating talk on using gamification techniques to help app users to give up smoking. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(43) "video-ristretto-change-game-jennifer-wilson" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-08-30 12:06:05" ["post_modified_gmt"]=> string(19) "2017-08-30 02:06:05" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=7960" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } } ["post_count"]=> int(15) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1048 (25) { ["ID"]=> int(8123) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2017-10-18 13:13:58" ["post_date_gmt"]=> string(19) "2017-10-18 02:13:58" ["post_content"]=> string(3910) "Michael TarantoOne of the very exciting aspects of this year's Summit conference is going back to the two day, two-tracks format that is so popular with many of our attendees. What this does is allow multiple members of the same team working in different disciplines to attend the same event and see how all their efforts knit together. Summit really is a coming together of the web tech / digital tribes. Which is why our Video Ristretto today is particularly apt. At Respond 17, Michael Taranto from SEEK gave a compelling talk that focused on how components might be a way of ensuring that designers and engineers use the same language, to make sure their efforts work together and not against one another. It sounds a simple plan, and in some ways it really is. The great thing about Michael's talk is that it focuses on solutions, on how to do it, rather than just describing the problems and asking the questions. Definitely worth half an hour or so of your time. And then consider how much more like this you'll get at Summit this year.    

Got your ticket for Summit 17 yet?

Last year's Direction has morphed into this year's Summit - two days and two tracks of presentations crammed with ideas, challenges, techniques and breakthroughs in design, development and the overarching themes and concerns driving the breakneck evolution of our web and digital industry. It all takes place in Sydney on 9-10 November. Come and join us!  

Want more?

Like to see and read more like this? Be the first to score invitations to our events? Then jump on our weekly newsletter mailing list to keep up with everything happening at Web Directions, as well as regular bursts of links to relevant articles & resources curated by John Allsopp - and we can promise you some exclusive and substantial subscriber benefits.
" ["post_title"]=> string(88) "Video Ristretto: Building a ubiquitous design language with components - Michael Taranto" ["post_excerpt"]=> string(190) "At Respond 17, Michael Taranto from SEEK gave a compelling talk that focused on how components might be a way of ensuring that designers and engineers use the same effective design language." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(78) "video-ristretto-building-ubiquitous-design-language-components-michael-taranto" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-10-18 13:13:58" ["post_modified_gmt"]=> string(19) "2017-10-18 02:13:58" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(37) "https://www.webdirections.org/?p=8123" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } ["comment_count"]=> int(0) ["current_comment"]=> int(-1) ["found_posts"]=> string(2) "16" ["max_num_pages"]=> float(2) ["max_num_comment_pages"]=> int(0) ["is_single"]=> bool(false) ["is_preview"]=> bool(false) ["is_page"]=> bool(false) ["is_archive"]=> bool(true) ["is_date"]=> bool(false) ["is_year"]=> bool(false) ["is_month"]=> bool(false) ["is_day"]=> bool(false) ["is_time"]=> bool(false) ["is_author"]=> bool(false) ["is_category"]=> bool(true) ["is_tag"]=> bool(false) ["is_tax"]=> bool(false) ["is_search"]=> bool(false) ["is_feed"]=> bool(false) ["is_comment_feed"]=> bool(false) ["is_trackback"]=> bool(false) ["is_home"]=> bool(false) ["is_404"]=> bool(false) ["is_embed"]=> bool(false) ["is_paged"]=> bool(false) ["is_admin"]=> bool(false) ["is_attachment"]=> bool(false) ["is_singular"]=> bool(false) ["is_robots"]=> bool(false) ["is_posts_page"]=> bool(false) ["is_post_type_archive"]=> bool(false) ["query_vars_hash":"WP_Query":private]=> string(32) "cd15f7c06249973e2ffe0fd408452899" ["query_vars_changed":"WP_Query":private]=> bool(false) ["thumbnails_cached"]=> bool(false) ["stopwords":"WP_Query":private]=> NULL ["compat_fields":"WP_Query":private]=> array(2) { [0]=> string(15) "query_vars_hash" [1]=> string(18) "query_vars_changed" } ["compat_methods":"WP_Query":private]=> array(2) { [0]=> string(16) "init_query_flags" [1]=> string(15) "parse_tax_query" } }

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Video Ristretto: Building a ubiquitous design language with components – Michael Taranto

At Respond 17, Michael Taranto from SEEK gave a compelling talk that focused on how components might be a way of ensuring that designers and engineers use the same effective design language.

