Web Directions Conferences for web and digital professionals

Kelly Goto – Designing for Lifestyle

A presentation given at at Web Directions North, Vancouver, February 8, 2007.

Session Description

Interaction design is no longer limited to the web. The concept of user experience is being redefined as multiple delivery methods of social and business interaction merge into our lifestyles. As design migrates from the web to mobile devices we carry and interact with on a daily basis, our approach must also shift into cycles of design and research centered around the way people actually live.

In this enlightening session, design ethnographer and web veteran Kelly Goto discusses the evolution of Web, handheld, and product interfaces and their cultural impact. Learn how companies are utilizing ethnographic-based research to conduct rapid, immersive studies of people and their lifestyles to inform the usefulness and viability of interfaces both online and offline.

“h4 id=”about”>About Kelly Goto

Kelly Goto is currently a principal at Gotomedia, an online consultancy for user experience and interaction design, Kelly continues to focus on developing new techniques for collaborative development in digital media. With over 15 years of experience in the advertising, design and interactive industry, Kelly bridges the gap between utility and aesthetics.

Formerly an award-winning Creative Director at Idea Integration Kelly successfully managed the redesigns of many sites ranging from independent to corporate levels. In advertising and commercial design since the late 1980s, Kelly has acted as creative director, designer, and producer for many high-profile clients including KPMG Consulting, Compaq, IBM, Warner Bros., National Geographic, Adobe Corporation, Paramount Television, Macromedia Corp., and Sony Pictures. Kelly is the co-author of the highly acclaimed book Web Redesign: Workflow that Works.

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