Web Directions USA 2010, Loews Atlanta Hotel, September 23 2.40pm.
Presentation slides are available to download (PDF).
Building compelling consumer experiences is often described as being more art than science. Increasingly, those who build them are under pressure to validate their design decisions with data. What is the appropriate role of quantitative and quantitative data when designing for interaction? What are the most effective ways to gather and interpret data that effectively improves the quality of the consumer experience? Ryan Freitas will tackle these and other issues while discussing the importance of integrating data-based iteration into your heuristics-driven design process.
About Ryan Freitas
Follow Ryan on Twitter: @ryanchris