Web Directions Design 2019 The Design conference

Session Details

Donna Spencer

Communicating Design

Donna Spencer Lead Consultant Readify

Design is becoming fairly mainstream, a part of many projects, and frequently discussed in the business press. But still many people think it is all about making an interface look better. Why is this still happening?

Donna believes that there are many reasons this happens. One of the biggest contributors is the way designers use jargon. We also try to sell the idea of design instead of focusing on how it can be used to solve problems. And design really isn't one thing - it's a broad concept with a range of techniques and approaches.

She's in a new role where she has to teach her organisation what designers do, what problems they can help with and how they do it. And the organisation has to teach this to clients. So she's spent a lot of time working on how to make design concepts more concrete, less jargon-filled and ultimately more understandable.

Donna Spencer

Donna is a Lead Consultant at Readify where she’s building a new design practice and working on interesting client projects. With 20-ish years experience, she has designed for a wide range of problems across all kinds of industries. Recognised internationally as a leading UX practitioner, Donna is a regular conference speaker, has written three books: on information architecture, card sorting and writing for the web. She created and ran UX Australia for 9 years.

Don't miss your chance to see Donna Spencer and many other inspiring speakers at Design 19.

Tickets start at $1195, for two in-depth days with the world's leading design experts.

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Australia's design conference.

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What is Design?

Australia's digital product design conference

Great design is no longer a nice to have for successful digital products, services and customer experiences. It's vitally important. Design brings world leading experts across the design spectrum to share their insights and expertise. If you are involved with the design of digital product or services, you can't afford to miss this one-of-a-kind Australian event. Only in Melbourne, arguably Australia's Design capital.

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Code of Conduct

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