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Web Directions South 2011, Sydney, October 14th.

Presentation slides

Session description

The application of web accessibility guidelines in a holistic manner across all roles of a web team continues to encounter resistance. This is often due to a lack of resources and knowledge, or no sense of relevancy in certain web roles. While there is solid support of the guidelines by accessibility activists and many front-end developers, a large percentage of other web practitioners in non-technical roles do not know how to integrate accessible design practices into their daily work, despite wanting to. By re-categorising accessibility guidelines into role-based groupings, such as visual design, content writing and information architecture, guidelines become more accessible to inexperienced web practitioners across a broad range of web roles. The application of accessibility guidelines then becomes more integrated and holistic, thereby reducing project timelines and costs while increasing the overall accessibility of a site from initial design stages. This method enables practitioners to apply skills specific to their role to a narrow range of accessibility guidelines particular to their area of expertise. For example, the visual designer would create a design and evaluate colour contrast before submitting the design to the development team. Likewise, an interaction designer would consult with the Javascript specialist to ensure the menu design satisfies relevant accessibility guidelines.

About Lisa Herrod

Photo of Lisa HerrodLisa is the Director and Principal Consultant at Scenario Seven, an Inclusive Design Consultancy based in Sydney. With 15 years experience on the web, the past 10 years of her work has centred on design research, usability, accessibility and inclusive strategies. Lisa is best known for her role based approach to web accessibility, which has seen the re-categorisation of WCAG checkpoints into a user-centred, practitioner-focused grouping for content developers, visual designers, developers and user experience professionals. Scenario Seven specialises in creating accessible, inclusive design strategies that integrate holistically with traditional user research practices. This includes anything from requirements gathering to the review of design documentation (functional specs, wireframes & visual designs), user research and WCAG compliance. We design for diversity. Follow Lisa on Twitter: @scenariogirl" ["post_title"]=> string(92) "Lisa Herrod - Accessibility for web teams: Recategorising WCAG 2 using a role-based approach" ["post_excerpt"]=> string(314) "

Photo of Lisa HerrodThis method enables practitioners to apply skills specific to their role to a narrow range of accessibility guidelines particular to their area of expertise.

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Web Directions South 2011, Sydney, October 14th.

Presentation slides

Session description

Natalie and Simon launched the first version of Lanyrd.com while on honeymoon in Casablanca. As the site took off, they realised their side project was destined to become something much bigger. This talk will tell the story of Lanyrd, from a two-week proof of concept to a full-fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

About Natalie Downe

Photo of Natalie DowneNatalie co-founded Lanyrd on her honeymoon with her husband Simon. Before co-founding a startup, she worked as a senior client-side engineer at Clearleft in Brighton, UK. Today, she juggles leading design, client-side engineering and UX on the project with building the company. If Natalie had any time for hobbies, she would enjoy pottery, yoga, writing and flying her kite. Follow Natalie on Twitter: @Natbat

About Simon Willison

Photo of Simon WillisonSimon is a co-founder of Lanyrd, and co-creator of the Django web framework. Prior to diving in to the world of entrepreneurship, Simon built crowdsourcing and database journalism projects for the Guardian newspaper in London. Simon is responsible for all of the server-side code on Lanyrd, unsurprisingly written with Django. He is also obsessed with Zeppelins, and hopes one day to build one. Follow Simon on Twitter: @simonw" ["post_title"]=> string(69) "Natalie Downe & Simon Willison - Lanyrd: From side project to startup" ["post_excerpt"]=> string(620) "

Photo of Natalie DownePhoto of Simon WillisonThis talk will tell the story of Lanyrd, from a two-week proof of concept to a full-fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

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Web Directions South 2011, Sydney, October 13th.