The Bots are Coming

If you run a design agency in Australia, it’s not unlikely you’ve started thinking about how to use chat interfaces, conversational UIs and bots in your approaches to customer service for your clients. Summit 17 could be just what your team needs to understand the issues across the design and … Read more »

Video of the Week: Adventures in Conversational Commerce – Elizabeth Allen

Give yourself a 40 minute break to take in Elizabeth Allen at Respond 17, talking about the potential benefits and pitfalls of conversational commerce.

Without doubt, we will all soon be dealing with online bots. This is a great introduction to some of the key issues for designers.

Video Ristretto: Checkout UX – Vitaly Friedman

Web Directions events are full of surprises, including this bonus talk from Respond 17 international keynote Vitaly Friedman.

In half an hour, the Smashing Magazine head honcho explores his own work with an ecommerce client to improve their checkout user experience.

On the Inevitability of Revolutions

John Allsopp considers the revolutions he’s seen, how they seem inevitable now (though maybe not at the time), and what’s the next revolution we can expect that will later seem inevitable. Remember Gopher?

Google’s AMP Roadshow is Coming to Sydney

Earlier this year we worked with Google to host a Sydney edition of their Progressive Web Apps Roadshow. They loved being here so much that they’re back with the related, once again free, Accelerated Mobile Pages (AMP) roadshow in Sydney, on October 13th.

Take … Read more »

Summit 17 – the Final Speaker and the Full Schedule

It’s all happening at Summit 17 – we have our final speaker (the inimitable Jina Anne), we’ve locked in the conference schedule, and we’re zeroing in on the close of our Super Early Bird (seriously good deals with hundreds of dollars off). Don’t miss this.

Summit 17 – Lo, the Product & Design Track

To complement the already announced Engineering Track of our Summit 17 conference, here are the details of the Product & Design Track – a pretty stunning program, you will agree.

(NB We do still have one more speaker to announce on Monday).

Summit 17 – Behold, the Engineering Track

We’ve so far announced eight Summit speakers, all important figures of international stature. We still have a detail or two to finalise in the Product / Design Track, but we can’t stand to wait any longer, so today we’re going to share with you the full program for the Engineering Track … Read more »

A Progressive Web Approach to a Networked Economy

Pre-industrial economies did not favour large scale, oligopolistic or monopolistic economic structures (power structures are an entirely different matter).

The rise of industrial, hand in hand with what we now call “Capitalist” economies (the word is an invention of the 19th Century) economies saw the rise of oligopolies – think of … Read more »

Video of the Week: WebVR – Building and Browsing Cyberspace – Mark Pesce

What better way to warm up for our new VR / AR conference in November than 50 minutes with Mark Pesce describing the evolution and implications of WebVR technology? Our Video of the Week comes from Direction 16 and points to Reality 17.

Say Hello to Culture 17 and Reality 17

Summit 17 just got bigger.

Web Directions Summit 2017 is already a two-day, two-track, multiple international keynote, cream of the local crop, can’t miss conference extravaganza for Australian devs, designers and anyone working in web or digital.

We made it bigger.

The Law of Least Power and Defunct StackOverflow Answers

Answer after answer on StackOverflow to questions about basic DOM APIs and common patterns would lead to the response “Well, in jQuery, you …”. And, of course, the questions end up being closed off at some point by moderators.

The thing is, a few years ago, jQuery was such a ubiquitous … Read more »

Video of the Week: Tragic Design – Jonathan Shariat

Jonathan ShariatOur Video of the Week this week goes back to Direction last year in Sydney, when US designer Jonathan Shariat gave a very thought-provoking talk on “The real cost of bad design & how to fix it”.

This … Read more »

Video Ristretto: Change Your Game – Jennifer Wilson

Today being just two days until the close of the Early Bird discount for our new AI Conference, it seems appropriate to make a previous talk by one of the AI speakers our Video Ristretto this week. Jennifer Wilson will talk about voice driven chat interfaces – chatbots – at … Read more »