A Web Directions event Respond 2017 Australia's Front End design conference

Session Details

Rebecca Hendry

Design Systems + Dreams – delivering at scale

Rebecca Hendry Design Capability Principal - CX

Global experience languages, design systems, or whatever you choose to call them are without doubt a hot topic in experience design and front end. For individuals and smaller teams focused on a few large projects or products; design systems not only make a lot of sense, but they’ve been shown to deliver real benefit to the business and delight to the end user. But what happens at ‘industrial’ scale? When delivering huge numbers of products and services, via multiple platforms, for multiple brands, used by dispersed teams, many of whom aren’t really able to spend their time contributing to the system for the greater good?

Let's find out.

This year, Westpac celebrates its 200th year in business. More than just the iconic Westpac brand, the Group represents St George, Bank of Melbourne, Bank SA, Rams and BT Financial Group - all strongly differentiated in the market. When becoming ‘multi-brand’ changed the way they had to work, and inspired by the BBC, a small group began to tackle creating their own Global Experience Language. Their passionate intent is to help the organisation bring to life a single source of truth, to create world leading experiences.

In this session, Rebecca, Design Quality Principal for Westpac’s Experience Design & Delivery team, looks in depth at their journey; how the design system was created, how it evolved, and most importantly what they’ve learned. There'll be valuable lessons for those who already love working with design systems, and for those who want to - no matter the scale.

Rebecca Hendry

Rebecca is a passionate believer in the magic that happens at the intersection of design, business and people. Her role is to empower others to focus on solving real customer problems, and seize new opportunities by facilitating the creation, evolution and widespread adoption of a customer-led, design systems approach.

With her roots in digital production, she was converted to human-centred design nearly a decade ago and is proud to be part of the UX community. As part of a core team in Digital, she’s actively working to help a big business like Westpac, become more design led and one of the world’s great service companies.

Don't miss your chance to see Rebecca Hendry and many other inspiring speakers at Respond 17.

Tickets start at $999, for an in-depth day with the world's leading Front End design experts.

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Australia's Front End design conference, now in Sydney and Melbourne.

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What is Respond?

Australia's Front End design conference, now in Sydney and Melbourne

Now in its fourth year, and curated by John Allsopp, cited by Ethan Marcotte as one of the originators of Responsive design, Respond goes beyond the technology, to address the myriad challenges we face in delivering modern, responsive Web experiences.

Featuring a mix of renowned international and local speakers, Respond is one of the World's leading events for the Web industry.

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Praise for past Web Directions events

Web Directions is the must-attend event of the year for anyone serious about web development.

Phil Whitehouse, General Manager, DT Sydney

I’ve been admiring the Web Directions events for years, and was honored to be part… What a fantastic event!

Ethan Marcotte, inventor of "responsive Web design"

Out of any conference, Web Directions is far and away our favourite

Dave Greiner, founder, Campaign Monitor

our audience watches intently

About Us

Co-founded and now run by John Allsopp, Web Directions has for over a decade brought together leading developers, engineers, visual, IxD, UX and product designers, Art and Creative Directors, indeed everyone involved in producing web and digital products to learn from one another, and the World's leading experts across this vast field.

We spend our lives thinking about what comes next, keeping up with trends in technology, practices and processes, and filtering the hype, to make sure you don't miss trends that matter, and don't waste time on hype that doesn't.

We promise attending one of our events will leave you significantly better versed in the challenges you face day to day, and in solutions for addressing them.

In 2017, we'll be organising Respond in Sydney, Melbourne and Brisbane Transform in Canberra, Code also in Sydney, Melbourne and Brisbane, and Direction in Sydney.

vignettes form our events, social, speakers and more. Includes Hannah Donovan skylarking.

John Allsopp

John Allsopp has been working on the Web for over 20 years. He's been responsible for innovative developer tools such as Style Master, X-Ray and many more. He's spoken at numerous conferences around the World and delivered dozens of workshops in that time as well.

His writing includes two books, including Developing With Web Standards and countless articles and tutorials in print and online publications.

His "A Dao of Web Design" published in 2000 is cited by Ethan Marcotte as a key influence in the development of Responsive Web Design, who's rightly acclaimed article in 2010 begins by quoting John in detail, and by Jeremy Keith as "a manifesto for anyone working on the Web".

Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.