Presentation slides

Session description

Change is never a smooth process. How do know when disruption is useful and how do you cope with the feedback on it? Recently news.com.au, a national news website with large numbers of daily visitors, underwent a major upgrade which tore down existing and perhaps “expected” ways of presenting news. At the heart of the redesign was a desire for change that motivated and challenged every aspect of the team’s design thinking and process. In this co-piloted session Simon and Scott will fly you over the territories of change they encountered on the project, ones common to many redesign projects. They’ll descend through the experiences that came out of the redesign: fundamentals like stakeholders, requirements and their process for user experience architect and designer working side by side. Sprinkled with some of the twitter and facebook feedback the project received, they’ll touch down on the sticky issues of dealing with feedback and how to suck it up and utilise passionate user and stakeholder feedback.

About Scott Byrant

Photo of Scott BryantScott Bryant is a Senior Experience Architect working on online and cross platform news media and classifieds, most recently for news.com.au within the User Standards and Innovative Technology Team for News Digital Media. He spends his time working across product, design and technology teams utilising design and research to create engaging user experiences for news media. His career began as a visual artist before working in university and local government libraries, and finally into new media. He completed two Masters Degrees, in Media Art and Information Studies (while working as a Project Manager, Content Producer and IA). Upon returning from the US working on the Ask Jeeves innovative search interface he concentrated on User Experience, He continues to lecture casually in information and interaction design at the University of Technology, Sydney. Follow Scott on Twitter: @ScotTheLot

About Simon Wright

Photo of Simon WrightSimon Wright is the Art Director of news.com.au, leading the design and front-end development team. He’s responsible for the brand’s design and development across all digital platforms, and also works closely with journalists on new ways to tell stories online. As someone who’s passionate about design, the web, media and well-designed chairs, being a part of a news website’s a near perfect fit (if it was possible to do this while climbing up a rockface, he’d never leave). In a previous life Simon was based in Perth and wore the many hats of small business, mostly the propeller-topped one of designer/front-end dev and sometimes the dull beige hat of The Guy Who Does The Finance. Follow Simon on Twitter: @diversionary" ["post_title"]=> string(65) "Scott Bryant & Simon Wright - Designing for change and disruption" ["post_excerpt"]=> string(423) "

Photo of Scott BryantPhoto of Simon WrightChange is never a smooth process. How do know when disruption is useful and how do you cope with the feedback on it?

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Web Directions South 2011, Sydney, October 13th.

Presentation slides

Session description

After a lost decade in the wilderness, JavaScript is starting to change and evolve. We’ll look at CoffeeScript, a little language that compiles into JavaScript, providing concise ways to to write many common JavaScript patterns. We’ll cover syntactic and semantic pain points, polyfills, sugar, and how you can start experimenting with your own flavor of JS.

About Jeremy Ashkenas

Photo of Jeremy AshkenasJeremy Ashkenas is part of the Interactive News team at the New York Times, as well as the lead developer of DocumentCloud, helping news organizations analyze and publish the primary source documents behind the news. He works on CoffeeScript, Backbone.js, Underscore.js, Docco, Jammit, and Ruby-Processing, among other opensource projects. Follow Jeremy on Twitter: @jashkenas" ["post_title"]=> string(39) "Jeremy Ashkenas - A Cup of CoffeeScript" ["post_excerpt"]=> string(393) "

Photo of Jeremy AshkenasAfter a lost decade in the wilderness, JavaScript is starting to change and evolve. We’ll look at CoffeeScript, a little language that compiles into JavaScript, providing concise ways to to write many common JavaScript patterns.

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Web Directions Unplugged 2011, Seattle, May 12th 2:40pm.

Presentation slides

Session description

We’ve heard it all before… prototype, prototype, prototype. It’s a standard step in almost any design process — but often the first step skipped in time and budget constrained projects. While prototyping is considered a standard step in any UX design process, it is an *essential* part of the mobile UX process. This talk will outline why prototyping is essential to part of the mobile UX process and how prolific prototyping is a necessary step for designers keen to grow the ruthless editing skills necessary to craft successful mobile experiences. This talk will also cover common and uncommon mobile prototyping tools, methods and techniques that you can apply to your project work.

