From the outset of a project there are risks that you end up designing for particular or the wrong customers rather than the right ones. In this talk I will be covering ways at Zendesk we minimise bias to to ensure teams have full context of the problem space and the users.
More often than not organisations don’t have a dedicated UX Researcher or there is not one available for every scrum team. Nonetheless, it is helpful to learn about your users in these practical and lightweight ways so that your products are well informed and have a clear definition of what you are solving.
Learning about your users does not have to be a full blown project in itself, some of methods give you enough insight to make critical decisions around product development. At Zendesk we use some of these techniques as ways to learn about our customers to help us in both design and product development.
We'll cover
This talk is relevant to anyone and everyone, but is particularly useful for those with an existing customer/user base and who don’t interact with them much. You’ll be inspired to learn about your users more and know how to do so.
Tickets start at $1195, for two in-depth days with the world's leading web professionals.
A conference for the whole team–featuring product, design and front end engineering tracks.
For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.
As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.
If you have any concern or feedback, please don't hesitate to contact us.