Web Directions Design 2019 The Design conference

Session Details

Sam Hancock

Your subject matter expert is wrong

Sam Hancock the Lead UX Designer Servian

Many industries operate on complex and idiosyncratic systems. As demand for better design grows, designers who may not have insight or understanding, are more and more likely to work on complex systems used by a small number of experts.

As designers, we are never the experts. The ability to leverage a SMEs insight and knowledge is invaluable. However, challenging the norm and popular opinion should be encouraged in order to obtain the best results.

  • Putting ALL of your trust in a SME is a dangerous precedent to set.
  • Sticking to your guns with a set of design methodologies in support can build your way to success

Sam Hancock

Sam is the Lead UX Designer at data-first consultancy, Servian. Sam focuses on establishing a fast-paced design process, that is both experimentation and validation heavy. This enables complex, data-driven solutions to be engaging and usable.

Sam has worked for some of the most iconic, data-driven enterprises in Australia including; ASX, Macquarie Bank, Telstra and Cisco.

Don't miss your chance to see Sam Hancock and many other inspiring speakers at Design 19.

Tickets start at $1195, for two in-depth days with the world's leading design experts.

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Australia's design conference.

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What is Design?

Australia's digital product design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

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Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

If you have any concern or feedback, please don't hesitate to contact us.