About Rachel Hinman

Photo of Rachel HinmanRachel Hinman is a researcher, designer and a recognized thought leader in the mobile user experience field. Currently, Rachel is a Senior Research Scientist at the Nokia Research Center in Palo Alto, California. There she focuses on the research and design of emergent and experimental mobile interfaces and mobile experiences for emerging markets. Prior to joining Nokia, Rachel was an experience design director at Adaptive Path, and a mobile researcher and strategist for Yahoo’s mobile group. Rachel writes and speaks frequently on the topic of mobile research and design. She is the creative force behind the 90 Mobiles in 90 Days Project and her perspectives on mobile user experience has been featured in Interactions Magazine, BusinessWeek and Wired. She is currently writing a book entitled, “The Mobile Frontier: A Guide for Designing Mobile Experiences” with Rosenfeld Media. Expected publication is late 2011. Follow Rachel on Twitter: @Hinman
" ["post_title"]=> string(45) "Rachel Hinman - Mobile Prototyping Essentials" ["post_excerpt"]=> string(716) "

Photo of Rachel HinmanWe’ve heard it all before… prototype, prototype, prototype. It’s a standard step in almost any design process — but often the first step skipped in time and budget constrained projects. While prototyping is considered a standard step in any UX design process, it is an *essential* part of the mobile UX process. This talk will outline why prototyping is essential to part of the mobile UX process and how prolific prototyping is a necessary step for designers keen to grow the ruthless editing skills necessary to craft successful mobile experiences.

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Web Directions USA 2010, Loews Atlanta Hotel, September 24 1.55pm.

Presentation slides

Session description

Agile teams work in short iterations and deliver working software—that means coded, tested, documented, and if the customer decides the time is right, ready to go out the door. Teams work on features in tiny slices based on prioritized user stories, avoiding big up front design. But without a design phase, where does UX and UI fit? Esther will share strategies for evolving UI design as the software grows, keeping UI designers in the loop and helping everyone on the team be a better designer (cause they think already are).

About Esther Derby

Esther Derbyr PortraitEsther Derby works with individuals, teams, and organizations to improve their ability to deliver valuable software. Esther is recognized as a leader in the human-side of software development, including management, organizational change, collaboration, building teams, and retrospectives. She’s been a programmer, systems manager, project manager, and internal consultant. She currently runs her own consulting firm, Esther Derby Associates, Inc., in Minneapolis, Minnesota. Esther has an MA in Organizational Leadership, is the author of over 100 articles and co-author of Agile Retrospectives: Making Good Teams Great and Behind Closed Doors: Secrets of Great Management. At the moment, she’s working on a book about managing in team-based organizations. She’s a founder of the AYE Conference and is serving her second term as a board member for the Agile Alliance. Follow Esther on Twitter: @estherderby
" ["post_title"]=> string(29) "Esther Derby - Agile meets UI" ["post_excerpt"]=> string(361) "

Esther Derbyr PortraitEsther will share strategies for evolving UI design as the software grows, keeping UI designers in the loop and helping everyone on the team be a better designer (cause they think already are).

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Web Directions USA 2010, Loews Atlanta Hotel, September 24 10.10am.

Presentation slides

Session description

Remote research can raise the quality and lower the costs of your user research efforts; using a combination of surveys, video, screensharing, and phone, you can connect with a much broader range of users than you could using traditional lab-based usability tests, while using resources more efficiently than you would doing contextual research. In this workshop-style talk, Juliette Melton will cover recruiting sources, technology tools, and caveats you might not have thought of, including managing time zones and participant distraction. We will also address pros and cons of increasingly popular non-scripted research services.

About Juliette Melton

Juliette Melton PortraitJuliette Melton is a user experience researcher and design strategist based in San Francisco. Her background in web development and product management gives her a practical perspective on how to conduct effective user experience research. She advocates building products that delight users while supporting organizational realities. Juliette holds a master’s in education from the Technology, Innovation, and Education program at the Harvard Graduate School of Education where she focused on developing models for innovative networked learning applications. She runs Deluxify, a boutique UX consultancy, writes about her various projects at juliemelton.com, and makes lots of terrariums. Follow Juliette on Twitter: @j
" ["post_title"]=> string(68) "Juliette Melton - Remote research: Running effective remote studies " ["post_excerpt"]=> string(456) "

Juliette Melton PortraitIn this workshop-style talk, Juliette Melton will cover recruiting sources, technology tools, and caveats you might not have thought of, including managing time zones and participant distraction. We will also address pros and cons of increasingly popular non-scripted research services.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 15 10.45am.

