Year round learning for product, design and engineering professionals

Dave Greiner and Ben Richardson – The story of Campaign Monitor

A presentation given at Web Directions South, Sydney Australia, September 28 2006.

Dave Greiner and Ben Richardson Portrait

Campaign Monitor is a great home grown web app success story. Dave and Ben will share their experiences of taking an idea they believed in, working like mad to implement it, and getting it to market. Along the way you’ll hear about how the idea was born, deciding what to build, pricing, building the product, getting the word out, handling support from Sydney, and all those things you’ll never know till you try.

Kelly Goto – The Iterative App

A presentation given at Web Directions South, Sydney Australia, September 29 2006.

Kelly Goto Portrait

Between the diverse demands of clients, bosses, engineers, and designers, Web application design has reached a new level of frenzy and discord. You know what we mean, and so does Kelly Goto, who has refined Web process and project management to an art form. In this session, she takes you through the application development process. Learn the behind-the-scenes techniques behind rapid prototyping, and see how to enhance your current process to include iterative usability testing cycles. You’ll also discover how to verify development requirements before you code by employing PDF prototypes and HTML click-throughs. With a collaborative mindset and the proper process in place, design and engineering teams can work together and launch the “iterative app” successfully.

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Thanks for an amazing few days Web Directions. So many great themes of empathy, inclusion, collaboration, business impact through design, and keeping our future deeply human.

Laura van Doore Head of Product Design, Fathom