Web Directions Design 2019 The Design conference

Session Details

Diana McDonald

Designing recommendation systems

Diana MacDonald Product Designer Culture Amp

At the heart of many products in the information age is 1 critical factor: relevance. A misguided recommendation can instantly shatter trust in your product. As a designer, how do you create a system to provide relevant information to your audience in the right place and at the right time? What is an ideal experience? In this talk, we'll look at data and design, building feedback into your system, and what you need to know about content and machine learning. We'll explore in depth case studies of designing recommendation systems and the role of "nudges" in changing behaviour and improving outcomes.

Diana McDonald

Diana MacDonald is a product designer, raised in the tropical north of Australia. She has relished the tech industry for over a decade, exploring the digital space with progressive organisations like Culture Amp, Bellroy, and SitePoint. Blurring the lines of designer, developer, writer, and leader, she believes in the value of considered, inclusive, and remarkable stories. She wants to help you effortlessly execute your digital ideas.

Don't miss your chance to see Diana MacDonald and many other inspiring speakers at Design 19.

Tickets start at $1195, for two in-depth days with the world's leading design experts.

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Australia's design conference.

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What is Design?

Australia's digital product design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

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Code of Conduct

For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.

As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.

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