Presentation slides

Session description

Web standards might be second nature to all of us here, but they don't always fly so easily in the enterprise. Obscure browsers and CIOs watching their bottom line can often leave a passionate development team feeling stifled. In this session we'll look at how a number of large scale websites successfully adopted new standards and opened their content to more audiences and devices than ever before. We'll explore techniques for deciding what client technologies to use on your projects, how to drive the adoption of newer techniques and how not to leave your audience behind. We'll even talk about how to make all of this possible with Internet Explorer in the room.

About Tatham Oddie

Tatham Oddie PortraitTatham Oddie is a technical strategist and roaming consultant. For the third year in a row he is a recipient of the Microsoft-issued "Most Valuable Professional" award, and a regular presenter and participant at conferences and industry groups throughout Australia, New Zealand and North America. His business experience includes the launch of a successful creative agency, a fashion retail and PR business, and is now focussed on the development of Tixi - a niche ticketing agency. Follow Tatham on Twitter: @tathamoddie
" ["post_title"]=> string(52) "Tatham Oddie - Practicing Web Standards in the Large" ["post_excerpt"]=> string(568) "

Tatham Oddie PortraitWeb standards might be second nature to all of us here, but they don't always fly so easily in the enterprise. Obscure browsers and CIOs watching their bottom line can often leave a passionate development team feeling stifled. In this session we'll look at how a number of large scale websites successfully adopted new standards and opened their content to more audiences and devices than ever before.

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Web Directions South 2010, Sydney Convention and Exhibition Centre, October 14 2.40pm.

Presentation slides

Session description

By now we all know that the web is not a publication - that it's a living, evolving thing. But a lot of content I see still appears to be 'published' once and then left alone. This talk is about what happens after content is published. We'll talk about how to:
  • decide what to create in the first place (and what the best format is)
  • identify which content types need to be left alone, and which need to be looked after
  • revive existing content and give it a second wind
  • check your content is still working for its readers
  • put it to sleep when it is time
  • put a process in place so you can do this yourself and with distributed content creators
We'll also discuss how this varies depending on your industry, size of site and type of content.

About Donna Spencer

Donna Spencer PortraitDonna’s a freelance information architect, interaction designer and writer. That’s a fancy way of saying she plans how to present the things you see on your computer screen, so that they’re easy to understand, engaging and compelling. Things like the navigation, forms, categories and words on intranets, websites, web applications and business systems. She’s been doing this professionally since 2002, is a regular speaker at Australian and international events and has just completed her third book. Follow Donna on Twitter: @maadonna
" ["post_title"]=> string(63) "Donna Spencer - Keeping your content alive from cradle to grave" ["post_excerpt"]=> string(404) "

Donna Spencer PortraitBy now we all know that the web is not a publication - that it's a living, evolving thing. But a lot of content I see still appears to be 'published' once and then left alone. This talk is about what happens after content is published.

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Web Directions South 2009, Sydney Convention Centre, October 9 9.10am.

Presentation slides

Session description

Shift your thinking, alter your process, and create a dynamic of doing rather than spinning. Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Learn the fundamental principles behind The FLOW Method, an actionable series of steps utilizing new processes and techniques to re-invigorate your organization and team. Whether you are an independent, small business owner or the manager of an in-house web marketing team, you will gain valuable insights and tools to bring back to your organization.

About Kelly Goto

Kelly Goto PortraitAs an evangelist for “design ethnography”, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide. Kelly is principal of gotomedia, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China. Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of gotomobile.com, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.

" ["post_title"]=> string(30) "Kelly Goto - Keynote: WorkFLOW" ["post_excerpt"]=> string(746) "

Kelly Goto PortraitShift your thinking, alter your process, and create a dynamic of doing rather than spinning. Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Learn the fundamental principles behind The FLOW Method, an actionable series of steps utilizing new processes and techniques to re-invigorate your organization and team. Whether you are an independent, small business owner or the manager of an in-house web marketing team, you will gain valuable insights and tools to bring back to your organization.

