Ryan Freitas – Balancing data-driven & “genius” design

Web Directions USA 2010, Loews Atlanta Hotel, September 23 2.40pm.

Presentation slides

Presentation slides are available to download (PDF).

Session description

Building compelling consumer experiences is often described as being more art than science. Increasingly, those who build them are under pressure to validate their design decisions with data. What is the appropriate role of quantitative and quantitative data when designing for interaction? What are the most effective ways to gather and interpret data that effectively improves the quality of the consumer experience? Ryan Freitas will tackle these and other issues while discussing the importance of integrating data-based iteration into your heuristics-driven design process.

About Ryan Freitas

Ryan Freitas PortraitRyan Freitas is the founder and principal strategist at Second Verse, an experience design consultancy in San Francisco, California. Second Verse specializes in combining superior interaction design with compelling product strategy for technology startups and global media companies. Ryan enthusiastically pursues the opportunity to work on emerging user experience principles, and he has a strong interest in informatics, empathic design, and democratizing access to technology. He lives in San Francisco with his wife Kristen.

Follow Ryan on Twitter: @ryanchris

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