Web Directions Design 2019 The Design conference

Session Details

Jeff Veen

Crafting a Creative Culture

Jeff Veen Design Partner True Ventures

We have arrived in an age of design. No longer relegated to a function of the marketing department or tacked on to an engineering process, designers are increasingly taking leadership positions in the top companies in tech.

But how do we manage creative teams to achieve their full potential? Jeff will share stories from my years of leading product development — both successful and not — to show that investing in culture might be the best competitive edge you can gain.

Jeff Veen

Jeff is a Design Partner at True Ventures, where he spends his time helping companies create better products. Jeff does this as an advisor, as well, for companies like about.me, Medium and WordPress. Previously, Jeff was VP of Design at Adobe after they acquired Typekit, the company he co-founded and ran as CEO.

Jeff was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was acquired by Google. During his time at Google, he redesigned Google Analytics and lead the UX team for Google’s apps.

Much earlier, Jeff was part of the founding web team at Wired Magazine, where he helped build HotWired, Web Monkey, Wired News and many other sites. During that time, he authored two books, “HotWired Style” and “The Art and Science of Web Design.”

Don't miss your chance to see Jeff Veen and many other inspiring speakers at Design 19.

Tickets start at $1195, for two in-depth days with the world's leading design experts.

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Australia's design conference.

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What is Design?

Australia's digital product design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

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Code of Conduct

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