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Web Directions South 2009, Sydney Convention Centre, October 9 11.45am.

Presentation slides (synced with audio)

Session description

Infrastructure and service costs are always a priority for any business, whether client-side or agency-side, especially now when we’re all trying to be particularly spend-efficient. A cloud technology can comprise infrastructure (Amazon’s S3, Google Apps for Domain), software services (Salesforce.com, Google Docs) and less tangible application services such as APIs (Facebook Connect, Google Friend Connect, Google Maps, Twitter, Flickr, YouTube, etc). Cloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us - in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who “owns” the platform and data you are using.

About Andrew Fisher

Andrew Fisher PortraitAndrew Fisher is the Technology Director for Citrus, an award winning digital marketing agency. Andrew has been involved in developing innovative digital solutions for businesses across Australia and Europe for the likes of Sportsgirl, Borders, Victoria Racing Club for Citrus and previously for Nintendo, CRAI, Mitsubishi and peoplesound. He’s been solving real business issues for diverse clients using cloud technologies and specialises in helping organisations combine the right technologies together in the most effective manner. Follow Andrew on Twitter: @ajfisher

" ["post_title"]=> string(31) "Andrew Fisher - Cloud computing" ["post_excerpt"]=> string(587) "

Andrew Fisher PortraitCloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us - in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who “owns” the platform and data you are using.

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Web Directions South 2009, Sydney Convention Centre, October 8 1.40pm.

Presentation slides

Presentation videos

Video 1 - 15:41
Video 2 - 28:47
Video 3 - 43:28

Session description

Designing websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that
  1. 1. get their point across & achieve their targets
  2. 2. contribute to a profitable business
  3. 3. are easy to use (who would have thought the users get a say! ;-)
Pete gets on their case, video camera in hand, to find out what they’re thinking. *Suits = managers/clients/executives. Dedicated to the Billy Walsh character in Entourage

About Pete Ottery

Pete Ottery PortraitPete has been designing web sites for about 10 years. Having previously worked as the Head of Design at Fairfax Digital and Creative Director at Daemon, he is now working at News Digital Media as the Group Interface Designer. Recently he has been designing carsguide, truelocal, & iphone.news.com.au. He works directly with site owners and execs (the suits!) to help inform requirements and push product design boundaries. He is daily knee deep in photoshop concepts and html/css code. Follow Pete on Twitter: @c41

" ["post_title"]=> string(33) "Pete Ottery - Designing for suits" ["post_excerpt"]=> string(627) "

Pete Ottery PortraitDesigning websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that

  1. 1. get their point across & achieve their targets
  2. 2. contribute to a profitable business
  3. 3. are easy to use (who would have thought the users get a say! ;-)
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Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

Presentation slides

Session description

With so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$. The session will provide ideas and a “background briefing” to help you answer the question:
  • why is social media important to my organisation?
  • what is the ROI for social media?
  • how can I evaluate which approaches are right for me/my organisation?
  • what sort of activities can/should I undertake in these spaces?
This is not a technical session and although we will briefly touch on some popular sites, the focus will be on how you and your organisation can effectively and authentically engage participants in the social media world.

About Grant Young

Grant Young PortraitGrant has worked for over a decade in web and media roles, more recently focusing on social media and networking opportunities for non-profits. Grant recently founded Zumio, a consulting business with an emphasis on online strategy development. Since starting Zumio earlier this year Grant has advised a number of organisations including WWF-Australia (Earth Hour 2008) and Amnesty International on social media and campaign development.

Previously Grant held the role of Online Communications Manager at WWF-Australia, and worked as Senior Producer at award-winning design agency Digital Eskimo. In these roles he advised on and produced projects incorporating a variety of social networking tools and approaches, including weblogs, wikis, Flickr, YouTube, MySpace and Facebook.

Grant has also developed web applications for the business sector in the areas of financial and carbon accounting. He presented on the topic of social media in the financial services sector at the Investor Weekly Branding conference in March 2008.

