Web Directions Conferences for web and digital professionals

Rob Manson and Alex Young – E is for everywhere

A presentation given at Web Directions South, Sydney Australia, September 28 2007.


Session description

In 1998 the American Dialect Society voted “e-” (as in electronic) as the “word of the year”. This signified how important the internet had become in our world. Almost 10 years later we’re undergoing an even larger change. Only this time the “e-” prefix stands for “everywhere”.

Mobile content, services and commerce are changing the way we communicate, work and do business. And these changes are building upon the already massive revolutions brought about by the internet – only faster and made more pervasive. This presentation will look at the strategic issues facing managers and developers as they strive to adapt to this literally “moving” target.

The session will be highly interactive in nature so make sure you bring your mobile device!

About Alex Young and Rob Manson

Alex Young PortraitAlex Young has been involved in online for over a decade, moving from instructional design, visual and interaction design through to project and people management within the education, training, TV and telecommunications fields. This journey has instilled a sense of purpose to strive for an optimal user experience for every solution or challenge that presents itself.

As part of Mobile Online Business, Alex is focused on how to help companies communicate better with their customers by understanding the pervasiveness of emerging technologies and the ways to best utilise these to communicate with their customers.

Rob Manson PortraitRob has been modeling Information Architectures and IA driven business models since 1989. As the technology landscape evolved he moved from digital pre-press, to interactive media, to network applications and finally to pervasive computing. Now he has joined Mobile Online Business (MOB) and is focused upon exploring life after Convergence – a place where objects and their interfaces Diverge allowing you to control them anywhere, anytime. His primary goal is to provide MOB’s clients with hands on, real world experience with this intangible new world.

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