" ["post_title"]=> string(52) "Grant Young - Strategies for social media engagement" ["post_excerpt"]=> string(498) "

Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

Grant Young PortraitWith so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.
The session will provide ideas and a “background briefing” to help you answer the question:

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A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Presentation slides

Session description

So you work at enterprise level. Lots of stake holders, lots of competition for time, need to deliver to multiple demands that…POP up. All projects incur change over time, that’s the way of the world. Using a benefits driven approach to delivery rather than a process driven or methodology governed approach frees the team to think laterally, and be responsive to client demands.

Agility is more than a project management approach, it’s a way of operation and culture that enables and manages rather than constrains change. Ben will unpick how a fluid agile team can be established and run within a constrained environment, AND deliver quality responsive services to a large organisation.

Ben will present real world case studies and examples of how he has used agility cultured teams to deliver creative solutions to complex problems, without burning out the fun in our work. He will also demonstrate techniques on rapid modeling which can save you hours of labor over low yield tasks. All of which will give you the freedom to work more creatively and dynamically while meeting the highly regimented needs of your enterprise or Government clients.

About Ben Winter-Giles

http://benwintergiles.wordpress.com/

Ben Winter_Giles PortraitBen Winter-Giles is a Consultant with SMS, is currently engaged at the Programme Management level of a whole of Government initiative with the Department of Treasury. Ben has over 10 years experience in Web, Design and Programme Management in the Government ICT sector. Ben also has specialties in enterprise level Human Factors Integration and user centered design for software.

Recently Ben has focussed his efforts on the development of integrated management and tactical solutions. Aiming to free creativity and promote responsiveness and flexibility as a way forward for delivering effective design and development solutions within the highly contained Federal Government environment.

Ben’s previous clients include, Department of Employment and Workplace Relations, Medicare Australia, Australian Taxation Office, and a large number of local government and Private sector clients. He is currently developing a Human Factors Integration assessment and blueprinting toolset.

" ["post_title"]=> string(69) "Ben Winter-Giles - Managing agile projects within large organisations" ["post_excerpt"]=> string(600) "

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Ben Winter_Giles PortraitSo you work at enterprise level. Lots of stake holders, lots of competition for time, need to deliver to multiple demands that…POP up. All projects incur change over time, that’s the way of the world. Using a benefits driven approach to delivery rather than a process driven or methodology governed approach frees the team to think laterally, and be responsive to client demands.

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Presentation slides

Session description

Campaign Monitor is a great home grown web app success story. Dave and Ben will share their experiences of taking an idea they believed in, working like mad to implement it, and getting it to market. Along the way you'll hear about how the idea was born, deciding what to build, pricing, building the product, getting the word out, handling support from Sydney, and all those things you'll never know till you try.

Dave Greiner and Ben Richardson

Dave Greiner and Ben Richardson PortraitDave Greiner and Ben Richardson started Campaign Monitor in 2004 out of sheer frustration. When they couldn't find the right email newsletter software for their clients, they decided to hold off on their consulting work and build their own. Today, more than 16,000 designers in 65 countries use their web application for their email marketing. Ben and Dave still manage the day to day running of Campaign Monitor including new feature development, marketing and support. Since Campaign Monitor they have gone on to release Mailbuild, an email newsletter tool built just for web designers. Designers can develop a template and then have their clients log in to their own accounts to manage their subscribers, create and send their own emails and view reports on the results." ["post_title"]=> string(63) "Dave Greiner and Ben Richardson - The story of Campaign Monitor" ["post_excerpt"]=> string(694) "A presentation given at Web Directions South, Sydney Australia, September 28 2006. Dave Greiner and Ben Richardson Portrait Campaign Monitor is a great home grown web app success story. Dave and Ben will share their experiences of taking an idea they believed in, working like mad to implement it, and getting it to market. Along the way you'll hear about how the idea was born, deciding what to build, pricing, building the product, getting the word out, handling support from Sydney, and all those things you'll never know till you try." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(27) "dave-greiner-ben-richardson" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2008-07-24 21:40:23" ["post_modified_gmt"]=> string(19) "2008-07-25 02:40:23" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(102) "http://westciv.com/webdirections08/blog/dave-greiner-and-ben-richardson-the-story-of-campaign-monitor/" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "2" ["filter"]=> string(3) "raw" ["post_category"]=> string(1) "0" } } ["post_count"]=> int(15) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1054 (25) { ["ID"]=> int(3844) ["post_author"]=> string(1) "7" ["post_date"]=> string(19) "2011-11-06 09:32:18" ["post_date_gmt"]=> string(19) "2011-11-05 23:32:18" ["post_content"]=> string(3117) "

Web Directions South 2011, Sydney, October 14th.

Presentation slides

Session description

The application of web accessibility guidelines in a holistic manner across all roles of a web team continues to encounter resistance. This is often due to a lack of resources and knowledge, or no sense of relevancy in certain web roles. While there is solid support of the guidelines by accessibility activists and many front-end developers, a large percentage of other web practitioners in non-technical roles do not know how to integrate accessible design practices into their daily work, despite wanting to. By re-categorising accessibility guidelines into role-based groupings, such as visual design, content writing and information architecture, guidelines become more accessible to inexperienced web practitioners across a broad range of web roles. The application of accessibility guidelines then becomes more integrated and holistic, thereby reducing project timelines and costs while increasing the overall accessibility of a site from initial design stages. This method enables practitioners to apply skills specific to their role to a narrow range of accessibility guidelines particular to their area of expertise. For example, the visual designer would create a design and evaluate colour contrast before submitting the design to the development team. Likewise, an interaction designer would consult with the Javascript specialist to ensure the menu design satisfies relevant accessibility guidelines.

About Lisa Herrod

Photo of Lisa HerrodLisa is the Director and Principal Consultant at Scenario Seven, an Inclusive Design Consultancy based in Sydney. With 15 years experience on the web, the past 10 years of her work has centred on design research, usability, accessibility and inclusive strategies. Lisa is best known for her role based approach to web accessibility, which has seen the re-categorisation of WCAG checkpoints into a user-centred, practitioner-focused grouping for content developers, visual designers, developers and user experience professionals. Scenario Seven specialises in creating accessible, inclusive design strategies that integrate holistically with traditional user research practices. This includes anything from requirements gathering to the review of design documentation (functional specs, wireframes & visual designs), user research and WCAG compliance. We design for diversity. Follow Lisa on Twitter: @scenariogirl" ["post_title"]=> string(92) "Lisa Herrod - Accessibility for web teams: Recategorising WCAG 2 using a role-based approach" ["post_excerpt"]=> string(314) "

Photo of Lisa HerrodThis method enables practitioners to apply skills specific to their role to a narrow range of accessibility guidelines particular to their area of expertise.

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Presentations about project management

Podcasts, slides, videos and more

Lisa Herrod — Accessibility for web teams: Recategorising WCAG 2 using a role-​based approach

Photo of Lisa HerrodThis method enables practitioners to apply skills specific to their role to a narrow range of accessibility guidelines particular to their area of expertise.

See the slides and hear the podcast »

Natalie Downe & Simon Willison — Lanyrd: From side project to startup

Photo of Natalie DownePhoto of Simon WillisonThis talk will tell the story of Lanyrd, from a two-​week proof of concept to a full-​fledged startup via three intensive months of Y Combinator in Silicon Valley. They’ll share the trials, tribulations and lessons they learned along the way. This is the talk they wish they’d heard before they got started!

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Scott Bryant & Simon Wright — Designing for change and disruption

Photo of Scott BryantPhoto of Simon WrightChange is never a smooth process. How do know when disruption is useful and how do you cope with the feedback on it?

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Jeremy Ashkenas — A Cup of CoffeeScript

Photo of Jeremy AshkenasAfter a lost decade in the wilderness, JavaScript is starting to change and evolve. We’ll look at CoffeeScript, a little language that compiles into JavaScript, providing concise ways to to write many common JavaScript patterns.

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Rachel Hinman — Mobile Prototyping Essentials

Photo of Rachel HinmanWe’ve heard it all before… prototype, prototype, prototype. It’s a standard step in almost any design process — but often the first step skipped in time and budget constrained projects. While prototyping is considered a standard step in any UX design process, it is an *essential* part of the mobile UX process. This talk will outline why prototyping is essential to part of the mobile UX process and how prolific prototyping is a necessary step for designers keen to grow the ruthless editing skills necessary to craft successful mobile experiences.

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Esther Derby — Agile meets UI

Esther Derbyr PortraitEsther will share strategies for evolving UI design as the software grows, keeping UI designers in the loop and helping everyone on the team be a better designer (cause they think already are).

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Juliette Melton — Remote research: Running effective remote studies

Juliette Melton PortraitIn this workshop-​style talk, Juliette Melton will cover recruiting sources, technology tools, and caveats you might not have thought of, including managing time zones and participant distraction. We will also address pros and cons of increasingly popular non-​scripted research services.

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Tatham Oddie — Practicing Web Standards in the Large

Tatham Oddie PortraitWeb standards might be second nature to all of us here, but they don’t always fly so easily in the enterprise. Obscure browsers and CIOs watching their bottom line can often leave a passionate development team feeling stifled. In this session we’ll look at how a number of large scale websites successfully adopted new standards and opened their content to more audiences and devices than ever before.

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Donna Spencer — Keeping your content alive from cradle to grave

Donna Spencer PortraitBy now we all know that the web is not a publication — that it’s a living, evolving thing. But a lot of content I see still appears to be ‘published’ once and then left alone. This talk is about what happens after content is published.

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Kelly Goto — Keynote: WorkFLOW

Kelly Goto PortraitShift your thinking, alter your process, and create a dynamic of doing rather than spinning. Workflow veteran Kelly Goto leads you through a fast-​paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Learn the fundamental principles behind The FLOW Method, an actionable series of steps utilizing new processes and techniques to re-​invigorate your organization and team. Whether you are an independent, small business owner or the manager of an in-​house web marketing team, you will gain valuable insights and tools to bring back to your organization.

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Andrew Fisher — Cloud computing

Andrew Fisher PortraitCloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us — in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who “owns” the platform and data you are using.

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Pete Ottery — Designing for suits

Pete Ottery PortraitDesigning websites in amongst the “suits” and their business models, targets, projections and synergies (ha!) can be death by dot point. Or fun. What are manager types actually thinking when they brief (or don’t) you. How do you translate their KPI’s into interface designs that

  • 1. get their point across & achieve their targets
  • 2. contribute to a profitable business
  • 3. are easy to use (who would have thought the users get a say! ;-)
  • See the slides and hear the podcast »

    Grant Young — Strategies for social media engagement

    Web Directions South 2008, Sydney Convention Centre, September 25 11.45am.

    Grant Young PortraitWith so many social networks blooming, all with different participants and methods of interaction, it can be hard to determine where to invest your energy, time and $$.
    The session will provide ideas and a “background briefing” to help you answer the question:

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    Ben Winter-​Giles — Managing agile projects within large organisations

    A presentation given at Web Directions South, Sydney Australia, September 28 2007.

    Ben Winter_Giles PortraitSo you work at enterprise level. Lots of stake holders, lots of competition for time, need to deliver to multiple demands that…POP up. All projects incur change over time, that’s the way of the world. Using a benefits driven approach to delivery rather than a process driven or methodology governed approach frees the team to think laterally, and be responsive to client demands.

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    Dave Greiner and Ben Richardson — The story of Campaign Monitor

    A presentation given at Web Directions South, Sydney Australia, September 28 2006.

    Dave Greiner and Ben Richardson Portrait

    Campaign Monitor is a great home grown web app success story. Dave and Ben will share their experiences of taking an idea they believed in, working like mad to implement it, and getting it to market. Along the way you’ll hear about how the idea was born, deciding what to build, pricing, building the product, getting the word out, handling support from Sydney, and all those things you’ll never know till you try. See the slides and hear the podcast »